In this episode, I’m talking about a topic that comes up often in my students-only Facebook group: feeling like all the good keywords in your niche are taken, meaning they have already been written about by highly authoritative websites and are now super difficult. So you have no idea what you could possibly write about on your site and actually rank. You might be quick to blame it on the niche you chose, but 99% of the time, your niche is not the problem. The problem is the way you’re thinking ...
Sep 12, 2022•27 min•Ep. 88
Curious to know what it’s like to create a supplement line in your biz? Ayla Barmmer, founder of FullWell, knows a thing or two about that. Ayla created a high-quality prenatal supplement line from scratch, and she sat down with me to chat about her experience. In this episode, Ayla shares: What the big picture process is like for creating your own supplement Pros and cons of creating a product from the ground up versus white labeling Why she believes more RD's should be entering the supplement ...
Sep 05, 2022•1 hr 4 min•Ep. 87
This week on the podcast, I'm doing something totally new: I'm auditing a dietitian's website live on the podcast! In this episode, I’m sharing what this dietitian is doing well right now and what they can improve on in order to get more traffic from Google searches. And as a bonus, I’m recording the whole thing on video so you can see exactly what I'm talking about as I analyze this website. Register to access the free video recording and watch me do an in-depth audit while providing valuable a...
Aug 29, 2022•1 hr 2 min•Ep. 86
This episode covers an important topic that doesn’t come up often in entrepreneurial circles: taking parental leave while self-employed. I sat down with Leanne Ray, freelance dietitian and new mom, to talk about how to make space for parental leave in your business so you can take time off without everything falling apart. We share tips about how to start planning for your leave, creative ways to self-fund your leave, and how to keep your business alive without you for a few months. Plus, we dis...
Aug 22, 2022•59 min•Ep. 85
Blogging can be a great way to earn money and grow your business online. But it’s no walk-in-the-park or get-rich-quick scheme. Blogging is hard work and a long-term game, and success isn’t guaranteed. In fact, one out of every three bloggers never make a dime from their websites. In this episode, I’m talking about seven reasons why so many bloggers never make ANY money online. Plus, I give you suggestions for what to do instead so that you can be part of the majority making at least a part-time...
Aug 15, 2022•32 min•Ep. 84
This week on the podcast I’m sitting down with one of my first podcast guests, Katie Dodd, to talk about her journey from full-time employee to now full-time entrepreneur. In this episode, Katie shares: How she made the difficult decision to leave her six-figure job to pursue entrepreneurship full-time How she’s making MORE money now as an entrepreneur than she did in her full-time job What it felt like to watch her website traffic grow by 100x in less than a year Her biggest pieces of advice fo...
Aug 08, 2022•1 hr 14 min•Ep. 83
If you’re considering rebranding your website but you’re not sure where to start or how to navigate the process, this one’s for you. Rebranding can be a wise choice for some businesses, but it’s no easy feat. A website rebrand often involves a considerable amount of work and requires highly-specialized technical knowledge. In this episode, I walk you through the step by step process to ensure a successful rebrand for your business. Plus, I share a brand new offer at the end. Grab a cup of coffee...
Jul 25, 2022•29 min•Ep. 82
This week on the podcast I'm chatting with Laura Jean, an Australian dietitian on a mission to help health professionals build values-based businesses. Laura's here today to share with us: How to discover what your values are. How to tell if you're currently operating in alignment with those values. What to do if you're not in alignment. How to start infusing your values more directly into your business. By grounding your business or career in your values, you're more likely to feel satisfied an...
Jul 11, 2022•1 hr 6 min•Ep. 81
If the point of SEO is to improve your rankings on Google, but you’re already ranking in the #1 spot when people Google your biz…then why bother with SEO? I mean, is it even necessary? In this episode, I answer this burning question and explain why ranking #1 for your name or your brand name is actually not really helping you. Plus, I talk about the paradigm shifts that you have to make in order to start gaining an audience online AND how to know what type of content to create to grow your audie...
Jun 27, 2022•37 min•Ep. 80
Ever wonder how people find your website via Google? What are people typing into the search bar to find your website? What specific words or phrases are directing people to YOUR website amongst the billions of others on the worldwide web? In this mini episode, I’m explaining how to figure out what your website is ranking for right now, or what your website shows up for in the Google search results. Plus, I’ll talk about the next step: implementing a strategy to direct your ideal clients to your ...
