In this episode, Kris and Dustin, talk about Sellozo's proprietary tool, Campaign Studio. Campaign Studio is a game changer for automating your entire Amazon PPC optimization strategy. It is a drag and drop workflow suite, where you can design your campaign structures. Once created, everything from keyword discovery, keyword transfers, negative keyword creation, and daily bid adjustments, is automated. You can even use the custom templates so that you can launch a complex campaign pattern in les...
Dec 10, 2020•15 min•Season 1Ep. 45
If you are looking for funding for your Amazon business... STOP what you are doing, and listen to this episode! Dustin and Kris, interview Don Henig and Rob Stanley from AccrueMe. Don and Rob discuss how AccrueMe started and how it is a completely different lending model designed specifically for growing Amazon sellers. No interest, no payment schedule, you can keep reinvesting profits... it's too good to be true, but it is real.
Dec 08, 2020•48 min
This episode is packed with great tips for Amazon sellers. Our guest Dan Rodgers, is an Amazon seller, YouTuber, Content Creator, and an Investor. Dan has an amazing YouTube channel with free content aimed at helping new and existing sellers be better. In our interview, Dan shares great tips and insights as well as stories of different challenges he has faced along the way.
Dec 07, 2020•58 min•Season 1Ep. 43
On this episode we have a special guest, Sajag Agarwal from Movley. This episode is a must-listen if you are currently working with a supplier. Sajag covers everything from how no inspections, or poor inspections can have a huge impact on your bottom line, to stories of inspectors being bribed. Sajag is a wealth of knowledge when it comes to inspections.
Dec 02, 2020•52 min•Season 1Ep. 42
Yes, you read that right! A high ACoS is not always a bad thing. But how can that be? If your ad spend is unprofitable, how can that be a good thing. Dustin and Kris explain on this episode.
Dec 01, 2020•21 min•Season 1Ep. 41
On this episode Kris and Dustin explain all of the commons terms and acronyms used on Amazon. This is a great resource for newer sellers, and a refresher for more experienced sellers. Terms covered: A+ Content, ACoS, Affiliates, ASIN, Buy Box, BSR, Child ASIN, CPC, CTR, DSP, ERP, EBC, FBA, FBM, FNSKU, Headline Search Ads, Hijacking, Impressions, ISBN, LCL, Parent ASIN, PPC, RoAS, SKU, UPC.
Nov 30, 2020•20 min•Season 1Ep. 40
In this episode, Dustin and Kris, outline their criteria for selecting new products to private label on Amazon. 1 - Margin > 30%. 2 - ROI > 150%. 3 - 5 ASINs < 100 reviews that are making more than $5K per month. 4 - 5 ASINs < 300 reviews that are making more than $10K per month. 5 - No m ore than 4 ASINs with 1000 reviews or more. 6 - At least 5 keywords with a Search Frequency Ranking less than 200,000.
Nov 27, 2020•17 min•Season 1Ep. 39
On this episode, Dustin and Kris, cover 5 tactics that you can implement today to become a better seller on Amazon! Product targeting PPC Defensive product targeting PPC Don't factor in PPC data from today and yesterday Launch a new product as a child variation of an existing well established product Add wholesale products to your product line
Nov 24, 2020•18 min•Season 1Ep. 38
On this episode, Dustin and Kris, interview Josh Brecunier from AMZ Consulting Group. Josh has an amazing background in graphic design and found his way into the Amazon world. Now with his agency AMZ Consulting Group he helps sellers create amazing images for their listings. The interview is full of tips and tricks to make your listings pop. Learn how the professionals make killer images that convert.
Nov 23, 2020•44 min•Season 1Ep. 37
On this episode, Dustin and Kris, dive into 5 advanced marketing tactics that you can implement immediately for your Amazon business. - Use Glorify for better photos and infographics. Glorifyapp.com Use PickFu to split test your amazon listing Create comparison charts for your images -Use Social Media to find influencers to generate sales Instagram influencers YouTube creators FB groups Pintrest - Add more bullet points, some categories have 10 now. Also “More Details” section has fields that ca...
Nov 20, 2020•28 min•Season 1Ep. 36
On this episode, Dustin and Kris, discuss the differences between White Label and Private Label products on Amazon. There is a difference, even though these terms get mixed up a lot. Both are good strategies for launching new products on Amazon.
Nov 17, 2020•14 min•Season 1Ep. 35
In this episode, Kris and Dustin, discuss the Amazon Flywheel Effect. This is a term that gets talked about a lot but is often misunderstood. We break it down for you here. The Amazon Flywheel Effect is what makes the Amazon FBA business model so attractive and fun to be a part of.
Nov 13, 2020•28 min•Season 1Ep. 34
In this episode, Dustin and Kris, discuss dayparting your Amazon ads. Dayparting is where you turn your campaigns on for certain times of the day or certain days of the week. You need a third party tool like Sellozo to automate this process. There are a ton of potential benefits and money saving opportunities when you start dayparting your ads. This is just another tool for your toolkit to succeed on Amazon.
Nov 12, 2020•19 min•Season 1Ep. 33
On this episode, Dustin and Kris, have on a special guest, Waleed Shahzad from ShipHype. ShipHype is a 3PL and Prep Center for E-commerce sellers. We discuss Waleed's background and how he ended up starting ShipHype. We also discuss what a prep center is, why you should use one, and what to look for when deciding on a prep center.
