A link is a link. Except when it sucks. How do you gauge the value of a link? How do you approach the concepts of relevance with the insight from Mark Williams Cook's Google Exploit data? Semantic Links and Semantic Mastery founder Bradley Benner digs deep into this while sharing his own journey as an agency owner in the SEO space. ---> Check out the full recap with quotes, take-aways, insights and more. Bradly digs into some data about utilizing relevance signals from Majestic and other tool...
Jan 24, 2025•1 hr 1 min
In this episode of the Unscripted SEO podcast, Jeremy Rivera speaks with Marilyn Jenkins , CEO and founder of Law Marketing Zone , about the evolution of digital marketing, particularly in the legal sector. They discuss the importance of optimizing Google Business Profiles, the role of citations in local SEO, and the impact of AI on search strategies. Marilyn emphasizes the need for brand consistency across platforms and the significance of engaging with local communities to enhance SEO efforts....
Jan 17, 2025•37 min
My mind was definitely blown away during this conversation with Bradley Benner of Semantic Links & Semantic Mastery. We went through his extensive history in SEO, creating rank and rent sites, developing agencies. teaching courses and ultimately doing white-label agencies for services provided to other agencies. Resources Referenced By Bradley Benner: Semantic Mastery Youtube Channel Here's some great take aways from the interview: Transparency in processes leads to higher conversion rates. ...
Jan 16, 2025•1 hr 1 min
Jeremy Rivera and Mark Williams-Cook delve into the evolving landscape of SEO, discussing the importance of brand authority, the shift from page-level optimization to entity optimization, and the complexities of Google's algorithms. They explore how Google's trust metrics work, the implications of site quality, and the future of featured snippets and AI overviews. Explore the whole episode recap The discussion also highlights the significance of the People Also Ask (PAA) feature in understanding...
Jan 15, 2025•1 hr 12 min
Jeremy Rivera and Scott Gelber delve into the complexities of B2B SaaS marketing, offering valuable lessons for companies in the SaaS space. Scott, founder of SRG Marketing , shares his expertise on generating qualified leads through Google Ads, particularly for specialized software solutions. The discussion covers essential strategies for marketing niche B2B products, from optimizing landing pages to leveraging competitor insights. They explore the possible change in workflow between SEO and PP...
Jan 13, 2025•32 min
In this episode of the Unscripted SEO podcast, SEO book author Jeremy Rivera interviews Shannon Lavenia, co-founder of Brand Builder AI . They discuss the importance of branding for local service businesses, the evolution of SEO strategies, and how to create a unique brand identity. Shannon shares insights on the role of customer feedback in shaping a brand and emphasizes the need for a holistic approach to SEO that focuses on customer experience and measurable success through reviews and engage...
Jan 10, 2025•39 min
Jeremy Rivera and Stew Fortier discuss the evolution and future of AI writing tools, particularly focusing on the product Type . They explore the selection of AI models, diverse use cases, and the integration of SEO strategies. The discussion also touches on enhancing writing styles, the role of images, and advanced writing capabilities that meet specific standards. Also they hit some specific SEO tasks that you can write down in your custom planner, you HAVE to add them to your to-do list ASAP....
Jan 10, 2025•38 min
This is a new recurring series, I'll be talking with Greg Digneo of Content Guppy as we explore the business side of SEO. We got into why it's crucial to move beyond the old-school focus on search volume and start thinking bigger. Greg and I explored how the landscape is changing, especially with AI in the mix, and why building solid distribution channels is more important than ever. What I really enjoyed about our discussion was diving into how SEOs need to evolve their approach – it's not just...
Jan 09, 2025•43 min
Jeremy Rivera recently sat down with Nick Jain , CEO of IdeaScale , for a discussion about the evolution of search, content strategy, and the future of SEO. As the leader of the world's largest innovation software company, Jain shares insights from transforming IdeaScale's digital presence – achieving a 15x growth in organic traffic within just six months. The conversation explores everything from practical content strategy to philosophical questions about AI's impact on search and society....
Jan 08, 2025•33 min
This is honestly, one of my favorite interviews. I've known Keith Bresee for years, so it was fun to get his background where he was "bitten by a radioactive SEO", and transformed into a beast of an SEO. He's worked with Dr. Axe, Manscaped, and a ton of other big organizations, so we got really into some interesting and deep topical areas around the importance of intent, which he calls his " people first framework ", which *GASP* actually involves talking to your target customer! What? No! Keywo...
