The UnNoticed Entrepreneur - podcast cover

The UnNoticed Entrepreneur

Jim Jamestheunnoticed.cc

Business marketing for entrepreneurs.


I talk with entrepreneurs and experts about how to build a brand and generate more leads.


My name is Jim James. I've built my own companies on 3 continents since 1995 (that's right pre-internet), including a multi office public relations agency. 


On the show I aim to bring you tools and tactics that you can put into practice on the same day.


I also publish a magazine and newsletter.


Please visit and sign up to stay up to date:


https://www.theunnoticedentrepreneur.com





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Episodes

Productize Your Way to Profit

Get Noticed! Send a text. Are you trapped in the feast-or-famine cycle of consulting, constantly trading time for money? Jay Melone shares how he achieved an extraordinary 1,810% profit growth by transforming his consultancy from selling time-intensive services to creating scalable products. Drawing from his experience working with clients like Google, Amazon and Home Depot, Jay reveals his 'reverse flywheel' approach to productising services without compromising value. Learn how to package your...

Dec 05, 202435 min

Turn Text Into Talking Gold

Get Noticed! Send a text. Are you losing potential customers because your website content is text-only? In this episode, Ron Jaworski , co-founder and CEO of Trinity Audio , reveals how businesses can transform their written content into engaging audio experiences. From his "eureka moment" in 2017 whilst trying to listen to an article in his car, Ron developed a solution that now serves Fortune magazine and thousands of other clients. Discover how adding audio players to your website can triple ...

Dec 03, 202435 min

Scaling Up Naturally: Verne Harnish on Geoversity, Leadership, and the Future of Business.

Get Noticed! Send a text. Verne Harnish, founder of the Entrepreneurs’ Organization and author of Scaling Up and Start to Scale needs little introduction. Verne shares his inspiring journey from teaching entrepreneurial strategies to fostering biodiversity and sustainability through Geoversity, "Nature's University" in Panama. Learn how leadership lessons from ant colonies and beehives are shaping modern businesses and why regenerative systems are critical for the future of our planet. Key insig...

Nov 28, 202447 min

Unlocking the Millennial Mindset

Get Noticed! Send a text. Unlock the Entrepreneurial Mindset of Gen Z: What the Younger Generation Can Teach Us About Building Brands Online Growing up in the digital age, Gen Z entrepreneurs are harnessing the power of social media to build successful personal brands and businesses. But this hunger for freedom and control comes with its own set of challenges. In this eye-opening episode, 21-year-old Ryan Le shares the triumphs and pitfalls he's experienced as a young entrepreneur. Discover how ...

Nov 26, 202434 min

Unlock 30% More Revenue with Email & SMS

Get Noticed! Send a text. Struggling to Drive Sales with Email and SMS? This Podcast Gives You the Playbook As an entrepreneur, are you frustrated by the diminishing returns of old-school marketing tactics? Discover how email and SMS can unlock 30% more revenue with a fraction of the cost. Nikita Vakhrushev, CEO of Aspekt , shares proven strategies to supercharge your customer acquisition and retention through strategic email and SMS campaigns. Nikita reveals how to build an effective email and ...

Nov 21, 202436 min

The Hands-Off Entrepreneur's Playbook

Get Noticed! Send a text. Struggling to scale your business while staying hands-off? Learn the simple processes and strategies this serial entrepreneur uses to profitably grow a diverse portfolio of companies - without getting stuck working in them full-time. Joe Rare is a master of building businesses meant to run themselves. He shares how he structures his operations to enable time and financial freedom, allowing him to be present for his family while expanding into new verticals. Discover his...

Nov 19, 202430 min

The SEO Success Formula

Get Noticed! Send a text. Struggling to make sense of SEO in an AI-driven world? Nick Musica , founder of Optics In , demystifies the three pillars of SEO that have remained constant for over two decades: technical health, on-page content, and off-page authority. Drawing from his 20-year journey in SEO, Nick shares enlightening stories, including how a $6,000-per-month agency delivered plagiarised content in 2003, teaching him valuable lessons about authentic SEO practices. Nick challenges the c...

