Welcome back to the Traffic & Conversions Show! Have you ever spent months and weeks on end getting ready to launch your offer, only to get zero response? It’s discouraging and so disheartening. In today’s episode, I’m sharing how to distinguish whether it’s your offer or your marketing strategies that are causing your potential customers to get cold feet and leaving you frustrated and confused. If this episode gave you any takeaways or inspired you to take action, I would love you to take a...
Jun 13, 2022•12 min
Joining me today is Larissa Banting! After a career as a professional dancer, Larissa Banting turned her creativity to marketing and public relations. One of only a handful of professionals to be Accredited by the Canadian Public Relations Society, her past clients include The City of St. Albert, Bombay Sapphire Gin, the Northern Alberta International Children's Festival, Nelvana, CBC and CTV networks. Since opening her boutique publicity agency, El Bee PR, Larissa and team have helped create a ...
Jun 08, 2022•46 min
Welcome back to the Traffic & Conversions Show! Do you ever feel that in order to grow a 6 figure business or have a 6 figure launch, you need to have a huge audience and a four or five figure ad budget?? The goal of hitting that 6 figure mark can be especially daunting for biz owners who are smaller or just starting out. However, even with a small marketing budget, it IS possible for any business owner to get to 6 figures (and beyond) and I’m sharing EXACTLY how to do that in today’s episod...
Jun 06, 2022•13 min
Joining me today is Nikki Nash who is a podcast host, Hay House author, and creator of Market Your Genius, a training and development brand on a mission to equip entrepreneurs with the tools and resources they need to share and profit from their message. Today is all about how to get more clients! Let’s talk about… The biggest mistakes most people make when trying to get clients. What steps entrepreneurs should take before they try to get more clients and a few things you can do to stand out so ...
Jun 01, 2022•45 min
Welcome back to the Traffic & Conversions Show! Do you ever feel like creating fresh, exciting content is a constant struggle that you’ll never win? In today’s episode, I’m sharing my top 9 tips for getting yourself off the content hamster wheel while keeping you and your business top of mind. If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @th...
May 30, 2022•16 min
Joining me today is Seth Erickson who uses storytelling as a way of helping businesses, specifically startups. Stats say 90% of start-up’s fail. Seth’s vision is to reduce that disheartening number by at least 10%. He recognizes many startups excel at building their tech and ideas but fall short when communicating their value to the world. Seth teaches these budding business owners one of the most effective communication methods. An art form that has been a part of humanity for as long as… well…...
May 25, 2022•35 min
Welcome back to the Traffic & Conversions Show! In today’s episode, I’m sharing the top 4 ways to know when it’s a good time to start those ad campaigns, including how to know when you’re mentally and financially ready to invest. And if you are already running ads and getting lackluster results, you’ll want to listen to ensure you have these 4 things in place before you give up! If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of th...
May 23, 2022•30 min
Joining me today is Paul Ace. Paul is the CEO of Amplify C-Com. They help 7 figure high ticket course creators break through their glass ceiling to generate an extra six/seven figures plus in new revenue, using conversational commerce by using a trifecta of psychology, technology, and data-ology to help rapidly scale company profits. Today is all about Conversational Commerce (AKA C-Com) and we’re gonna learn what EXACTLY that is and why it’s so important for your business! We talk about... What...
May 18, 2022•35 min
Have you ever thought about taking the leap and hiring an ads manager, but don’t know if you’re ready or your business is ready?? I’m here to help you! Today is all about when you SHOULD or SHOULDN’T hire an ads expert. Let’s talk about… 2 ways to tell when you’re ready to hire an agency 4 questions to ask yourself if you should be doing them yourself or if hiring an agency is right for you What to do when you decide you’re ready If you’re thinking of hiring an agency, I’d love to hear your visi...
May 16, 2022•17 min
Did you know the average Facebook ads conversion rate is 9.11%? This can mean a great return on investment if you’re able to keep your ad spend under control! This is the reason that Facebook is the most popular advertising platform because it's so powerful. So today is all about writing your best Facebook ad headlines so you can get the click and maximize your paid traffic. SHOW NOTES: https://themichellefernandez.com/podcast/136 FREE LIVE TRAINING : How To Get More Customers & Revenue In A...