Jan 02, 2025•59 min
In this episode of the Unscripted SEO Podcast, Jeremy Rivera and Garrett Sussman of iPullRank discuss the evolving landscape of SEO, focusing on Google's algorithm changes and leaked Google data , the role of brand signals, and the impact of AI on search engines. We explore the challenges of content creation in relation to user intent and the ethical considerations in SEO practices . The conversation delves into the future of SEO strategies and the philosophical implications of optimizing for se...
Dec 18, 2024•55 min
In this episode of the Unscripted SEO Podcast , Jeremy Rivera and Mordy Oberstein of Unify , a Brand marketing service , and head of Brand at Wix discuss the evolving landscape of SEO and the critical role of branding in achieving online success. They explore how recent algorithm changes by Google have made it increasingly difficult for non-branded sites to compete, emphasizing the need for SEOs to step outside their digital bubbles and engage with broader marketing strategies. That might includ...
Dec 03, 2024•43 min
In this episode of the Unscripted SEO Podcast , Jeremy Rivera interviews Ray Martinez , VP of SEO at Archer Education . We discuss the importance of technical SEO, the impact of web migrations on organic traffic, and the vulnerabilities of .edu domains. We also emphasize the value of cross-channel collaboration and the need to create content that adds value and addresses customer objections. Ray advises SEO professionals to stay curious and keep learning about technology and the evolving landsca...
Aug 29, 2024•40 min
In today's special shortform format, Jeremy Rivera walks through the process of targetting featured snippets as an SEO SOP . Want to talk more about SEO? Continue the conversation on Bluesky , X or check out old episodes of Unscripted SEO by SEO Arcade...
Aug 07, 2024•5 min
Matt Mellinger , co-founder of SEOgets and Local SEO Partners , discusses his experience as both an agency owner and a software developer. He emphasizes the importance of synergy between the two roles and the value of community in the SEO industry. Matt explains the concept and features of SEO Gets, a search console super tool that helps SEOs discover trends, issues, and opportunities. He also highlights the limitations of Google Search Console data and the need for a holistic approach to SEO th...
Jul 31, 2024•51 min
Brady Madden , an SEO professional specializing in the cannabis industry , discusses his journey into the space and the unique challenges of doing SEO in the cannabis niche. He highlights the importance of education and content creation in the industry, as well as the impact of Google updates like the Medic update. Brady also shares insights on keyword research and strategy for cannabis businesses, emphasizing the need to focus on revenue-driving terms and conversion rate optimization. He advise...
Jul 24, 2024•32 min
Experimenting with a new epsiode format, as the new host, I'm fielding questions about SEO from the audience, from Twitter/Reddit/Facebook. Send in your questions to have them answered in future episodes! Who is the new host Jeremy Rivera? It was a whirlwind transfering hosting from Mark A. Preston who did a great job before, I haven't introduced myself to the audience yet! I'm a 17 year veteran in SEO who has done in-house SEO for Raven Tools and Tapclicks. I've also been with tons of different...
Jul 22, 2024•10 min
Curious about how a children's book illustrator transitions into a powerhouse in SEO? Jonas Sickler joins us to share his incredible journey in this unscripted interview and we learn about the creative pathways that led him to become an SEO expert at Terakeet. You'll hear all about how he leveraged his artistic skills to understand the digital landscape and how the SEO game has evolved from keyword stuffing to creating valuable content assets that truly resonate with audiences. Jonas also introd...
Jul 18, 2024•34 min
In this episode, the Unscripted SEO Podcast changes hands, and the new host, Jeremy Rivera , interviews Mark A. Preston. It's a fun conversation that dives into Mark's new semi-retirement, alternate ways for SEOs to consider their career and to look for revenue sharing or becoming part owners in businesses instead of looking for hourly income. Want to talk more about SEO? Continue the conversation on Bluesky , X or check out old episodes of Unscripted SEO by SEO Arcade...
Jul 09, 2024•33 min
Welcome to another episode of the 'Unscripted SEO Podcast' with your host, Mark A Preston, SEO Advisor and Speaker. In this insightful episode, we are thrilled to have Ryan Darani, the Search Strategy Director at Rise at Seven, as our guest. Ryan shares his extensive experience and invaluable insights from his journey of growing a highly successful SEO freelance consultancy business, having generated over $10,000,000 in revenue for his clients in the past five years. Throughout this episode, Rya...
Jun 05, 2024•51 min
Welcome to the 'Unscripted SEO Podcast', hosted by Mark A Preston. In this engaging episode, Mark sits down with SEO expert Liam Quirk to explore the dynamic and ever-evolving landscape of SEO agencies. Liam shares his journey from a freelancer to owning a successful SEO agency, highlighting the key differences between managing small and large budget campaigns. Their discussion provides a wealth of insights into the critical importance of delivering a solid ROI and the role of transparency in ma...