Nov 11, 2020•39 min•Season 1Ep. 32
On this episode, Dustin and Kris, discuss the Amazon's Choice and Best Seller badges. These badges can really improve your conversions. What are the differences between the badges? What are steps you can take to get these badges. We discuss all this and more. If you would like to book a demo of Sellozo with Dustin or Kris, you can schedule that here: https://calendly.com/growth-489/podcast
Nov 10, 2020•23 min
On this episode Kris and Dustin discuss PPC ad optimization on Amazon. What is optimization? How can it help grow sales and reduce ad spend? Does Amazon do this automatically for you? What steps are necessary to optimize your campaigns? We cover all this and more.
Nov 09, 2020•30 min•Season 1Ep. 30
On this episode Kris and Dustin interview Yoni Mazor from GETIDA. GETIDA helps get you back money that Amazon owes you. Yoni is a wealth of knowledge and explains in detail how Amazon sellers are leaving lots of money on the table. This is a can't miss episode. You will be signing up for GETIDA immediately after listening.
Nov 05, 2020•43 min•Season 1Ep. 29
In this episode Kris and Dustin discuss the difference between ACoS and TACoS for Amazon PPC campaigns. High ACoS is not necessarily bad. Knowing what your goals are can help determine what a good ACoS and TACoS should be. Don't be scared of ACoS! It is just another metric you should monitor and build a strategy around.
Nov 04, 2020•25 min•Season 1Ep. 28
On this episode, Dustin and Kris, bring on their boss, Sellozo CEO Nic Delorme. They discuss how Sellozo started, how it helps sellers automate and optimize their Amazon business, and where Sellozo is going in the future!
Nov 03, 2020•32 min•Season 1Ep. 27
On this episode Distin and Kris have a special guest, Nick Menicucci from eAccountable. eAccountable is a full service agency out of Denver, CO. Nick shares with us his strategies for growing brands on Amazon and everywhere else.
Oct 30, 2020•43 min•Season 1Ep. 26
On this episode, Kris and Dustin speak with Francois Jaffres from Noviland. Noviland is a one stop shop for all of your sourcing and logistics needs. This episode is a must listen for all Amazon sellers. Sourcing and logistics are always the biggest challenges for sellers. Noviland is the solution to those challenges and Francois is a wealth of knowledge.
Oct 29, 2020•48 min•Season 1Ep. 25
On this episode Dustin and Kris have a special guest Megan Stanczak from Stanczak Retail Consulting. Tons of valuable information is discussed from best practices on listings to preparing for inventory challenges in Q4.
Oct 28, 2020•42 min•Season 1Ep. 24
In this episode, Dustin and Kris, interview Sam Page from AmazonSEOExperts.com. Sam is an expert in SEO on Amazon and has been in the space a long time. Here are just a few of the questions we asked Sam: Tell us about yourself and how you got started in this space Steps to take when creating a new listing Common mistakes you see Amazon sellers make when creating their listings Can a listing rank without PPC Title, Bullets, Description and Search Terms, put these in order from most to least impor...
Oct 26, 2020•42 min•Season 1Ep. 23
On this episode Kris and Dustin discuss tips for preparing for the holiday shopping season on Amazon. 1 - Test your price 2 - Create ad campaigns with holiday related search terms. 3 - Create new video ad with holiday theme setting 4 - Add some sort of holiday bow, Christmas tree image to your second image 5 - Update your A+ content with holiday images 6 - Create holiday bundles for your FBA products using virtual bundles 7 - Email your customer list promoting your deals 8 - Create coupon stacks...
Oct 23, 2020•26 min•Season 1Ep. 22
Today we are joined with Ryan Cramer from Ping Pong. Ryan will cover his background in the Amazon space, what his role is at Ping Pong and how Ping Pong helps Amazon sellers with cross-border payments. Ping Pong is a great solution for those sending money to suppliers, paying VAT and more!
Oct 22, 2020•45 min•Season 1Ep. 21
In this episode, Kris and Dustin, discuss some mind-boggling Amazon statistics that just came out. If you think the Amazon business model is dying or getting too competitive, these numbers tell a different story. There is a ton of opportunity! 9 out of 10 consumers price check a product on Amazon. 2% of Echo owners have purchased a product via Alexa. Amazon sells more than 12 million products. Amazon sells over 1.1 million home improvement products. 95 million people have Amazon Prime membership...
Oct 20, 2020•24 min•Season 1Ep. 20
In this episode, Dustin and Kris discuss the 5 common mistakes new sellers make when starting their private label Amazon FBA business. Kris and Dustin have both made all of these mistakes themselves as well. 1 - Picking a competitive product 2 - Picking a product with no demand 3 - Not spending enough time on the product listing 4 - Launching additional products too soon 5 - Advertising without optimizing
Oct 19, 2020•26 min•Season 1Ep. 19
This episode is geared toward sellers who are making their first shipment into Amazon FBA. Kris and Dustin cover all the aspects of setting up your first shipment and what to expect.
Oct 16, 2020•20 min•Season 1Ep. 18
In this episode, Kris and Dustin break down the differences between the Wholesale model and Private Label model when selling on Amazon.
Oct 14, 2020•18 min•Season 1Ep. 17
In this episode, Dustin and Kris discuss different strategies you can set up for you Sponsored Product Ads on Amazon. Topics covered include: Automatic and Manual targeting campaigns Broad, Phrase, and Exact Match Types Low-Bid Catch-All Campaigns Hero Campaigns Competitor / Product Targeting Campaigns Defensive / Branded Campaigns Different Campaign Structures such as Auto to Exact Match, and Auto to Broad to Phrase to Exact Match....
Oct 13, 2020•25 min•Season 1Ep. 16
