The Benefits of Incorporating Interactive Digital Experiences into your Cross-Channel Messaging w/ David Evans & Nick Watson
Jun 16, 2020•27 min•Season 1Ep. 12
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Episode description
In this discussion Nick, David, Kayla, and Julian chat about why the addition of interactive digital experiences can greatly enhance a brand's cross-channel communication strategy. To help guide this chat we outline four specific areas where experiences can directly enhance cross-channel communication across the entire messaging lifecycle; Acquisition, Permission, Data Enrichment, and Enjoyment.
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