Jun 04, 2024•55 min
Join us for an enlightening episode of the 'Unscripted SEO Podcast' where host Mark A. Preston welcomes Doug Bradley, the owner of Everest Legal Marketing, to delve into the nuances of SEO marketing within the US legal sector. In this episode, Doug shares his extensive expertise and personal experiences, providing invaluable insights for SEO professionals, legal practitioners, and anyone interested in the convergence of law and digital marketing. Throughout the discussion, Doug explores a variet...
May 10, 2024•56 min
Join us for an engaging episode of the 'Unscripted SEO Podcast' hosted by Mark A. Preston, featuring seasoned SEO expert Gerry White. This week's discussion delves deep into the integration of AI technologies like ChatGPT within the realm of SEO, highlighting both opportunities and cautions for professionals in the field. Gerry, with his profound experience, offers a rich exploration of how these advancements are reshaping search engine strategies and the importance of maintaining a solid grasp ...
Apr 29, 2024•55 min
Welcome to this week's episode of the 'Unscripted SEO Podcast' with your host, Mark A Preston. In today's engaging discussion, we're joined by Gareth Hoyle, a luminary in the digital marketing world and Managing Director of Marketing Signals. Gareth brings his wealth of experience to the table, discussing the evolution of SEO, the integration of AI into digital strategies, and the day-to-day challenges and rewards of agency life. Throughout the episode, Gareth delves into how SEO and digital mar...
Apr 18, 2024•58 min
Join host Mark A Preston on the 'Unscripted SEO Podcast' as he welcomes Kevin Indig, a revered Growth Advisor who has shaped the SEO strategies of Fortune 500 giants. In this compelling episode, Kevin shares the rich tapestry of his career, from his initial forays into website building for gaming tournaments to advising some of the largest companies in the world. His insights into strategic decision-making and the unique challenges of corporate SEO provide invaluable lessons for anyone looking t...
Apr 15, 2024•51 min
Join host Mark A Preston on a riveting journey into the heart of local SEO with our distinguished guest, Apurva Bose, Vice President of Operations & Strategy at Overtake Digital, on this episode of the 'Unscripted SEO Podcast'. Today, we delve into the fascinating world of local businesses, uncovering the pivotal role of personalised SEO strategies and the profound impact of genuine engagement in driving growth and fostering meaningful relationships. In a landscape often dominated by metrics...
Apr 08, 2024•57 min
Join us on this episode of the 'Unscripted SEO Podcast' as our host, Mark A Preston, dives deep into the intricacies of eCommerce SEO with the renowned expert, Joe Fisher. In a conversation that peels back the layers of SEO strategies, Joe shares his groundbreaking approach to boosting sales through the innovative use of eCommerce SEO grandchild pages. In this insightful session, Joe Fisher, with years of mastery under his belt, unveils the evolution of his SEO prioritisation skills, emphasising...
Apr 07, 2024•58 min
Join us on the Unscripted SEO Podcast, hosted by Mark A Preston, for an enlightening conversation with Ash Nallawalla, a renowned Fractional Enterprise SEO Consultant and the author of "Accidental SEO Manager". This episode takes you on a journey through Ash's eclectic career, from his beginnings in accounting to his pivotal role in SEO for some of Australia's largest firms. Ash's story is a testament to the power of career transformation and the discovery of one's true calling in the dynamic wo...
Mar 21, 2024•56 min
In the dynamic world of search engine optimisation, the leap from managing colossal brand campaigns to nurturing small business growth presents a fascinating challenge. "From Giants to Gems: Adapting Big Brand SEO Strategies for Small Business Success" delves into this intriguing transition, offering a treasure trove of insights for SEO professionals and small business owners alike. Mark A Preston and Nikki Pilkington, two seasoned experts in the digital marketing realm, unpack the complexities ...
Mar 14, 2024•3 min
In this captivating episode of the Unscripted SEO Podcast, Mark A Preston sits down with the distinguished Julian Goldie, a trailblazer in the SEO realm and the visionary behind Goldie Agency. Julian peels back the layers of SEO strategies, offering a treasure trove of insights that range from the nuanced art of content creation to the strategic deployment of AI in SEO. With his unique blend of expertise and experience, Julian not only demystifies complex SEO concepts but also shares the subtle ...
Mar 13, 2024•46 min