May 11, 2022•9 min
A sad reality about having a podcast is we spend more time creating content than distributing that content. In today’s episode, I’ll explain why using Facebook Ads can be a gamechanger when it comes to targeting the right audience, getting you more listens and downloads. FREE LIVE TRAINING : How To Get More Customers & Revenue In A Predictable Way ( without throwing money away on ads!) Connect with me on Instagram Connect with me on Facebook Visit my website P.s. Utilizing an all-in-one tool...
May 09, 2022•12 min
Joining me today is Jen Gitomer. Jen is the Best-Selling Author of the book, Sales in a New York Minute. She is the host of the Breakthrough Babe Podcast and co-host of the show Sell or Die which she does with her husband, Jeffrey Gitomer. Jen is a master mindset coach and sales coach and she is here to help you put more profit in your pocket, so today is all about making MORE sales! I mean isn’t that what we’re all striving for?! Let’s talk about… Tips for resetting ourselves before a sale Th...
May 04, 2022•55 min
If you’re struggling with sales, your funnels could be the root of the problem. With that being said, the key part of cleaning a funnel is knowing what to look for. Check out today’s episode to learn a 3-step process that will help you identify the gaps in and clean your funnel, leading to higher conversions. FREE LIVE TRAINING : How To Get More Customers & Revenue In A Predictable Way ( without throwing money away on ads!) Connect with me on Instagram Connect with me on Facebook Visit my we...
May 02, 2022•6 min
If you’re a loyal listener of the show you know that I mostly talk about online businesses but did you know that I also run ads for brick and mortar businesses?! Although a lot of the strategies apply to local businesses, there are some adjustments that do need to be made and we’re going to dive into that in this episode! So today is all about running Facebook ads for your local business! Let’s talk about… Why Facebook is one of the best ways to get in front of your target audience 3 Facebook Ad...
Apr 27, 2022•26 min
Are you holding onto things that are holding you back from making that next step in your business? In today’s episode, I talk about some ways that will help you commit to letting go and looking forward. FREE LIVE TRAINING : How To Get More Customers & Revenue In A Predictable Way ( without throwing money away on ads!) Connect with me on Instagram Connect with me on Facebook Visit my website P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you t...
Apr 25, 2022•6 min
Do you ever get caught up listening to other people that don’t know what you are trying to achieve with paid traffic OR who are only focusing on one thing?? This makes you start to second guess yourself and doubt your abilities and you veer from the plan. So today is all about the REAL metric that should matter most in your ad campaigns Let’s talk about… Understanding the purpose of each campaign you’re running What metric or metrics to measure in video view campaigns, engagement campaigns, self...
Apr 20, 2022•8 min
When is the last time you cleaned out your digital life?? Now It may be less noticeable than other types of clutter, like piles of papers on your desk, but having a lot going on in your phone, laptop, and digital folders can really take away from your productivity. So Guess what? It's definitely time to declutter your digital life and I'm sharing 4 ways to do this! SHOW NOTES: https://themichellefernandez.com/podcast/129 FREE LIVE TRAINING : How To Get More Customers & Revenue In A Predictab...
Apr 18, 2022•8 min
This episode is all about how to build a unified content marketing plan with 5 essential components to create your content ecosystem working together in harmony and 5 steps to start building your content ecosystem today! SHOW NOTES: https://themichellefernandez.com/podcast/128 FREE LIVE TRAINING : How To Get More Customers & Revenue In A Predictable Way ( without throwing money away on ads!) Connect with me on Instagram Connect with me on Facebook Visit my website P.s. Utilizing an all-in-on...
Apr 13, 2022•20 min
Have you considered the importance of organizing your brand assets? Doing this could be a huge time saver! In today’s episode, I’ll let you know where to start and give you some must-haves to stay organized. FREE LIVE TRAINING : How To Get More Customers & Revenue In A Predictable Way ( without throwing money away on ads!) Connect with me on Instagram Connect with me on Facebook Visit my website P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping ...
Apr 11, 2022•7 min
Joining me today is Heather Farris who is a Pinterest strategist managing client accounts for nearly 5 years. She jokes that she’s used the platform so long she remembers when there wasn’t much to see and you actually found the end of the feed! Heather also facilitates a membership where she helps content creators, coaches & service providers with strategy to grow their traffic & sales. Her team is also serving upwards of 25 clients at any one time. Between ads and organic clients she sp...
