Join us as we dive into the world of SEO with Jason Berkowitz , founder and SEO director of Break the Web . In this episode, your Cookeville SEO expert , Jeremy Rivera explores the evolving landscape of SEO, the challenges posed by search engines, and the importance of collaboration between marketing and SEO teams. Key Topics Discussed: The current state of SEO and its transformation over the years Strategies for focusing on middle and bottom-of-the-funnel content The impact of AI on consumer be...
Jul 08, 2025•27 min
Host: Jeremy Rivera Guest: Ryan Jones, Marketing Manager at SEO Testing About the Host Jeremy Rivera is an SEO expert and podcast host who helps businesses navigate the evolving landscape of search engine optimization. Connect with Jeremy: Unscripted SEO Podcast SEO Arcade - White Label Podcast Content Marketing Agency Personal Website About the Guest Ryan Jones is the Marketing Manager at SEO Testing, bringing nearly 10 years of experience across agency, client-side, in-house, and freelance SEO...
Jul 05, 2025•38 min
In this conversation, Jeremy Rivera with his podcast based content marketing experience and Marisa Cali and her event marketing experience, explore the evolving landscape of event marketing , emphasizing the importance of personal branding and community engagement. Marisa shares insights on how to create meaningful experiences at events, the significance of aligning online presence with real-world branding, and the challenges faced by freelancers. They also discuss innovative marketing strategie...
Jul 04, 2025•35 min
Guest: Nick Jane, CEO & Founder of Content Hurricane Host: Jeremy Rivera , Unscripted Podcast Episode Topic: AI-Powered Content Creation and SEO Strategy About the Guest Nick Jane brings a unique background combining Wall Street investment experience with tech entrepreneurship. After 10 years as a professional investor and leadership roles at companies generating over $100M in revenue, Nick recently left his position as CEO of Ideascale (the world's largest innovation software company) to la...
Jun 30, 2025•26 min
Show Notes: Call the Damn Leads with Drewbie Wilson Unscripted SEO Podcast Episode Read the in-depth recap " Why 90% of Businesses Can't Convert Leads (And How to Fix It) " Episode Description Drewbie Wilson, the self-proclaimed "Meme Lord" and founder of Call the Damn Leads, joins Jeremy Rivera to discuss the massive disconnect between marketing and sales teams. From his tattooed knuckles to his no-nonsense approach to lead follow-up, Drewbie shares why 90% of business owners can't explain what...
Jun 28, 2025•35 min
Summary In this UnscriptedSEO conversation, Jeremy Rivera and Cauveé (also known as Cauvee) the " Inspiration Engineer® ” discuss the concept of personal branding, the importance of SEO, and the evolving landscape of marketing in the age of AI. Cauvee shares his journey as an 'Inspiration Engineer' and emphasizes the need for individuals to build their personal brands while navigating the complexities of social media platforms. They explore the impact of AI and LLMs on marketing strategies and t...
Jun 26, 2025•56 min
Host: Jeremy Rivera - Unscripted SEO Podcast Guest: Al Kushner - Author of "The LinkedIn Advantage" Website: linkedvantage.com Episode Overview LinkedIn expert Al Kushner shares 20+ years of experience on how to leverage LinkedIn for business growth, combining traditional networking strategies with modern AI tools. From profile optimization to video content creation, this episode covers everything professionals need to know about building meaningful connections and driving business results on Li...
Jun 21, 2025•31 min
In this conversation, Lisa Raehsler discusses the evolving landscape of PPC advertising , particularly in light of recent AI advancements. She emphasizes the importance of understanding user intent, the role of keywords and copy in targeting, and the foundational principles that underpin successful PPC campaigns. The discussion also touches on the interplay between paid and organic strategies, highlighting how they can complement each other for better results. Lisa shares insights on how markete...
Jun 09, 2025•1 hr 17 min
Steven Schneider - 10+ years in SEO, scaled affiliate portfolio to 40 sites and 1.4M ARR . Now helps B2B and SaaS CMOs leverage proven SEO strategies. Co-founder of TrioSEO. Key Topics Discussed The Calculator SEO Strategy Steven's latest focus: calculators and digital assets for driving meaningful leads through SEO, moving beyond traditional blog content strategies. Key Success Factors: Quality over speed - 2-3 month development process, not 20-minute ChatGPT builds Keyword validation - Need 1,...