Nov 14, 202434 min

Joy Powers Innovation

Get Noticed! Send a text. Are you an entrepreneur struggling to validate your business idea? In this enlightening episode, Kevin Surace , holder of 94 patents and pioneering inventor, reveals why many startups fail by creating solutions without real market demand. Drawing from his experience developing billion-pound product lines like Quiet Rock soundproof drywall, Surace shares invaluable insights on identifying genuine customer pain points and ensuring your target market has the means to pay. ...

Nov 12, 202435 min

Certification: Your Growth Key

Get Noticed! Send a text. Struggling to stand out in a crowded marketplace? Certification could be your secret weapon for winning more contracts and attracting premium customers. Heather Cox , president of Certify My Company , reveals how supplier diversity certification can transform your business prospects, particularly when targeting large corporations and government contracts. Learn why consumers are 3.5 times more likely to purchase from brands committed to diversity, and how certification ...

Nov 07, 202430 min

Ancient Wisdom Meets Modern Business

Get Noticed! Send a text. Are you an entrepreneur feeling burnt out from building your business with intense passion but struggling to find balance? In this enlightening episode, Marc John shares his journey from entrepreneurial burnout to founding Native Wisdom Hub , a unique venture that bridges ancient indigenous wisdom with modern business challenges. After experiencing the collapse of his language technology company, Marc discovered transformative healing through South American indigenous c...

Nov 05, 202432 min

Finn McKenty explains which social media platforms he relies on for his personal brand.

Get Noticed! Send a text. Feeling invisible despite your expertise? Struggling to stand out in a crowded digital landscape? With over 130 million YouTube views, Finn McKenty reveals why you don't need astronomical numbers to build a thriving business through content marketing. Drawing from his experience working with giants like Nike and Nintendo, McKenty shares a refreshingly practical approach to social media strategy. He demonstrates why entrepreneurs should focus on either LinkedIn (for B2B ...

Oct 31, 202448 min

The Automation Revolution

Get Noticed! Send a text. Are repetitive tasks eating up your valuable time and resources? Automation could be your secret weapon for transforming business efficiency—without breaking the bank. Brandon White , a serial entrepreneur from San Francisco, shares his revolutionary five-level framework for business automation, from basic cloud tools to advanced AI integration. Drawing from his experience as a venture capitalist and internet pioneer since 1996, White explains how proper documentation i...

Oct 29, 202439 min

How you can get paid to listen to podcasts, with TrueFans CEO Sam Sethi.

Get Noticed! Send a text. In this episode, host Jim engages with Sam Sethi, the founder and CEO of TrueFans.fm, to discuss the revolutionary approach True Fans adopts to empower creators through direct payment models. True Fans uses micro payments and Satoshis (a fraction of Bitcoin), allowing creators to receive substantial support directly from their audience. Sam also delves into how True Fans incentivizes listeners by paying them to engage with content and ads, enhancing advertiser ROI. Real...

Oct 24, 202427 min

You should know these 5 stages of the podcast content lifecycle.

Get Noticed! Send a text. Join us on the Deep Dive podcast featuring a dynamic conversation between AI avatars Barbie and Bob, who reveal a comprehensive five-stage strategy for integrating podcasts into your content creation journey. Discover the essential stages: create, publish, promote, monitor, and analyze. Learn how each guest appearance can become a powerful stepping stone in your podcasting journey, the secrets behind data-driven improvements, and the digital content flywheel that expone...

Oct 23, 202411 min

Mastering Quiz Funnels: Boost Conversions with ScoreApp

Get Noticed! Send a text. Are you struggling to convert website visitors into leads? Discover how quizzes can revolutionise your marketing strategy with Maxwell Nee, Chief Revenue Officer of ScoreApp . In this episode, Maxwell reveals how quiz funnels can boost conversion rates from 10-15% to an impressive 20-40%. Learn the secrets of crafting engaging quizzes that serve rather than sell, and how to integrate them seamlessly into your marketing workflow. Maxwell shares invaluable insights on dis...

