If you’ve been listening to this show for a while, you already know how much of a fangirl I am for the online marketplace RD2RD. It’s basically a website where dietitians can sell their handouts, presentations, and tools to each other without having to handle all the annoying tech stuff! It’s just such a wonderful and innovative idea, and SO beneficial to our profession, that I get excited every time I talk about it. And TODAY, I’m lucky enough to be chatting with the founder of RD2RD, Megan Boi...
Mar 29, 2021•1 hr 2 min•Ep. 58
If you’ve ever wondered how dietitians get featured on news shows, on the radio, in magazines, or quoted on websites, THIS is the episode for you. Today I’m talking with dietitian and media expert Bonnie Taub-Dix. In this episode, you'll learn: How traditional media differs from “social media” Ways dietitians can be featured in traditional media How to turn media features into business opportunities Whether you need any special experience to start working with the media How to stand out amongst ...
Mar 15, 2021•57 min•Ep. 57
Today we're talking about the latest digital marketing news :) Stay abreast of trends and updates, hear my thoughts on current events, and get actionable tips and insights for your business. In today's episode, we cover: Changes in how Core Web Vitals are measured (and why you should care) New types of video now included in Google Short Videos 40% reduction in featured snippets since Feb 19th Improved Google Web Stories metrics in Google Search Console How the passage-based ranking roll out impa...
Mar 08, 2021•39 min•Ep. 56
This week I’m chatting with Jenna Gorham - dietitian and founder of a new platform, The RD Link, that connects dietitians with brands. So if you’ve ever thought about working with brands, this is the episode for you! In today's episode, you'll learn: How Jenna came up with the idea for The RD Link How she actually built the platform How dietitians and brands can connect with each other Ideas for utilizing brand work in your business How to stand out when reaching out Looking for more tips and a ...
Feb 22, 2021•37 min•Ep. 55
I've been HARD at work behind the scenes preparing for the launch of my evergreen sales funnel. And as a part of that process, I made some MAJOR changes/upgrades to my sales page. I mean, my previous sales page is what I would describe as "fine"... but this new one is simply fabulous. And it wasn't super intuitive for me to understand WHAT I needed to change to take my page from kinda ho-hum to hella good. So in this episode, I'm walking you through 10 tweaks that will instantly improve your sal...
Feb 16, 2021•36 min•Ep. 54
Have you ever tried to write copy for your social media, sales pages, or whatever, and felt like what comes out of your fingertips is kind of bland, dry, and just not very compelling?? Well, today I am talking with the one and only Tamara Melton, also known on Instagram as The Storytelling Dietitian. She’s here to help us understand how telling STORIES in our business can boost our connection with our audience, hold people’s interest more effectively, and ultimately increase conversions as well....
Feb 08, 2021•56 min•Ep. 53
This is a podcast first! In this episode, I’m speaking with a real life attorney, Sam Vander Wielen :) Sam is here today to walk us through exactly what we need to do as online business owners to stay legally protected. In this episode you'll learn: How to choose the right entity structure for your business. What to do to stay legally protected from day one. The benefits of being taxed as an s-corp. What else you need to do to get your ducks in a row. The legal policies you need on your website....
Jan 25, 2021•1 hr 2 min•Ep. 52
Have you ever wondered what it takes to become a CEU provider for dietitians? (You probably have because this question comes up A LOT in The Unconventional RD Facebook group!) In the episode, I'll walk you through: The benefits of becoming a CEU provider. The different types of activities you can get approved. How live events differ from self-study events. Exactly what you need to do to complete the CEU application process for each type. Plus behind the scenes insights and tips from my own exper...
Jan 18, 2021•45 min•Ep. 51
This week’s episode is a REALLY good one. I’m chatting with dietitian Susannah Juteau about using virtual summits to grow your brand and email list. Susannah runs a private practice and by hosting and running her own online summits, she was able to network with dozens of other wellness professionals, establish herself as a leader in her niche, AND add thousands of people to her email list/grow her clientele. And the best part is - you can do ALL of this too, even if you are starting from absolut...
Jan 11, 2021•52 min•Ep. 50
Is email marketing on your "to do" list for 2021?? If so, then this episode will be right up your alley. I’m giving you ideas for easily dipping your toes into email marketing. We’re NOT talking about fancy list segmentation, targeted email sequences, or sales funnels here. We’re simply talking about BROADCAST emails - emails that regularly go out to everyone on your list. So if you haven’t sent any emails to your list yet, I hope this is the motivation you need to stop over complicating everyth...