Jun 08, 2025•34 min
SEO Agency Evolution: From Content Mills to Business Consultants Guest: Flynn Zaiger, Founder & CEO of Online Optimism Host: Jeremy Rivera, Unscripted Podcast Read the full detailed recap blogpost of the interview Key Takeaways Bottom Line Up Front: Modern SEO agencies must evolve beyond traditional tactics to become true business consultants who understand conversion funnels, sales processes, and cross-channel marketing strategies to survive the AI disruption. Guest Background Flynn Zaiger ...
May 29, 2025•34 min
In this episode, Jeremy Rivera interviews Darcy Sullivan from Propel Marketing and Design, focusing on the intricacies of local SEO, particularly for health and wellness businesses like chiropractors and physical therapists. They discuss the importance of niche specialization, effective content strategies, link building, and the role of AI in SEO practices. Darcy emphasizes the significance of maintaining an optimized Google Business Profile and the impact of branding on local search visibility....
May 19, 2025•38 min
In this episode of the Unscripted SEO Podcast, Jeremy Rivera interviews Melissa Popp, the content strategy director at Rickety Roo . They discuss Melissa's extensive experience in SEO and content marketing, particularly focusing on the challenges faced by small and medium-sized businesses in local SEO. The conversation delves into the evolving landscape of digital marketing, emphasizing the importance of multi-channel strategies, the impact of social media on SEO, and the necessity of quality co...
May 12, 2025•46 min
In this conversation, Jeremy Rivera and Daniel Horowitz discuss the evolution of SEO and link building in the context of AI advancements. Daniel shares his experiences transitioning from traditional link building to a more integrated approach that includes digital PR and enterprise SEO. They explore the importance of building topical authority, the challenges posed by AI in search, and the need for content strategies that go beyond traditional blogging. The discussion emphasizes the significance...
May 10, 2025•41 min
Episode Description In this episode of the Unscripted SEO Podcast, host Jeremy Rivera interviews Joshua Ramsey, Fractional CMO and founder of JRCMO. They explore how authentic storytelling can differentiate brands in crowded markets, the evolution of the fractional CMO role, and how to develop unique selling propositions even for seemingly "boring" industries. Guest Information Joshua Ramsey Fractional Chief Marketing Officer Founder of JRCMO Background includes working at his father's printing ...
May 06, 2025•46 min
A conversation with Grady Teske of Rising Tides on the Unscripted SEO Podcast hosted by Jeremy Rivera Key Topics The irreplaceable value of human connection in B2B marketing How Grady applies cross-industry strategies to create marketing innovation Why marketing should focus on the entire customer journey, not just conversion The evolution from content quality to conversation quality in SEO Using AI to enhance rather than replace human marketing expertise Creating authentic conversations that ke...
Apr 25, 2025•42 min
In this episode of the Unscripted SEO Podcast , host Jeremy Rivera interviews Rai Hyde Cornell, founder of Cornell Content Marketing . With a background in psychology and criminology, Rai shares how she applies behavioral science principles to content marketing to help companies change buyer behavior without increasing ad spend. Key Takeaways Marketing should focus on the internal experiences of potential buyers, not just their behaviors Empathy is crucial to SEO because Google is all about inte...
Apr 24, 2025•36 min
Summary In this episode of the Unscripted SEO podcast , Jeremy Rivera and Lisa Raehsler , founder of Big Click Co. , delve into the intersection of SEO and PPC, exploring how AI is reshaping digital advertising. They discuss the challenges posed by AI overviews, the importance of click-through rates, and the evolving landscape of social media advertising. The conversation highlights the significance of remarketing, audience targeting, and nurturing the customer journey, while also addressing the...
Apr 15, 2025•50 min
Summary In this UnscriptedSEO interview, Jeremy Rivera and Chris Scott , founder of Boschetto Consulting , delve into the concept of execution debt, a term coined by Scott to describe the inefficiencies and bottlenecks that accumulate in businesses over time. They discuss how execution debt is relevant across various industries and the importance of identifying and addressing these inefficiencies. The conversation emphasizes the need for a mindset shift in business operations, the role of tools ...
Apr 08, 2025•32 min
Jeremy Rivera interviews Kent, who shares his journey from running a demolition company to diving into local SEO . They discuss the importance of understanding B2B SEO strategies, the significance of community engagement, and the evolving landscape of SEO. Kent emphasizes the need for businesses to adapt their marketing strategies to connect with their local communities and leverage co-marketing opportunities. The conversation highlights the importance of creating valuable content that addresses...
Apr 07, 2025•52 min
Summary In this UnscriptedSEO conversation, Jeremy Rivera and Chris Rodriguez , the founder of iexcel , discuss the evolving landscape of SEO, emphasizing the importance of human expertise alongside AI tools. Chris shares his journey from the music industry to tech marketing, highlighting the differences in SEO practices across various industries. They delve into the intricacies of keyword research, the significance of keyword difficulty, and the impact of AI on SEO metrics. The discussion also ...