Oct 17, 202436 min

Automating Success with JotForm

Get Noticed! Send a text. Are you struggling to automate your business processes effectively? Discover how Aytekin Tank , founder of JotForm , built a 25-million-customer empire through automation and strategic thinking. In this episode, Aytekin reveals his four key principles for successful automation, including the importance of clarifying priorities and embracing 'lazy' thinking to find efficient solutions. Learn why reducing free features can sometimes hinder growth, and how the '50-50 rule'...

Oct 10, 202442 min

Over 25 million people use the automation products that this man has created.

Get Noticed! Send a text. This is a trailer for the full show which drops on Thursday. Founder and CEO of Jotform, Aytekin Tank, joined me on the mic from Ankara, Turkey. Listen to his approach to Balancing Product and Growth: The 50-50 Rule Scaling a Global Brand: Jotform's Success Story and how they overcame google. "Automation does not save you time." "I decided, okay, I'm gonna automate and delegate everything." "I started teaching the same principles to our employees." Support the show Subs...

Oct 08, 202447 sec

From Underdog to Impact: How FT Chronic Pain Solicitors Is Disrupting Personal Injury Law

Get Noticed! Send a text. Are you an entrepreneur struggling to get noticed in a crowded market? Paul Turner , co-founder of FT Chronic Pain Solicitors , shares his journey of launching a niche law firm specialising in workplace injury compensation. Discover how Paul transformed a £20,000 offer into a life-changing £2.4 million settlement for one client. Learn why authenticity and deep client engagement are crucial for success, even in a saturated industry. Paul reveals the power of networking, ...

Oct 03, 202434 min

To Blur or Not to Blur? That is the podcast guest question.

Get Noticed! Send a text. Should You Blur Your Background in Podcasts? In this episode of The Unnoticed Entrepreneur, host Jim James explores the critical decision of whether to blur your background during podcast video recordings. As he delves into the effectiveness of blurred versus clear backgrounds, Jim discusses psychological concepts like cognitive schemas and contextual cues that influence audience perception. He shares practical tips for creating the ideal backdrop, whether it's through ...

Oct 01, 202413 min

Mastering Podcast Guesting: Your Key to Entrepreneurial Success with Shaahin Cheyene

Get Noticed! Send a text. Are you an entrepreneur struggling to get your message heard? Discover why podcast guesting could be your secret weapon. Shaahin Cheyene , CEO of PodcastCola, reveals how storytelling through podcasts can outperform traditional advertising in the age of dwindling attention spans. Learn why shotgun pitching doesn't work and how PodcastCola's niche-specific approach ensures you reach the right audience. Shaahin shares insights on the importance of video in podcasting, the...

Sep 19, 202427 min

How Podcast Guesting Improves Your Google Ranking.

Get Noticed! Send a text. This podcast was created using an article which I wrote about the power of podcasts for SEO, which was turned into a conversation by the Google Notebook LM. Hear Bob and Barbie discuss the finer points of podcast guesting, and how it affects your SEO score. Descript is what I use to edit the show. All-in-one audio & video editing, as easy as a doc. AWeber - free email marketing Grow, sell, and engage with your audience—simple email marketing in one place. Free trial...

Sep 17, 202410 min

From Air Force to Millions: How Eronica Dew Conquered Government Contracting as a Black Woman Entrepreneur

Get Noticed! Send a text. Are you struggling to win lucrative government contracts or break into male-dominated industries? Meet Eronica Dew , a black woman entrepreneur who built a multi-million dollar contracting business from scratch. In this episode, Eronica shares her journey from Air Force veteran to successful business owner, offering invaluable insights on overcoming cash flow challenges, building a brand, and winning federal contracts. Learn her methodical approach to creating winning p...

Sep 12, 202433 min

Decoding E-commerce: The Confidence Index Revolutionising Agency Strategies

Get Noticed! Send a text. Are you struggling to navigate the ever-changing e-commerce landscape? Raul Galera , growth manager at Referral Candy , introduces a groundbreaking solution: the E-commerce Agency Confidence Index. This comprehensive global report offers invaluable insights into industry trends, marketing budgets, and agency-client relationships. Discover why e-commerce apps are proving resilient, how agencies are adapting their pricing strategies, and the shift towards long-term market...

