Would you like to double your practice? Would you love to have an engaged, excited, driven team? Today Martin is joined by Dr. Adam Sherriff who knows what it takes to create a dream team AND double your practice because he has done both! o register for Martin's Communicating to Improve Patient Care seminar in Australia check out https://www.chiro.org.au/commscircuit/#about Online via 2 webinar sessions: 21 and 22 April with SCA https://www.sca-chiropractic.org/index.php?option=com_nbill&act...
Apr 20, 2022•35 min•Ep. 42
Most chiropractors focus WAY too much on new patients/ clients/ practice members! Their procedures focus on what to do on a first and second visit, new clients are treated like visiting royalty, and they tell themselves that what they 'need" to grow their practice is to get MORE new people! It often creates a trap for them where they always 'need' new people! The alternative is to focus on long-term relationships. Part of this is to put as much focus and effort on reactivations. How can you make...
Apr 13, 2022•21 min•Ep. 41
Many chiropractors have working mothers as a big part of their practice. They are often juggling LOTS of things (kids, partner, extended family, work, friends etc.), and their health often suffers. Chiropractic and a chiropractic lifestyle can be incredibly helpful for them. Additionally, they are often the chief health decision-maker so communicating the value of chiropractic to them is super-important! If you want to help working mothers more (and help more working mothers) you will love Marti...
Apr 06, 2022•42 min•Ep. 40
A common challenge I hear chiropractors experiencing is that they find it hard when people come in and want to go into excruciating detail about their pain. On one hand, you want to make sure they are heard, on the other hand, it can make you run late and indicates that they haven't connected with the 'big picture' about chiropractic. In this episode, Martin breaks down the do's (and don'ts!!!) of handling this shituation efficiently AND effectively! To register for Martin's Communicating to Imp...
Mar 30, 2022•21 min•Ep. 39
Dr. Adam Mckenzie moves fast! He is the founder and CEO of the 'Chiropractic Life' group. https://chiropracticlife.com.au/. They have over 40 practices and a team of over 100 people and are growing rapidly. Martin and Adam chat about what inspired Adam to go from working digging trenches as a wayward teenager to creating a phenomenal group of chiropractic practices. To learn more about the Australian College of Chiropractic https://acc.sa.edu.au/ To sign up for Guardians 100 go to https://www.fa...
Mar 23, 2022•57 min•Ep. 38
The scenario of someone not wanting to go through your process (consult, exam, x-rays report etc) and just get 'cracked' is one that many chiropractors struggle with. In today's episode, Martin maps out how to handle it when it happens and also how to proactively avoid this shituation! To register for Martin's Communicating to Improve Patient Care seminar in Australia check out https://www.chiro.org.au/commscircuit/#about In the UK https://www.sca-chiropractic.org/index.php?option=com_nbill&...
Mar 16, 2022•22 min•Ep. 37
Today's episode is a special one - this time the tables are turned and Martin is interviewed by Dr. Angus Pyke for the "Marketing your Practice" podcast. We go deep on the questions you need to ask to bulletproof your Certainty. https://podcasts.apple.com/us/podcast/marketing-your-practice/id1370714740 https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEo To learn more about Certainty 2.0 https://insideoutpractices.com/thecertaintyworkshop-2 To register for the ACC Concordia https://acc.sa.edu.au...
Mar 06, 2022•1 hr 1 min•Ep. 36
The quality of your life is determined by the quality of your decisions. The quality of your decisions is determined by the clarity of your thinking. This book can teach you to use reason to sort the truth from the bullshit... and in a world overwhelmed with information, that is a superpower. Dr Travis Corcoran is returning to the podcast to talk about his new book "Restoring Reason" https://www.restoringreason.com/ In today's episode, Martin and Travis talk about why life goes better when you t...
Feb 27, 2022•55 min•Ep. 34
You can learn a lot by listening to people who have done remarkable things. In this episode of the podcast, Martin is joined by Dr. Patrick Sim. He is a chiropractor who has practiced in a number of different styles and served in a range of positions in chiropractic politics. Two years ago he, along with his team, launched a phenomenal chiropractic program, the Australian College of Chiropractic. In today's episode, you will learn about Patrick's journey and what it takes to make big things happ...
Feb 23, 2022•49 min•Ep. 34
Certainty is certainly important to you as a chiropractor. It impacts your confidence in your skills, recommendations, and communication. Arguably your level of certainty determines your level of success! In today's episode, Martin maps out a framework you can use to progressively and predictably increase your level of Certainty! To learn more about Certainty 2.0 https://insideoutpractices.com/thecertaintyworkshop-2 To register for the ACC Concordia https://acc.sa.edu.au/events/concordia-2022/ T...
