Psychology Meets Marketing: The ELITE Method with Rai Hyde Cornell

In this episode of the Unscripted SEO Podcast, host Jeremy Rivera interviews Rai Hyde Cornell, founder of Cornell Content Marketing. With a background in psychology and criminology, Rai shares how she applies behavioral science principles to content marketing to help companies change buyer behavior without increasing ad spend.

Key Takeaways

• Marketing should focus on the internal experiences of potential buyers, not just their behaviors
• Empathy is crucial to SEO because Google is all about intent matching
• Quality human-created content is more valuable than ever despite AI advancement
• Create feedback loops between marketing, sales, and customer support
• Looking beyond keyword research tools helps understand the humans behind the searches

The ELITE Method Breakdown Letter Phase Description E Examine Audit existing marketing assets and brand positioning to identify gaps L Learn Understand audience's internal experience using the stages of change matrix I Implement