Apr 07, 2025•48 min
Summary In this episode of the Unscripted SEO Podcast , host Jeremy Rivera speaks with Laura Lee , an experienced SEO professional with over 17 years in the industry. They discuss the challenges and strategies of enterprise SEO, the importance of aligning SEO efforts with business goals, and the evolving landscape of SEO in the age of AI. Laura shares insights on working with subject matter experts, the significance of mid and bottom funnel content, and the necessity of building relationships wi...
Apr 04, 2025•37 min
Summary In this UnscriptedSEO conversation, Jeremy Rivera and Michael Buckbee , the owner of Knowatoa , an SaaS that helps businesses win the AI search game, delve into the evolving landscape of AI search and its implications for SEO. They discuss the current state of AI tools, the future of search engines, and introduce the Biscuit Framework, a strategic approach to optimizing SEO in the age of AI. The conversation also touches on the importance of sentiment analysis, competitive ranking, and t...
Apr 03, 2025•56 min
Jeremy Rivera and Michael 'Buzz' Buzinski discuss the importance of human experience in SEO compared to AI tools. They explore the limitations of AI in understanding context and generating content, emphasizing the need for expertise and authenticity in content marketing. The discussion also covers the evolution of SEO practices, the significance of EAT (Expertise, Authority, Trust), and the ongoing relevance of traditional SEO fundamentals amidst the rise of AI technologies. In this conversation...
Apr 02, 2025•44 min
While Google Search Console data for traffic is not accurate , it is our only window into indexation. It also gives us a handful of tools to help with our ability for to influence if our content is "indexed" and available to be chosen to display in search results: Submit manually/Fetch Url, Submit to index & Submit a Sitemap. This is a quick overview on how to use those functions, in combination with some other tactics to ensure all your pages are indexed properly....
Mar 27, 2025•4 min
In this engaging conversation, Jeremy Rivera and Jesse Ringer of Method & Metric delve into the evolving landscape of SEO, discussing Jesse's journey from copywriting to technical SEO , the challenges posed by AI and Google's changing algorithms, and innovative strategies for building brand trust and community engagement. They explore the importance of human connection , the significance of E-E-A-T in SEO, and the future of the industry amidst AI advancements. The discussion wraps up on a po...
Mar 13, 2025•46 min
In this episode of the Unscripted SEO Podcast, host Jeremy Rivera speaks with Jesse McDonald, Senior SEO Director at Siege Media. They discuss Jesse's journey from graphic design to SEO, the importance of user experience in SEO strategies, and the evolving landscape of SEO in the age of AI. Jesse shares insights on how to effectively communicate with clients, the significance of usability in SEO, and how to find interest in seemingly boring topics. The conversation emphasizes the need for collab...
Mar 13, 2025•43 min
In this conversation, Jeremy Rivera interviews Daniel Molina , the owner of Red Palm Studios, a digital marketing firm specializing in the trades. They discuss the agency's focus on small to medium-sized clients, the importance of balancing growth with quality service, and the role of Standard Operating Procedures (SOPs) in scaling the business. Daniel shares insights on client communication, managing expectations, and the challenges of working with both small and large clients in the marketing ...
Mar 07, 2025•41 min
Jeremy Rivera: When it comes to SEO, we've become complacent. We have become dependent on tools, on software. And when it comes to search engine optimization, we have forgotten that we're not just working to increase rankings in Google. We're fighting... to optimize the website for the business so that traffic is gained from all search sources in a way that benefits in terms of revenue and overall visibility, brand recognition, so that the business flourishes. So this means we need to get outsid...
Feb 23, 2025•2 min
In this episode of the Unscripted SEO podcast , Jeremy Rivera interviews Gus Pelogia , a senior SEO product manager at Indeed. They discuss Gus's journey in SEO, transitioning from agency work to an in-house role, and the unique challenges and opportunities that come with being an SEO product manager. The conversation also delves into the importance of effective communication with stakeholders, adapting to changes in search technology, and the future of SEO in a rapidly evolving landscape. In th...
Feb 20, 2025•55 min
Summary In this conversation, SEO author Jeremy Rivera and Callie Scott delve into the significance of knowledge graphs and knowledge panels in SEO. They discuss how businesses can leverage these tools to enhance their online presence, particularly through branded searches. Callie shares actionable steps for building knowledge panels, emphasizing the importance of creating an entity home, optimizing it, and using structured data. The discussion also touches on the challenges businesses face in t...
Feb 01, 2025•9 min
