Burnout has become a pressing concern, impacting the well-being of employees across diverse industries. It is a complex issue with emotional roots that extend beyond mere overwork. In today’s episode Joshua Freedman , CEO of Six Seconds and expert on emotional intelligence and burnout, sheds light on the underlying causes of burnout and offers valuable strategies for prevention and management....
What are Gen Z and Millennials really getting up to? YPulse 's Tori D'Amico joins Gabriella Mirabelli to discuss their latest trend report on vices. From declining alcohol consumption and the rise of sober curiosity to the complexities of wellness and the allure of new indulgences, this episode offers a glimpse into the changing landscape of young consumers' views of vice and indulgence....
Artificial intelligence (AI) is revolutionizing the creative industry, enhancing workflows, and empowering creative teams. In this interview, Greg Harrison , Chief Creative Officer at MOCEAN , discusses the practical applications, benefits, and implications of AI in creative services, emphasizing the importance of ethical considerations and transparency. Harrison advocates for a balanced approach to AI, highlighting its potential for efficiency gains and the ongoing debate on its impact on creat...
In today's episode, Gabriella Mirabelli interviews Albert Valenti , an assistant professor in marketing at IESE Business School , about research he and his colleagues conducted on how advertising works. Using data from 178 brands over seven years, the research focuses on how advertising impacts consumers' cognition, affect, and experience, and how these factors influence purchasing decisions....
In today’s interview MaryLeigh Bliss , Chief Content Officer at YPulse , discusses the evolving relationship between music and young consumers, focusing on how Gen Z and millennials discover and engage with music. The conversation also highlights the continued shift in spending priorities toward experiences over physical products....
Emotional intelligence (EI) is crucial in our personal and professional lives. In this interview, Joshua Freedman , a bestselling author, master certified coach, and co-founder and CEO of Six Seconds , shares the findings of their 2024 State of the Heart Report . This global study on emotional intelligence provides insightful data and trends relevant to individuals and organizations alike. By understanding, developing, and applying emotional intelligence skills, individuals and organizations can...
Today’s interview is with Dr. Li Huang, an assistant professor of marketing at Hofstra University . Dr. Huang specializes in online consumer behaviors from a psychological perspective, and her research extensively explores human-technology interaction. In this episode, we delve into her recent study on how videoconferencing, a technology that has become ubiquitous post-pandemic, influences consumer behavior. Dr. Huang's research brings to light insights about how videoconferencing can indirectly...
In today’s interview, we discuss the intersection of personal branding and corporate perception with Alyssa Gelbard , founder and CEO of Point Road Group . We explore how employee profiles on LinkedIn can significantly impact an employer's brand. Both companies and individuals can benefit from leveraging their LinkedIn presence to enhance trust, engagement, and business success....
In today’s episode, Tori D'Amico , Managing Content Editor at YPulse , shares insights into the evolving opinions and behaviors of young consumers concerning AI and search. The interview reveals that Gen Z and millennials increasingly use social media platforms as search engines and hold nuanced views about AI. Despite recognizing that AI could potentially take over many jobs, a significant portion of young people remain optimistic, believing that their roles will be enhanced rather than threate...
In this interview, Irad Eyal talks about his latest venture, Quickture . Irad Eyal is an experienced entrepreneur and reality TV veteran. He has over 25 years of industry experience. He created successful shows like Bravo's "Southern Charm" and Netflix's "Floor is Lava.” Quickture is an AI-powered storytelling platform. It is designed to revolutionize editing for professionals. Quickture helps editors and producers with modern media production and promises to make the process more efficient and ...
In today's digital world, concerns about consumer privacy are growing. Regulators are thinking about limiting how long tracking technology can be used. It is important to understand the economic effects of these possible changes. Today’s guest is Klaus Miller , an Assistant Professor of Marketing at HEC Paris. He talks about the research he and his colleague did on this topic, which was recently published in the International Journal of Research in Marketing (IJRM) . He explains how tracking wor...
Amy Kean , the CEO and Creative Director of Good Shout , brings a wealth of experience and unique perspective to a discussion of the quirks and complexities of the advertising industry, the pervasive use of jargon, and the broader implications of corporate culture. Her insights highlight the complexities and importance of genuine communication, creativity, and embracing diverse perspectives. Her humorous and critical take on industry practices encourages a reevaluation of how businesses operate ...
Gaming is a major part of young consumers' lives, capturing significant attention and interest. In today’s episode, MaryLeigh Bliss , the Chief Content Officer at YPulse , discusses their latest report on Gen Z and Millennial gaming behaviors. The interview provides a comprehensive understanding of the current landscape of gaming among young consumers. It highlights the importance of gaming in their daily lives, its influence on other media and behaviors, and the potential for brands to effectiv...
Networking is the cornerstone of career advancement. LinkedIn, the professional networking platform, offers a myriad of opportunities for individuals to connect, yet many struggle to harness its full potential. Enter Steve Flanagan , a beacon of inspiration in the realm of career development. As a business development professional at Consigli Construction , Steve has embarked on a personal mission he calls "The Game," dedicated to helping individuals navigate their career and secure meaningful e...
In today's marketing landscape, cultural intelligence has emerged as a pivotal factor in the success of brands aiming to resonate with diverse audiences. Dr. Anastasia Kārkliņa Gabriel , a cultural theorist, writer, and strategist, delves into this topic in her insightful book, " Cultural Intelligence for Marketers ." By embracing inclusivity, fostering community engagement, and staying attuned to evolving cultural trends, brands can create meaningful connections....
From the aroma of freshly baked bread in a grocery store to the crisp scent of a new car, our senses play a crucial role in shaping our perceptions and evaluations of products. However, recent research has delved deeper into the relationship between visuals and olfactory sensations, uncovering fascinating insights into how pictures of scented objects can influence consumer behavior. Today, we had the privilege of speaking with Zachary Estes , Professor of Marketing, Co- Director of the Behaviora...