Feb 16, 2022•28 min•Ep. 33
Certainty is a critical component of being successful. But to really create certainty takes more than faith. You have to put in the work to develop your understanding and application of the philosophy and paradigm that underpins chiropractic. This week Dr Don MacDonald joins Martin on the podcast. They talk about the importance of objective measures in creating certainty, polyvagal theory and the value of learning 'over beers' at seminars. To learn more about Dr Don and Brandi's programs go to h...
Feb 03, 2022•54 min•Ep. 28
When you are communicating the value of chiropractic it's critical that you keep in mind the principle that emotion trumps logic! In this episode, Martin maps out how you can meet people's emotional needs BEFORE you meet their logical needs. He outlines Kahnemann's Type 1 vs Type 2 thinking (thinking fast and slow) and applies it to Cialdini's 3 steps to influence. The end result is you will know how to communicate with more emotional impact AND avoid creating communication Shituations! To regis...
Jan 27, 2022•28 min
How would it be if all the new patients you have seen over the last year were still coming to see you? Imagine how much better they would be doing with their health AND how much busier your practice would be! Now I'm not saying there is something that you can do that will guarantee 100% retention. I am saying that focusing on retention is what most chiropractors would be best to do to grow their practice. In today's episode, I present a 3 step framework to grow your practice by growing your rete...
Jan 19, 2022•27 min•Ep. 27
Dr Ankur Tayal joins Martin to share his journey to being the President of the Scotland College of Chiropractic! Learn more about SCC https://www.scotlandcollegechiro.co.uk/news To register your interest as a prospective student leigh@scotlandcollegechirotrust.co.uk To register for Martin's Communicating to Improve Patient Care seminar check out https://www.chiro.org.au/commscircuit/#about To increase the perceived value that people get (highly satisfied clients) I suggest you look at: – The Ret...
Dec 22, 2021•52 min•Ep. 24
“To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.” Steve Jobs To make a BIG impact you have to master the art of getting things done. You have to push through the difficult part between an exciting and promising idea and a finished project. Dr. Ross McDonald is making a huge impact - he has a successful practice, runs the Edinburgh Lectures seminar, was the team chiropractor for the South African Springboks Rugby team, is the President of t...
Dec 15, 2021•56 min•Ep. 28
To learn more about Heidi's research and resources: Chirosacademy.com (online learning academy) Therealitycheck.com (soon to become ChirosHub.com, this is the online resource library) Heidihaavik.com (books, posters, booking Heidi for talks) Research.chiropractic.ac.nz (support our actual research efforts directly) The studies mentioned in the program are: https://res.mdpi.com/d_attachment/medicina/medicina-57-00536/article_deploy/medicina-57-00536.pdf https://link.springer.com/article/10.1007/s...
Dec 08, 2021•1 hr 15 min•Ep. 27
People buy you before they buy your message. If people are thinking of booking an appointment to see you, the first screen is 'is this person credible? Can I trust this person?". Communicating well about and with research is a key way to demonstrate your credibility. But it's not about spouting stats and citing papers! In today's podcast, Dr. Ryan Seaman joins the podcast to talk about how to drip-feed research in your practice communications in an easy way that will help people better understan...
Dec 01, 2021•52 min•Ep. 26
Effective marketing is a key to you helping more people. There are so many people in your community that need your care and a well-executed marketing plan will help more people know, like, and trust you so that they seek your care. Dr. Angus Pyke is a chiropractor who has spent years mastering the art of heart centred marketing. In this episode, he shares what you need to do today to help more people and grow your practice. To learn about Angus's programs go to https://www.anguspyke.com/ To regi...
Nov 24, 2021•1 hr 6 min•Ep. 25
Would you like to get more referrals? If you're like most chiropractors you would LOVE to have a practice that gets lots of referrals. People who are referred to you typically 'get it', they're easier to work with, and having lots of referrals makes it way easier to sustain and grow your practice. In today's episode, I will map out why people refer (and why they don't), why the number of referrals you get is a great metric, and break down the formula for referrals. To increase the perceived valu...
Nov 17, 2021•22 min•Ep. 24
The bottom line is your practice is a business. Yes, you are there to help people, but if it doesn't work as a business you can't help anyone. The challenge for many of us is that we have to wear so many hats; doctor, HR manager, leader, etc that the role of CEO of the business is often neglected. This means that, as a business, your practice is never as great as it can be. Dr. Billy Chow has a unique perspective. He's a chiropractor AND has an MBA. He's owned and run multiple practices and also...
