Under the Radar - podcast cover

Under the Radar

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From development and design to marketing and support, Under the Radar is all about independent app development. It's rarely longer than 30 minutes. Hosted by Marco Arment and David Smith.

Episodes

45: Ads ★★☆☆☆

David's app income shifting to ads over time, and Overcast switching to ads.

Sep 15, 201629 minEp. 45

44: Fall Cleaning

Ramifications of pruning very old apps from the App Store and cracking down on title-keyword spam.

Sep 08, 201630 minEp. 44

43: Pending An Apple Release

Preparations in the final week before a major iOS release, and handling Apple requests for promotional artwork.

Sep 01, 201630 minEp. 43

42: Getting Next Year's Customers

Lessons from Vesper's shutdown and strategies to navigate the difficult environment for paid apps today.

Aug 25, 201629 minEp. 42

40: Rethinking Apple Watch Apps

Using lessons and analytics from watchOS 1 and 2 to rethink our Apple Watch apps for watchOS 3, using Overcast's app as a case study.

Aug 11, 201629 minEp. 40

38: Psychological Tricks

Techniques often used by games to increase engagement, revenue, and addictiveness, and their potential ethical uses in our apps.

Jul 28, 201629 minEp. 38

37: Code Reuse

Creating and managing shared code, using Git submodules effectively, and whether to open-source your libraries.

Jul 21, 201629 minEp. 37

35: Ideas

The value of app ideas, evaluating their feasibility, and considering the business you want to be in.

Jul 07, 201630 minEp. 35

34: tvOS 10, macOS 10.12 and Swift 3

Concluding our WWDC 2016 coverage, we discuss what's new (or not?) for indie developers in tvOS, macOS, and Swift.

Jun 30, 201630 minEp. 34

33: iOS 10

Following on from last week's discussion of the newly announced changes to watchOS 3, this week we dive into iOS 10. We discuss what changes are especially relevant and how we think we might adopt them.

Jun 24, 201629 minEp. 33

32: watchOS 3

Live from WWDC 2016, we discuss what's new for developers in watchOS 3.

Jun 17, 201629 minEp. 32

29: Numbers and Analytics

Using data, market research, and analytics to improve your apps and better allocate your time.

May 26, 201629 minEp. 29

27: Fast App Review

How iOS development will change if the recent app-review speedup becomes permanent.

May 13, 201629 minEp. 27

23: Launching Activity++

Handling the launch of David's newest app, and lessons to be learned from it.

Apr 14, 201629 minEp. 23

22: Version Control

The immense value of version control for very small teams — even teams of one.

Apr 08, 201628 minEp. 22

21: App Store Rejection

Tips on avoiding rejections by Apple's app-review staff and what to do when your app get rejected.

Apr 01, 201630 minEp. 21

20: Improving the App Store, Part 2

In the second of a two-part series, we discuss some specific ideas on how the App Store could realistically be improved.

Mar 24, 201630 minEp. 20

19: Improving the App Store, Part 1

In the first of a two-part series, we discuss whether the App Store needs improvement for our benefit, or whether it's working well enough for Apple and customers already.

Mar 19, 201629 minEp. 19

18: Choosing a Pricing Model

Considering paid-up-front, freemium, ad-supported, and completely free business models for David's newest app.

Mar 11, 201629 minEp. 18

17: Work-Life Balance

Maintaining a healthy work-life balance for consultants and the self-employed.

Mar 03, 201629 minEp. 17

16: Designing for Misuse

Accommodating unexpectedly heavy usage, basic web security, and avoiding user-generated spam.

Feb 24, 201629 minEp. 16
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