In today's discussion, we delve into the journey of Nick Childs , a former creative leader in the advertising industry, as he shares insights into his transition to purpose-driven entrepreneurship. After unexpectedly leaving advertising, Childs faced the challenge of reinventing his career, ultimately co-founding DIRT , an AI-powered content measurement engine. Through innovative biometric neuroscience methods, DIRT democratizes audience research, providing creators with valuable insights into a...
In the world of consumer behavior, word of mouth stands tall as a potent force shaping preferences and purchase decisions. But what exactly does it mean in the digital age, particularly for the discerning demographic of 13 to 39-year-olds? MaryLeigh Bliss , the Chief Content Officer at YPulse , offers invaluable insights from their latest trend report on word of mouth, shedding light on its nuances, impact, and implications for marketers eager to engage with young consumers....
”It is possible for hindsight to inform future plans.” – Felix Velarde, Scale at Speed Navigating growth can be both exhilarating and challenging. To shed light on this journey, we speak with Felix Velarde , the visionary behind the groundbreaking book "Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team." With decades of experience in entrepreneurship and digital agency leadership, Felix shares invaluable insights into the strategies and mindset required to scale ...
In the ever-evolving landscape of business-to-business (B2B) industries, maintaining customer relationships and ensuring customers derive maximum value from products or solutions is paramount. Customer Success Management (CSM) goes beyond traditional sales and marketing strategies. To shed light on the nuances of CSM and its significance, we had the privilege of interviewing Bryan Hochstein , an associate professor of marketing at the University of Alabama. CSM represents a paradigm shift in how...
Downtown Music Holdings exemplifies a modern approach to the music industry, prioritizing artist empowerment, technological innovation, and adaptive strategies. As the industry continues to evolve, Downtown remains committed to championing artists and fostering a thriving creative ecosystem. Today, we're exploring the transformative landscape of the music industry with Downtown Music Holdings’s CEO, Andrew Bergman . With over two decades of experience in the music realm, Andrew offers insights i...
In today's digital age, understanding tween behaviors is crucial for marketers seeking to connect with this influential demographic. Because of the legal regulations put into place to protect young children, direct surveys of 8–12-year-olds are challenging to conduct. As a result, there hasn’t been any robust survey data available – until now. Joining us to explore this topic is MaryLeigh Bliss , Chief Content Officer at YPulse , a leading authority on Gen Z and millennial opinions and behaviors...
In marketing and advertising, technological innovations continually reshape how brands engage with consumers. Today, we explore the realm of generative AI images and their potential impact on advertising strategies. Our guest, David Schweidel , the Rebecca Cheney McGreevy Endowed Chair and Professor of Marketing at Emory University's Goizueta Business School , shares insightful research-based perspectives on current possibilities and future trajectories. The integration of generative AI into adv...
In today's podcast interview, we delve into the complex world of business-to-business (B2B) sales dynamics with Dr. Jeff Johnson , Associate Professor of Marketing at UMKC's Henry W. Block School of Management. The focus of our discussion centers on the challenges B2B salespeople face when selling into a buying center, especially when encountering dissent among group members. His insights shed light on the intricate dynamics of B2B sales and offer practical guidance for navigating dissent within...
In the realm of entertainment marketing, creativity serves as the backbone of success, yet managing creative teams to produce inventive work within business objectives, budgets, and deadlines demands a delicate balance of freedom and structure. Scott Edwards , EVP at Fox Entertainment and head of creative advertising, provides valuable insights into effectively managing creative processes, fostering innovation, and maintaining team cohesion to deliver impactful campaigns aligned with business go...
Addressing the complex issue of long-term unemployment requires a multifaceted approach that addresses systemic biases, provides support networks for job seekers, and promotes policies that foster economic resilience and opportunity for all individuals. By raising awareness and working collaboratively, we can strive towards a more inclusive and supportive society for those navigating the challenges of unemployment. Today we’re speaking with Professor Ofer Sharone , a sociologist at UMass Amherst...
In today's episode, we're joined by MaryLeigh Bliss , the Chief Content Officer at YPulse , the leading authority on Gen Z and millennial opinions and behaviors. MaryLeigh provides invaluable insights into the latest trends in media consumption among young consumers and what it means for industry professionals aiming to capture their attention. From streaming preferences to the impact of diversity in content, she offers a comprehensive analysis of the ever-evolving entertainment landscape....
Today’s guest is Evan Shapiro , a prominent figure in the media industry, known for his candid insights and extensive experience. He shares valuable perspectives on the media landscape, marketing, and the need for change. The conversation sheds light on the complexities and challenges facing the media industry today. From fostering authenticity to embracing diversity and adapting to changing consumer behaviors, Evan offers valuable guidance for navigating the evolving media landscape. As the ind...
Today’s episode features Samuel Stäbler , an assistant professor of marketing at Tilburg University in the Netherlands, and Alexander Edeling , an associate professor of marketing at KU Leuven in Belgium. They've investigated the effects of layoff announcements on consumer brand perception. Together they discuss the multifaceted relationship between layoffs, brand perception, and corporate communication strategies. By understanding the nuances of consumer behavior and the role of communication i...
In today’s interview Bjorn Thorleifsson , the Head of Research and Insights at amp Sound Branding , delves into the importance of sound in marketing, specifically focusing on sonic branding. He provides valuable insights into how marketers should be thinking about leveraging sound, emphasizing its emotional impact, cross-cultural relevance, and the need for a flexible and holistic approach. As technology continues to evolve, brands that invest in creating a distinctive and memorable sonic identi...