Nov 10, 2021•37 min•Ep. 23
The moment of truth is that moment when you present your recommendations. It's the moment they either say yes or no. It's a challenging moment because you, as a chiropractor, have different beliefs, values, and priorities. Communicate well and it sets up a long-term win-win relationship. Communicate poorly and it can create negative PR, low follow-through, and dissatisfied patients/ clients. In this episode, we will go through exactly how to get the moment of truth right! To learn more about Mar...
Nov 04, 2021•21 min•Ep. 22
Would you like to have a practice full of people who love what you do and you love seeing? Dr Alison Asher has created exactly this type of practice. It's a boutique practice. You can only start care if you have been recommended by another practice member. And she doesn't have a CA. It allows her the flexibility to do all the other things she does (coaches, reads, has an amazing family, and runs "Chicks Who Click" with her friend Sam). Learn more about Chicks Who Click here https://www.lovecwc.c...
Oct 27, 2021•52 min•Ep. 21
One of the best investments you can make is to invest in your own development. You see when you improve or grow it not only helps you be more successful it also makes you happier! I have previously mentioned the development curriculum that I have used in my practice to help our team grow. In this week's episodes, I go through the key elements of it. You will learn the resources that can help you (and your team) grow, be more successful, and be happier. To learn more about Martin's approach to th...
Oct 20, 2021•26 min•Ep. 17
This week's guest is Melissa Sandford. Melissa has been CEO of the United Chiropractors Association in the Uk for years, is an owner of a thriving practice, sits on two chiropractic college boards, trains chiropractic teams, and helps women in chiropractic live happier lives! In short, she is making a huge impact. In this episode you will learn what it takes to get a lot done while still having time for yourself and your family! Check out Melissa's next online CA training https://buytickets.at/c...
Oct 13, 2021•48 min•Ep. 19
Whether you are an associate, have associates, or will in the future there is a simple 3 part framework that will allow you to have things set up to thrive. You see the reason that associateships don't work is almost always that they are not set up to be win-win. In this episode, I apply the ideas from Daniel Pink's book "Drive – The Surprising Truth About What Motivates Us " to show you how to set up associate relationships to thrive. If you want the short version of the book check out this Vid...
Oct 06, 2021•26 min•Ep. 18
What if you could tell the 'big idea' in a way that went viral? That's one of the many questions that Dr Angus Pyke and I address in this episode. Angus is a great chiropractor, a genius at marketing, and an all-around phenomenal human. He is one of my closest friends and one of the people that I love learning from. We are part of a book club where we read a book a month then get together to talk about what our takeaways are. This month's book is "Made to Stick" by Dan and Chip Heath. It's about...
Sep 26, 2021•1 hr 23 min•Ep. 17
This episode's guest is Dr Pat McMahon. Pat is a brilliant guy. Every time I get to spend time with him I come away with amazing insights into the art, philosophy, and science of chiropractic. He is one-half of the amazing Syntropy Chiropractic Training team and they are committed to creating the best adjustors on the planet. Martin and Pat talk all about what it takes to upgrade your adjusting and what has influenced him on his journey. Check out Syntropy Chiropractic Training https://www.syntr...
Sep 22, 2021•51 min•Ep. 16
Dr. Arron from Perth contacted me asking about communicating chiropractic in social situations. It's a challenge for lots of chiropractors. In this episode, I go into a simple 3 part approach that allows you to elegantly communicate the value of chiropractic regardless of who you're talking to. To learn more about Martin's approach to the first 12 visits check out the https://insideoutpractices.com/the-retention-recipe Check out the Daily Interactions Workshop https://insideoutpractices.com/mast...
Sep 16, 2021•20 min•Ep. 15
This week's guest is Dr. Eric Russell. He is a deep thinker and a great teacher of chiropractic philosophy. Eric and Martin chat about who and what influenced him in his journey and the value of developing your understanding of chiropractic philosophy. To learn more about Martin's approach to the first 12 visits check out the https://insideoutpractices.com/the-retention-recipe Check out the Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions or the Difficult ...
Sep 08, 2021•58 min•Ep. 14
This week is a solo episode – Martin is taking a deep dive into Framing (pre-framing, post-framing, contrast). You will learn WHY it's such a big idea in helping people in your community connect with the big idea of chiropractic and HOW to use it! To learn more about Martin's approach to the first 12 visits check out the https://insideoutpractices.com/the-retention-recipe Check out the Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions or the Difficult Situa...
Sep 01, 2021•23 min