Sep 05, 202433 min

Triple Your B2B Growth in Under a Year: Insider Secrets from the CEO of Do Good Work

Get Noticed! Send a text. Unlock the Secret to Growing Your B2B Business Without Increasing Overhead Struggling to grow your B2B service business? Raul Hernandez , CEO of Do Good Work , reveals the framework he's used to help clients like Aaron Parkinson triple their growth in under a year - without adding more overhead. Raul shares his holistic 3-part approach to optimising operations, marketing & sales, and product - uncovering hidden opportunities to boost profitability, streamline workfl...

Sep 03, 202434 min

From Unnoticed to Unmissable: The Entrepreneur's Guide to Becoming an Industry Leader

Get Noticed! Send a text. Are you struggling to stand out as an entrepreneur? In this insightful episode, Jim James sits down with Katie Zeppieri , Founder and Chief Brand Strategist of MicDrop, a leading PR and marketing agency. They delve into the challenges of becoming a "category creator" - someone who builds solutions for problems people didn't even know existed. Katie shares proven strategies for positioning your brand as an industry thought leader, getting featured on prominent stages, an...

Sep 02, 202430 min

Tuning Your Leadership: How Music Can Transform Your Mindset and Unlock Success

Get Noticed! Send a text. Are you an entrepreneur struggling with self-defeating patterns or feeling trapped in your own success? Susan Drumm , bestselling author and leadership consultant, reveals how music can be a powerful tool for disrupting negative mindsets and creating positive change. In this episode, she explains the concept of "The Leader's Playlist" and how it can help entrepreneurs recognise and overcome limiting beliefs. Through fascinating case studies, Drumm demonstrates how caref...

Aug 29, 202430 min

Brands are cancelling all marketing activity except this....with Vimmi Co-CEO

Get Noticed! Send a text. The "TikTokification" of retail - live streaming from mobile devices direct to consumers. Product videos distributed across social media, with purchases taking place on site or in e-stores like Shopify. Is off line retail dead? Eitan Koter , Co-CEO of Vimmi , explains are driving 50%+ conversion rates on live shopping events. 20% Discount Offer: Unnoticed20 at checkout. https://vimmi.net/ Recommended Reading: "Marketing for Supervillains" by Jesse James Real Talk About ...

Aug 22, 202434 min

Avatar introduces course for entrepreneurs to become podcast guest of influence.

Get Noticed! Send a text. The Podcast Guest Blueprint is a course created by Jim James to teach people how to build their influence using podcasts. The course covers 8 modules from establishing a brand portfolio, creating a lead magnet, finding podcast shows, pitching hosts, and conducting interviews and more. The course is designed to be easily accessible and includes an AI-powered bot to provide quick answers and navigation. The goal of the course is to help guests make the most of podcast opp...

Aug 20, 202415 min

Galloping app indexes and searches your podcasts right out of the stable.

Get Noticed! Send a text. Horsy is a new app that allows users to find and access information from podcasts. It solves the problem of missing valuable insights and information from podcasts that users don't have time to listen to. The app indexes podcast episodes and provides direct answers and quotes from guests. Users can search for specific topics or keywords and discover key concepts discussed in the episodes. Horsy enables users to access content from the entire catalog of shows. It is a po...

Aug 15, 202411 min

Mastering the Art of Networking: Expert Strategies for Post-Pandemic Success

Get Noticed! Send a text. In this episode, networking expert Michael A. Forman reveals how to master the art of building relationships in a post-pandemic world. Learn why many have forgotten crucial networking skills and how to stand out from the crowd. Forman shares invaluable insights on working a room, from making a strong first impression to following up effectively. Discover the importance of handwritten thank-you notes, tailoring your approach to different cultures, and the 'FORM' techniqu...

Aug 13, 202429 min
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