How CPG Brands are Successfully Unlocking Direct-to-Consumer Relationships w/ Keith Lehman
Nov 09, 2020•32 min•Season 2Ep. 9
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Episode description
In this episode of Uncaged Wisdom, we’re joined by Keith Lehman, Global Digital Strategy Lead at Hills Pet (Colgate-Palmolive). Keith recently joined us on the recent CPG Industry Panel we hosted at Signals 20.
Hear more about the broader data journey Hills Pet has been on as they:
- Review current data sets, cleaning the house at both a global and local level (especially in light of recent rules and privacy regulations).
- Confidently build on this stronger data and use it to create better content, messaging, and personalization.
- Look to embrace loyalty programs.
For anyone who hasn’t listened to ‘How CPG Brands are Successfully Unlocking Direct-to-Consumer Relationships’ it can be found below:
https://www.cheetahdigital.com/signals/cpg-brands-direct-to-consumer-relationships-client-panel
In this episode hear Keith’s full, pre-panel, chat with Kayla and Julian.
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