#16 - Different Strategies For Sponsored Product Ads on Amazon
Oct 13, 2020•25 min•Season 1Ep. 16
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Episode description
In this episode, Dustin and Kris discuss different strategies you can set up for you Sponsored Product Ads on Amazon.
Topics covered include:
Automatic and Manual targeting campaigns
Broad, Phrase, and Exact Match Types
Low-Bid Catch-All Campaigns
Hero Campaigns
Competitor / Product Targeting Campaigns
Defensive / Branded Campaigns
Different Campaign Structures such as Auto to Exact Match, and Auto to Broad to Phrase to Exact Match.
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