In this episode of Uncaged Wisdom, we’re joined by Everton Stewart, Senior Manager Information Technology, Cayman Airways. Everton recently joined us on the recent Travel & Hospitality Industry Panel we hosted at Signals 20 . An insightful session for those working in the airline sector, especially those operating a comprehensive Loyalty program. For anyone who hasn’t listened to ‘How Marketers in Travel & Hospitality are Taking on an Unpredictable Year and Beyond’ it can be found below:...
Nov 16, 2020•29 min•Season 2Ep. 11
This week our fellow Cheetah Louise Hamer-Brown, Global Customer Marketing Director, speaks to Isabel Rivero, Chief Marketing Officer of Emailing Network. Emailing Network is a digital publishing group with 11+ years of experience, and big users of Cheetah Digital. In this conversation Louise and Isabel discuss the recent platform upgrade they made, migrating from Cheetah’s legacy emailing platform and onto our Customer Engagement Suite . Here they will be using Cheetah Messaging, Cheetah Experi...
Nov 12, 2020•31 min•Season 2Ep. 13
In this episode of Uncaged Wisdom, we’re joined by Holly Moorland - Director, Customer Engagement Platforms & MarTech, at Hilton Hotels. Holly recently joined us on the recent Travel & Hospitality Industry Panel we hosted at Signals 20 . Topics include; How has Hilton approached communicating with its customers, guests, and loyalty members during these challenging times? What level of Personalization does Hilton attempt, and has this changed due to the types of communications being sent?...
Nov 12, 2020•29 min•Season 2Ep. 10
In this episode of Uncaged Wisdom, we’re joined by Keith Lehman, Global Digital Strategy Lead at Hills Pet (Colgate-Palmolive). Keith recently joined us on the recent CPG Industry Panel we hosted at Signals 20 . Hear more about the broader data journey Hills Pet has been on as they: Review current data sets, cleaning the house at both a global and local level (especially in light of recent rules and privacy regulations). Confidently build on this stronger data and use it to create better content...
Nov 09, 2020•32 min•Season 2Ep. 9
In this episode of Uncaged Wisdom, we’re joined by Umberto Torrielli - CSO and Co-Founder of Silverbullet. Umberto recently joined us on the recent CPG Industry Panel we hosted at Signals 20 . For anyone who hasn’t listened to ‘How CPG Brands are Successfully Unlocking Direct-to-Consumer Relationships’ it can be found below: https://www.cheetahdigital.com/signals/cpg-brands-direct-to-consumer-relationships-client-panel In this episode hear Umberto’s full, pre-panel, chat with special guest host ...
Nov 04, 2020•24 min•Season 2Ep. 8
In this Media & Publishing led episode of Uncaged Wisdom, Maria Noel-Philips joins Julian and Kayla. Maria is currently the Founder of Voice Interactive and Co-Founder/Director of Voz Lab. Before taking on these projects she was the Digital Marketing Director at Bauer Media. Maria shares her enthusiasm and insight on the following topics; What online engagement looked like for Bauer Media, especially with regards to turning unknown visitors into known ones. What strategies media companies an...
Oct 22, 2020•14 min•Season 2Ep. 7
In this Media & Publishing episode of Uncaged Wisdom, Brooke Phillips joins Julian and Kayla. Brooke is the Director of Digital Growth & Audience Retention at Meredith Corporation. Hear how Brooke and her Growth and Retention team approach enhancing digital engagement at one of the largest media conglomerates in the world. Brooke shares her insight on the following topics; What online engagement looks like for Meredith, especially with regards to the long term. How Media and Publishing b...
Oct 21, 2020•21 min•Season 2Ep. 6
In the second half of our Uncaged Wisdom sports double, Matt Hudspeth-Lamb talks to Julian and Kayla. Matt is a Senior CRM Executive at Premier League giants Tottenham Hotspur F.C. Matt discusses why digital fan engagement is crucial to sports teams like Tottenham and reviews the types of interactive experiences sporting organizations should look to utilize on an ongoing basis. For anyone who hasn’t watched the full animated panel, ‘Enhancing Digital Fan Engagement - Sports & Media Marketers...
Oct 15, 2020•15 min•Season 2Ep. 5
In this sporting episode of Uncaged Wisdom, Adam Rutzler joins us. Adam is the Senior Campaign & Insight Manager at Premier League giants Arsenal F.C. Hear how Adam and his Campaign and Insight group approach enhancing digital engagement amongst one of the largest and most passionate fan bases in the world. Adam two-footed tackles the following topics; Why digital fan engagement is crucial to sports teams. How sporting organizations should look to better understand the different types of fan...
Oct 14, 2020•23 min•Season 2Ep. 4
Part 2 of 2. In this episode of Uncaged Wisdom, we’re joined by Adam Crow - CEO / Co-Founder, Blended Digital. Adam recently joined us on our recent Financial Services Industry Panel we hosted at Signals 20 . For anyone who hasn’t listened to ‘Why Financial Services Firms MUST Personalize Across All Customer Touchpoints’ it can be found below: https://www.cheetahdigital.com/signals/financial-services-panel-banking-insurance In this episode, hear Adams’s full, pre-panel chat with Kayla and Julian...
Oct 01, 2020•15 min•Season 2Ep. 3
Part 1 of 2 In this episode of Uncaged Wisdom, we’re joined by David Roe - CEO / Partner, Authentic. David recently joined us on our recent Financial Services Industry Panel we hosted at Signals 20 . For anyone who hasn’t listened to ‘Why Financial Services Firms MUST Personalize Across All Customer Touchpoints’ it can be found below: https://www.cheetahdigital.com/signals/financial-services-panel-banking-insurance In this episode hear David’s full, pre-panel, chat with Kayla and Julian....