Jan 04, 2021•30 min•Ep. 49
Okay, I am REALLY excited for this episode. I got to interview Kamal Patel, one of the founders of Examine.com - a super awesome website that reviews research on nutrition supplements and organizes all the evidence into easy to read summaries and tables. Tons of dietitians and healthcare professionals reference their site all the time, they get over a million visits to their website every month, and I just have to pinch myself that I had the opportunity to do this interview for the podcast. In t...
Dec 14, 2020•1 hr 5 min•Ep. 48
With 2020 coming to a close, it's time to set our sights on the upcoming year. In this episode, I'm sharing 7 digital marketing trends to watch in 2021. After listening, you'll be WAY ahead of the curve and won't get caught off guard by the changing online landscape. Cheers to a happy and prosperous new year! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the show notes for this episode at: www.theunconventionalrd.com/e...
Dec 07, 2020•58 min•Ep. 47
Have you ever wondered what it's like to work in the nonprofit world? Have you considered STARTING your own nonprofit some day? In the episode, I chat with dietitians Ashley Carter and Jasmine Westbrooks about their experience launching the nonprofit EatWell Exchange. In this episode, you'll learn: How Jasmine and Ashley came up with their nonprofit idea How a nonprofit differs from a for-profit business The specific steps to found a nonprofit Creative ways to raise money for your cause How to p...
Nov 23, 2020•53 min•Ep. 46
Do you have an email list, but feel frustrated with slow growth? Well, in this episode you'll learn about 10 simple email opt-in offers you can use to kickstart your list growth ASAP. These are tried and tested strategies being used in the internet marketing world right now. After you listen, pick ONE of these exciting methods and implement it in the next 2 weeks. You'll be so happy you did! Want to learn more about using email to grow your business? Check out my email marketing course ! Looking...
Nov 16, 2020•45 min•Ep. 45
Alright folks, we're trying something new today! Today we're talking about the latest digital marketing news :) Stay abreast of trends and updates, hear my thoughts on current events, and get actionable tips and insights for your business. In today's episode, we cover: The latest announcements from Google Search What's going on with Google indexing bugs New opportunities for Web Stories New SEO analytics in Google Podcast Manager The release of Google Analytics 4 Experimenting with Microsoft Cla...
Nov 02, 2020•1 hr 1 min•Ep. 43
ARE YOU READY TO BE SERIOUSLY INSPIRED??? Good, because in this episode, dietitian Melissa Groves-Azzaro shows us exactly how she generated more than $60,000 in sales during her latest course launch. You'll learn: How Melissa became interested in online courses. The exact steps she took to create and launch her course. The tech and time investment involved. Where the majority of Melissa's sales come from. How she launched the course multiple times, improving after each launch. How to know if/whe...
Oct 26, 2020•1 hr 4 min•Ep. 42
If you're brainstorming Black Friday or Cyber Monday sale ideas for your business, then this is the episode for you! We review 16 highly effective Black Friday sales tactics that you can use to excite your audience and generate more sales. Even if you don't have a product of your own yet, there are ideas for you in this podcast as well!! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the show notes for this episode at: ...
Oct 19, 2020•49 min•Ep. 41
Do you get anxious when posting online? Are you uncertain about “saying the right thing” and potential backlash or criticism you may receive? Does this anxiety hold you back from getting visible online and growing a meaningful following? In today’s episode, I’m chatting with dietitian Alissa Rumsey, weight inclusive dietitian and coach to future RD entrepreneurs (and all-around badass). Alissa has been working in the online space for quite some time and she is someone I look up to as a role mode...
Oct 12, 2020•46 min•Ep. 40
But in today’s episode, I’m chatting with dietitian Jen Hernandez, about the SLOW build to entrepreneurship. Jen shares the story of: How she gradually grew her side income streams before leaving her full-time job. Why she chose this path to entrepreneurship. What her most successful income streams are and why. How she knew when the time was right to leave her job. I hope this conversation can help normalize the gradual road to starting a business! Looking for more tips and a community of like-m...
Oct 05, 2020•1 hr 6 min•Ep. 39
Has fear of failure held you back from launching? What if I told you there was a way to VALIDATE your idea before you sink time or money into it, so you can almost guarantee success straight out the gate? In this episode, I share my tips for foolproof product creation, including: How to brainstorm a product that actually solves a problem. How to get into your customer's heads so you can create something that really resonates with them. 3 ways to validate your idea (and earn real $$$) BEFORE you ...