Jun 13, 2022•18 min•Ep. 79
Are you wasting precious time doing things for your online business that could be done for you? Listen up, online business owners and bloggers: it's time to stop doing things manually and start automating (if you want to save time and make your life easier, that is). In this episode, I'm sharing 10 automations you can set up that will save you serious time and effort so you can focus on the more important stuff - running and growing your online business. Looking for more tips and a community of ...
May 30, 2022•32 min•Ep. 78
Are YOU the bottleneck in your own business? Does writing blog posts always get pushed to the bottom of your to-do list? Do you feel like someone else could create content much more efficiently for you? Or do you ever wonder whether there are some tricks or processes you could use to speed up your writing flow? In this episode, I'm sharing 5 ways you can outsource or speed up your writing process so that you can publish more content and grow your audience as quickly as possible. Looking for more...
May 30, 2022•28 min•Ep. 77
Do you ever wonder how some people seem to have so many cool opportunities fall into their lap? Have a feeling that networking might have something to do with it, but you’re not quite sure what it really means to “network”? Today I’m chatting with dietitian Su-Nui Escobar about the power of networking for creating new opportunities for yourself. Su-Nui shares her definition of what networking is and how it can be a very casual and easy thing to lean into. We discuss how embracing your uniqueness...
Apr 25, 2022•45 min•Ep. 76
If you’ve ever had a business idea, but are a little apprehensive about dipping your toes into a new space or being a leader in your niche, then this episode is a must-listen for you. I’m chatting with Rosie Mensah, dietitian, community builder, and food activist. Rosie is the founder of an online course called CEDAR, which stands for Culture, Equity, Diversity, and Race. It’s an action-oriented course specifically designed for nutrition professionals to learn how to weave anti-oppression, anti-...
Apr 04, 2022•51 min•Ep. 75
Have you ever thought about selling your blog or online business? Or maybe you’ve even considered BUYING a digital asset from someone else, but you’re kind of uncertain about how it all works. Well this week on the podcast, I’m chatting with Greg Elfrink, head of marketing at Empire Flippers - an online marketplace where people can buy and sell their websites. Greg has TONS of helpful information to share, including: Why you might want to sell (or buy) a website. How to know how much your websit...
Mar 14, 2022•57 min•Ep. 74
What's next in the world of digital marketing? As we move into 2022, there are a number of trends you'll want to watch. In this episode, we will discuss six digital marketing trends that will help you stay ahead of the curve so you can continue to generate results for your online business. So, what are they? Let's find out! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconvention...
Feb 14, 2022•1 hr 9 min•Ep. 73
In this episode, I break down how 2021 went for The Unconventional RD brand. My biggest wins, my biggest flops, and what's ahead for 2022! You'll learn how much I earned this year (including profit margins), whether or not reducing my offerings down to one core course was worth it, and what I'm excited about trying in 2022. Tune in and hopefully take away some lessons you can apply in your own business too.
Jan 10, 2022•35 min•Ep. 72
This week, we’re stepping out of the dietetics bubble and chatting with Kate Ahl, founder of Simple Pin Media. Kate is the best of the best when it comes to Pinterest marketing. In this episode, we talk about the latest and greatest happenings with Pinterest and get her takes on where business owners should focus in 2022. If you hang out a lot in online business or blogging spaces, you’ve probably heard all the hullabaloo about how Pinterest has been changing and not driving traffic to websites ...
Dec 20, 2021•59 min•Ep. 71
Cory Ruth (aka The Women’s Dietitian) grew her audience through Instagram, but once she was about to have her first child, she realized that she needed to diversify her income streams away from just 1:1 work. So she dove into the world of online courses and created a course to help women with PCOS get pregnant. The first launch gave her a taste of what was possible when you leverage your time with scalable online offerings and she never looked back. Cory's story is so incredibly inspiring - espe...
Nov 08, 2021•55 min•Ep. 70
Whether you’re a student, intern, or professional, learning how to stand out and sell yourself can be the difference between getting lost amongst the crowd and scoring the opportunities you really want. Today I’m speaking with Jenny Westerkamp, dietitian for the Chicago Bulls and founder of All Access Dietetics - a company that offers internship application coaching, rd exam prep, and career development resources for students, interns, and RDs. Jenny actually started this company when she was st...