Oct 01, 2020•21 min•Season 2Ep. 2
In this episode of Uncaged Wisdom, we’re joined by Kyle Murphy - Customer Success Director at Cheetah Digital - and resident Financial Services Industry expert. Kyle discusses with us the work we do in this sector and reflects on the recent FSI Panel we hosted at Signals 20 . For anyone who hasn’t listened to ‘Why Financial Services Firms MUST Personalize Across All Customer Touchpoints’ it can be found below: https://www.cheetahdigital.com/signals/financial-services-panel-banking-insurance...
Sep 29, 2020•10 min•Season 2Ep. 1
In this special reunion episode of Uncaged Wisdom, we’re bringing the band back together — well namely the Demo DJ set from Signals 2019 — as Jon Duch, all-around legend and Senior Product Manager at Cheetah Digital, joins Kayla and Julian. With Jon we’re going to be discussing just some of the ways that marketers working with us today are already benefiting from using the Cheetah Engagement Data Platform.
Jul 29, 2020•15 min•Season 1Ep. 14
In this discussion Nick, David, Kayla, and Julian chat about why the addition of interactive digital experiences can greatly enhance a brand's cross-channel communication strategy. To help guide this chat we outline four specific areas where experiences can directly enhance cross-channel communication across the entire messaging lifecycle; Acquisition, Permission, Data Enrichment, and Enjoyment.
Jun 16, 2020•27 min•Season 1Ep. 12
In a genuine Uncaged Wisdom special the Brit and the American have taken a (virtual) trip to Australia to speak to two - yes two - highly esteemed experts in the digital marketing realm. Teresa Sperti is the founder of Arktic Fox, an advisory and learning organization specializing in customer transformation and growth. Rajan Kumar is the Co-Founder & Managing Director of The Lumery, an innovative partner supporting leading brands that drive tangible business outcomes through the understandin...
Jun 04, 2020•35 min•Season 1Ep. 11
The Queen of Loyalty Jillian Dimoff, Strategic Account Executive at Cheetah Digital, joins Kayla and Julian to tackle the business challenges faced by brands interested in changing up and evolving their existing customer loyalty program. How can these very real challenges be surmounted? Jillian has the answers.
May 22, 2020•27 min•Season 1Ep. 10
The hugely insightful Luke Harris, Senior Director of Client Success at Cheetah Digital, talks to Kayla and Julian about the importance of brands having agility ingrained in their marketing DNA, a quality that can help businesses navigate the most challenging of times including Covid-19.
May 11, 2020•28 min•Season 1Ep. 9
The absolutely fabulous Tiffany Berry, Client Success Director at Cheetah Digital, talks to Julian and Kayla about the impact Covid-19 has had on high-end retailers online marketing efforts. We review the changes they’ve had to make today that may well lead to better practices and more rounded digital strategies being adopted in the long term.
May 04, 2020•25 min•Season 1Ep. 8
In this episode, Lee Jorgenson, Client Success Director at Cheetah Digital, takes that soft "J" of his and talks to Julian (hard "J") and Kayla about his vast experience working with many of the world’s largest retail brands. The three of them discuss how digital marketers, working in this sector, can use this moment to further embrace technologies that will help to monitor, grow, and shape their consumer audiences online.
May 01, 2020•31 min•Season 1Ep. 7
In the second half Hari focuses his attention to the medium and long term, looking at how clubs and associations can help support the reemergence of sport post Covid-19. One of the key lessons to take is the importance of having a centralized data strategy. How can sports teams and associations build something out here?
Apr 17, 2020•21 min•Season 1Ep. 6
In this special episode, a game of two halves, Hari Sethi, Senior Client Success Manager at Cheetah Digital, talks to Julian and Kayla about his experience working with many of the largest sports teams and associations. In the first half, Hari discusses how those working in this industry are adapting to the seismic shocks brought about by Covid-19, most notably the removal of the centerpiece live event. How are sports teams adapting and finding new and innovative ways to keep their fanbase engag...
Apr 17, 2020•25 min•Season 1Ep. 5
Over the past few years CPG brands big and small have had to embrace new ways of doing business with their customers. With the number of ways in which products could be purchased online exploding, it has become even more important for digital marketers here to develop strategies for acquisition, engagement, and loyalty. If these challenges weren’t complex enough the Coronavirus crisis needs to be navigated too. Diva Renton-Roderix, Lead Customer Success Manager at Cheetah Digital, talks Kayla an...
Apr 14, 2020•28 min•Season 1Ep. 4
Armand Castro, Senior Solutions Consultant, joins Kayla and Julian to talk about the evolution of Cheetah Digital from the perspective of someone who has lived it from on the front line since 2011; managing clients, building campaigns, and presenting our offering to new prospects. We will be highlighting two ‘A-Ha’ movements in particular so get thinking 4th dimensionally.
Apr 09, 2020•31 min•Season 1Ep. 3
In this week’s episode we’re chatting with Jordan Leo, Senior Solutions Consultant at Cheetah Digital. We’ll discuss how the Cheetah CES is helping to re-imagine the options around digital communications for highly regulated and longstanding brands within the Financial Services Industry, such as Banking and Insurance.
Apr 06, 2020•30 min•Season 1Ep. 2
During these tough times, now more than ever the world of email deliverability needs a superhero. Maybe even an Avengers-type deliverability ensemble — Disney are you listening? Fortunately Cheetah Digital has Tom Corbett, our very own Senior Deliverability Consultant. One of the great challenges for all brands right now is making sure they correctly convey the continuity of their services to customers during the COVID-19 crisis. Email is still the best and preferred way for businesses to commun...
Apr 03, 2020•34 min•Season 1Ep. 1
