Under the Radar - podcast cover

Under the Radar

Relaywww.relay.fm
From development and design to marketing and support, Under the Radar is all about independent app development. It's rarely longer than 30 minutes. Hosted by Marco Arment and David Smith.

Episodes

75: Responding to Reviews

Deciding which App Store reviews to respond to, and the types of responses worth giving.

Apr 13, 201730 minEp. 75

74: Taxes & Accounting

Minimizing the mental burden and labor cost of accounting and taxes by optimizing for simplicity.

Apr 06, 201730 minEp. 74

73: WWDC Event Planning

Planning for WWDC attendance (or not), and the value of the other conferences and social events around WWDC 2017.

Mar 29, 201730 minEp. 73

72: Selling Apps

Building apps with acquisition in mind, calculating your app's valuation, and what to expect in a sale.

Mar 22, 201730 minEp. 72

71: Apps as Annuities

Accumulating a portfolio of apps that provide long-term income with minimal maintenance.

Mar 17, 201730 minEp. 71

70: The Hacks We Ship

The difference between good and bad hacks, and some glorious hacks we've shipped in our apps.

Mar 08, 201730 minEp. 70

69: Features You Don't Want

Adding features to your app that you don't want or won't use in order to satisfy requests or reach new markets.

Mar 02, 201729 minEp. 69

68: Overcast 3

Some of the challenges and decisions that led to the newly released Overcast 3.

Feb 22, 201730 minEp. 68

66: State of Swift

Where we are on our gradual conversion to Swift programmers.

Feb 10, 201729 minEp. 66

65: Getting Sherlocked

Preparing for and reacting to Apple implementing your app's core functionality themselves.

Feb 02, 201728 minEp. 65

64: App Store Reviews, Redux

The potential impacts of the new "rate this app" API and our upcoming ability to respond to App Store reviews.

Jan 26, 201729 minEp. 64

63: Missing Skills

Experiences and skills we lack by being indie developers, and whether our career path may ever include them.

Jan 19, 201729 minEp. 63

62: App Store Reviews

The significance of App Store star ratings and reviews, and how to tastefully ask people to review your app.

Jan 12, 201729 minEp. 62

61: Back to Work

How to get back into the zone after the holidays.

Jan 05, 201729 minEp. 61

60: Transferable Skills

Unrelated abilities and techniques that prove surprisingly useful in indie app development.

Dec 29, 201629 minEp. 60

59: Launch Day Diary

David's audio diary recorded throughout the launch day of his newest app, Workouts++.

Dec 22, 201627 minEp. 59

57: Secrecy

Deciding how much of your app to keep secret before release, and how to slowly reveal it.

Dec 08, 201629 minEp. 57

56: Surviving the Winter

Strategies for surviving the ups, downs, and increasing challenges of today's App Store and nearby businesses.

Dec 02, 201630 minEp. 56

55: Black Friday Sale

The effectiveness and side effects of sales and price changes.

Nov 25, 201626 minEp. 55

54: Parametric Design

Appearance managers, self-theming views, and rapid design iteration with code and variables.

Nov 17, 201629 minEp. 54

53: Seasonality

Planning for annual events and marketing opportunities, and accommodating variable cycles of productivity.

Nov 11, 201628 minEp. 53

52: Learning, Sometimes Willingly

The challenges of learning new languages, APIs, and tools, how we avoid facing these difficulties, and what drives us to overcome them.

Nov 03, 201630 minEp. 52

51: Speaking at Conferences

Overcoming fears of speaking at conferences, how much work it really takes, and deciding whether it's worthwhile.

Oct 27, 201630 minEp. 51

49: App Store Search Ads

An overview of advertising terms, costs, and metrics, and getting started with App Store Search Ads for indie developers.

Oct 13, 201629 minEp. 49

48: Late Bloomers

Adopting techniques, tools, and APIs long after they've been introduced, with specific examples from Overcast's development.

Oct 06, 201630 minEp. 48

47: Data Persistence

Choosing a database or scheme for local data storage, including Core Data, SQLite, property lists, JSON, user defaults, and NSURLCache.

Sep 29, 201630 minEp. 47

46: Legacy Support

When to require new iOS versions, and the real-world need for test devices.

Sep 23, 201630 minEp. 46