Sep 28, 2020•1 hr 7 min•Ep. 38
What would happen if you couldn't work for a few weeks or even months? In a traditional career (where you trade your time for money), you'd be in a tight spot. If you're not physically present at your job, you're not earning money. However, if you can diversify your income streams to include passive income sources, you'll create financial security and flexibility in your life. In this episode, I share 7 ways you can start to diversify your income, plus some inspiring stories and examples from my...
Sep 21, 2020•42 min•Ep. 37
Interested in leaving your job to food blog full time? Well, you're in luck, cause this week on the podcast I'm interviewing Andy Mathis, dietitian turned food blogger. We chat about how Andy got started blogging and how she grew her traffic so she was able to leave her job after just 1 year of blogging! You’ll get an inside look into the multiple websites Andy runs, her various income streams, and where she sees her life and business going long term. I hope you find this episode as fun and insp...
Sep 14, 2020•46 min•Ep. 36
Today I’m here to talk about why you (yes, you) NEED an email list. We’ll cover what email lists are, how they work, and why they are such an effective marketing channel. You’ll walk away from this episode w. total clarity on why building an email list is SUPER important and how it can make a huge impact in your online business. Interested in signing up for the RD Entrepreneur Symposium? Click here to get on the waitlist . Note: This is my affiliate link. If you make a purchase through this link...
Aug 31, 2020•39 min•Ep. 35
Have you ever felt stuck in your career? Like maybe you’re on a career path that doesn’t truly satisfy you? Are you pretty sure there’s something else out there that would be a better fit, but you’re not quite sure how to find it? Or maybe you’re a student, about to START your career, but you have no idea what steps to take to find the career of your dreams... Today on the podcast, dietitian career coach Allison Riederer is here to share with us: Why so many dietitians have trouble finding work ...
Aug 24, 2020•54 min•Ep. 34
If you're an entrepreneur, there's likely been a moment where you felt completely overwhelmed by all the moving parts of your business. Setting up systems and automating your tasks can free up time and mental energy to focus on the areas of your business where you can have the biggest impact. Today on the podcast, systems expert Ashley Stewart, is here to share with us: What systems are How they can help your business run more smoothly How to get systems set up When to start creating systems How...
Aug 17, 2020•53 min•Ep. 33
STOP wasting time, staring at a blank computer screen with no idea what to write. Come up with a content creation plan instead! In this episode, I walk you through SIX ways to generate 30+ content ideas in just 30 minutes. Then take those ideas, refine them, and plug them right into your content calendar. No more wracking your brain, feeling unsure about what to publish. Be confident that you're creating content that will connect with your people and serve a purpose in your business. Looking for...
Aug 10, 2020•47 min•Ep. 32
If you feel like you're creating content but no one is really paying attention, this is the episode for you. I share my top 5 tips for attracting raving fans, including: Why my food blog never quite connected with people. Behind the scenes look at the types of messages you'll receive from people when you've hit your sweet spot. Five actionable things to focus on to grow your audience of true fans. Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Com...
Aug 03, 2020•39 min•Ep. 31
Today, we're talking about something, a little controversial in the nutrition field: direct sales (also known as multilevel marketing or MLM). Mandy Enright, dietitian, fitness instructor, corporate wellness professional, and direct sales proponent is here to share: The pros and cons of multilevel marketing How this business model is structured Ethical considerations for dietitians Red flags to look out for and more! Looking for more tips and a community of like-minded peers? Join The Unconventi...
Jul 27, 2020•55 min•Ep. 30
Can you believe it's been just over 6 months since I launched this podcast?? So for today's episode, I thought I'd reflect on my 1st 6 months of podcasting & let you guys know how it's been going. We'll cover: What's worked What hasn't really worked The benefits I've seen from podcasting Where I see this podcast heading in the future Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the show notes for this episode at: ...
Jul 20, 2020•47 min•Ep. 29
After you click "publish" on your blog post, you're not done yet! There's SO much you can do after publishing to help boost the visibility of your post. In this episode, I share 8 things you can do after every blog post to get the most out of your work. Plus one bonus technique to grow your email list! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the show notes for this episode at: www.theunconventionalrd.com/episode0...
Jul 13, 2020•57 min•Ep. 28
