UN 297 - IJRM. Ideation & Innovation.
Jan 11, 2024•28 min•Ep. 297
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Episode description
In today's podcast, global marketing and innovation expert Professor Stefan Stremersch offers insights into a holistic ideation process, balancing customer-centric approaches, diverse ideation sources, and the evolving role of AI. As businesses navigate the innovation landscape, understanding consumer perceptions and strategically implementing generative AI tools can shape the future of ideation and market success.
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