Oct 18, 2021•55 min•Ep. 69
Today I had the pleasure of speaking with dietitian and cookbook writing coach, Maggie Green, all about how food and nutrition experts can actually get paid to write cookbooks. That's right. You don't have to spend any of your own money to get published if you know what you're doing. During this episode, Maggie and I walk you through the entire traditional publishing process from finding an agent, writing a proposal, getting paid an advance, creating and editing the cookbook and promoting it to ...
Sep 20, 2021•1 hr 2 min•Ep. 68
No matter what year it is, people always ask, "What's better for growing my audience? Blogging or social media?" And it's a good question given the MYRIAD of options we have out there for content creation! In this episode, I'll walk you through the pros and cons of both blogging and social media... But even more importantly, I'll give you some questions to ask yourself to figure out the best platform for YOUR unique business. (Cause that's what matters, right??) Enjoy! Looking for more tips and ...
Aug 16, 2021•35 min•Ep. 67
If you’ve ever wondered how to get started in the world of online group programs and leveraged income streams, THIS is the episode for you. Today I’m talking with dietitian Stephanie Clairmont, founder of The Leveraged Practice. In this episode, you'll learn: The biggest benefits of adding a virtual program to your business Special considerations for running a group program specifically in the health space Exactly how to get started so you can avoid many of the most common pitfalls new program c...
Aug 09, 2021•58 min•Ep. 66
Gah, I FINALLY launched my evergreen sales funnel to the world and it feels freaking fabulous!! In the 1st week of it being open to my current audience, I was able to earn $84k in revenue.... like WHAT?? Definitely my best launch EVER. So what do I think made THIS launch so successful?? And what, exactly, did the stats look like? How many people watched my masterclass? What % bought? How did I market to my audience? And what's next now that the funnel is open? In this episode, I'm walking you th...
Jul 26, 2021•35 min•Ep. 65
If you’ve ever heard people say that dietitians are under-respected and under-paid or that you should never enter dietetics if you want to earn good money, this episode is for you! Today I’m talking with dietitian and money-mindset expert Christine Dyan Thomson. In this episode, you'll learn: What "money mindset" really means... Examples of ways that dietitians struggle with money mindset Where these blocks come from and how to work through them How to tell if your money mindset is improving 3 K...
Jul 21, 2021•1 hr 5 min•Ep. 64
In this episode I'm discussing: The #1 reason why people say they don’t have a blog. The ACTUAL reasons why they don’t have a blog. 3 ways you can start blogging WITHOUT it taking over your life. Join us for a FOLLOW UP conversation inside my FB group right here: https://www.facebook.com/groups/TheUnconventionalRD/ Find the show notes for this episode at: www.theunconventionalrd.com/episode063 Need help setting up your website? Join our FREE "How to Start a Website" tutorial....
Jul 09, 2021•21 min•Ep. 63
When it comes to growing an audience online, most people's brains instantly go to social media... But guess what? That is NOT the only (or even the best) way to gain a following! You CAN grow a ginormous audience... ... WITHOUT showing up on video or stories or reels every day. ... WITHOUT coming up with endless piles of witty, engaging, content day in and day out. ... WITHOUT bouncing around pointing at words that pop up on your screen or dancing. (And no shame, if you love that stuff, I just k...
Jun 24, 2021•22 min•Ep. 62
I'm BACK from a mini podcasting hiatus! Hooray! Find out where I've been the last 2 months, then dive into a discussion about: The 3 types of blogging business models that wellness professionals can use. Why it is ESSENTIAL to know which model you fit into BEFORE you create any content. How BLOGGING can be used to mega-expand your audience (and revenue) for each business model. I know you'll love this one! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Fac...
Jun 21, 2021•31 min•Ep. 61
Since I'm currently recovering from surgery to repair 2 broken fingers, this week I'm sharing an excerpt from my Make Money Blogging course! In this episode, I'm sharing a few quick, actionable tips for maximizing your ad revenue on your website. From the way you format your content and website, to the types (and locations) of ads you choose to place on your site, take a listen to see if you're following current best practices! Looking for more tips and a community of like-minded peers? Join The...
Apr 19, 2021•32 min•Ep. 60
As you probably know, I've been HARD at work recently, setting up the bones of my new evergreen sales funnel. In this episode, I'm sharing: Exactly what my funnel looks like behind the scenes. What tools I'm using to make it happen. How much money it cost to set up this funnel. How I hope going evergreen will transform my business (and income). Advice for people interested in creating their own sales funnels. Looking for more tips and a community of like-minded peers? Join The Unconventional RD ...
Apr 05, 2021•34 min•Ep. 59