Apr 06, 2022•34 min
This episode is all about the cycle of launching ads and we’re talking about the four stages in the product life cycle and how each stage informs the business where they should invest their money. SHOW NOTES: https://themichellefernandez.com/podcast/125 FREE LIVE TRAINING : How To Get More Customers & Revenue In A Predictable Way ( without throwing money away on ads!) Connect with me on Instagram Connect with me on Facebook Visit my website P.s. Utilizing an all-in-one tool like OptimaFunnel...
Apr 04, 2022•6 min
Joining me on this episode is Bryan Clayton, the CEO and co-founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day and doing 20m a year in sales. Today is all about how to grow your business from zero to 8 figures! Let’s talk about… How to stay focused on the things that matter when building your...
Mar 30, 2022•39 min
Do you feel like no matter how many tasks you check off your, to-do list, it never shrinks? In today’s episode, you’re going to find out my favorite strategies for boosting productivity and getting it all done while still having fun in your business. FREE LIVE TRAINING : How To Get More Customers & Revenue In A Predictable Way ( without throwing money away on ads!) Connect with me on Instagram Connect with me on Facebook Visit my website P.s. Utilizing an all-in-one tool like OptimaFunnels w...
Mar 28, 2022•16 min
This episode is all about what happens when a launch doesn't go as planned. I’m going to be sharing what you need to do, how to conquer the mindset of a failed launch, and how you need to move forward if this were to happen to you so that you don’t lose momentum and you don’t let it define you or stop you from moving forward! SHOW NOTES: https://themichellefernandez.com/podcast/122 FREE LIVE TRAINING : How To Get More Customers & Revenue In A Predictable Way ( without throwing money away on ...
Mar 23, 2022•16 min
Whether you need to retain a customer or pursue new clientele, knowing a customer’s worth is crucial for running your business. In today’s episode, I’ll tell you everything you need to know when it comes to doing your marketing math and know what all of your customers are worth. FREE LIVE TRAINING : How To Get More Customers & Revenue In A Predictable Way ( without throwing money away on ads!) Connect with me on Instagram Connect with me on Facebook Visit my website P.s. Utilizing an all-in-...
Mar 21, 2022•6 min
Joining me today is Nicki Krawczyk who is a copywriter with over 15 years of experience, writing for multi-billion dollar companies, solopreneurs, ad every size business in between! This episode is all about making genuine connections with your audience through effective copywriting! Let's talk about.. Why it is so important for business owners to learn copywriting A good writer vs a copywriter The difference between copy and content The biggest mistakes business owners make when writing copy SH...
Mar 16, 2022•43 min
Do you ever wonder what you should be measuring to see if the campaigns are successful? I think the biggest key to this is keeping it simple, so tune in to today’s episode to hear what to measure when it comes to your objectives. FREE LIVE TRAINING : How To Get More Customers & Revenue In A Predictable Way ( without throwing money away on ads!) Connect with me on Instagram Connect with me on Facebook Visit my website P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your s...
Mar 14, 2022•11 min
Have you ever felt so burnt out that you suddenly realize that you’re not lovin’ life?! OR this is not what you had in mind for your crazy cool life? Signs of burning out can slowly creep in and next thing you know, you’re cranky, tired and just not fun to be around… So today is all about burnout, slowing down and how to get your motivation back! Let’s talk about… What burnout can feel like and how it can affect you, your body, your mind and your relationships What you can do to avoid getting to...
Mar 09, 2022•21 min
Do you feel like you’re running your business blind? If you are, or don’t realize you are, find out some good indicators of this and take key things into account you can learn in today’s episode of The Traffic & Conversions Show. SHOW NOTES: https://themichellefernandez.com/podcast/117 FREE LIVE TRAINING : How To Get More Customers & Revenue In A Predictable Way ( without throwing money away on ads!) Connect with me on Instagram Connect with me on Facebook Visit my website P.s. Utilizing...
Mar 07, 2022•8 min
Welcome back to another episode of The Traffic & Conversions show! No matter if you have a DIY course, SLO, or application funnel…we’re always wondering if it’s performing well. How do we know? How do we get higher conversions? So this episode is all about your funnels and how to know if they’re working! Let’s talk about… What optimizing actually means when it comes to our digital marketing world How to check if your funnel is working and what to look for All things strategy and what to revi...
Mar 02, 2022•25 min
