Just about every entrepreneur seems to have some sort of fear around marketing, whether it involves fearing wasting time and money or looking silly to your customers. In order to conquer those fears and fall in love with the marketing process, you need to shift your mindset to address the fears in the first place. In today’s episode, I talk about 3 ways to shift your mindset and become a courageous CEO. FREE LIVE TRAINING : How To Get More Customers & Revenue In A Predictable Way ( without t...
Feb 28, 2022•9 min
Welcome back to the Traffic & Conversions Show! Joining me today is Candus Kampfer who has grown her YouTube community reaching millions of people and has helped thousands of business owners and entrepreneurs with QuickBooks. Her inspirational teaching style helps keep learning fun while instilling confidence that mastering QuickBooks IS possible! You’re in for a treat because today is all about mastering and maximizing Quickbooks for business owners! In this episode we talk about… How Candu...
Feb 23, 2022•37 min
Trusting the process of making decisions for your business can sometimes lead to outcomes you do not expect. These outcomes can often make us feel lost or question ourselves. If you feel this way, you are definitely not alone. In today’s episode, check out the best ways to manage your emotions and detach them from all outcomes. At 4:00, find out some ways to COMPLETELY detach from outcomes you face. FREE LIVE TRAINING : How To Get More Customers & Revenue In A Predictable Way ( without throw...
Feb 21, 2022•11 min
Welcome to another episode of the Traffic & Conversions Show! I pride myself on processes and systems, so when I started my agency, I couldn’t wait to create systems and processes in the business. This episode is all about taking you behind the scenes of a marketing agency as I’m sharing a day-by-day sneak peek into my work week! In this episode we talk about… Why creating processes and systems are SO important What a typical week in the life of an agency looks like My morning routines How I...
Feb 16, 2022•21 min
Negative thoughts and fear can lead to not achieving your full potential when starting your marketing endeavors. In today’s episode, discover new tips to help you be more at ease before you begin. Until next time! Let’s grow your business together. FREE LIVE TRAINING : How To Get More Customers & Revenue In A Predictable Way ( without throwing money away on ads!) Connect with me on Instagram Connect with me on Facebook Visit my website P.s. Utilizing an all-in-one tool like OptimaFunnels wil...
Feb 14, 2022•8 min
Welcome back to the Traffic & Conversions Show! Depending on your personality, marketing can be a bit icky because it seems risky…but really it’s the fear of the unknown. So today I have 5 marketing hacks that will make you more sales! In this episode we talk about… How to create binge worthy content Why you NEED to be running paid traffic Tips for developing a robust email marketing system How you can be hosting events Create a sense of urgency and FOMO! Listen, 2022 is YOUR year. Let’s gro...
Feb 09, 2022•11 min
Welcome back to the Traffic & Conversions show! Most entrepreneurs see marketing as a dog-eat-dog world where only the fittest survive. Today’s episode talks about how to shift that mindset to see the abundance marketing has to offer for everyone. “...” At 1:37, learn how to shift your mind to have the abundance mentality “...” At 2:48, find out what happens when you have the abundance mentality and how it affects your sales. Until next time! Let's grow your business together! FREE LIVE TRAI...
Feb 07, 2022•6 min
Welcome back to the Traffic & Conversions Show! Joining me today is Shannon McKinstrie and Emily Schwalbach who are the founders of Social Squad Society, with 10+ years of social media marketing experience serving over 200 clients, training over 50 teams and have taught over 30 in-person social media workshops. They are Insta-fiends turned real life business partners and you’re in for a treat because today is all about the importance of Instagram Reels! In this episode we talk about… The ben...
Feb 02, 2022•45 min
Welcome back to another episode of The Traffic & Conversions Show! Whether your product or service is evergreen or time-based, creating urgency and scarcity is extremely valuable. Today is all about how to create urgency and scarcity in your messaging to get your prospects to make a buying decision. Let’s grow your business together! FREE LIVE TRAINING : How To Get More Customers & Revenue In A Predictable Way ( without throwing money away on ads!) Connect with me on Instagram Connect wi...
Jan 31, 2022•12 min
Welcome back to another episode of The Traffic & Conversions Show! Email lists are our most valuable asset. We worked hard to grow it, we most like invested our hard earned money to build it and it’s our very own. The thing is sometimes people forget who you are because they may have gotten on your list a while back OR maybe life got in the way and you haven’t been nurturing them as you should to keep them engaged. Today is all about how to reintroduce yourself to your email subscribers, re-...
Jan 26, 2022•16 min
Welcome back to another episode of The Traffic & Conversions Show! Are you a procastinator? Do you tend to always push things off? I give all kinds of reasons, which are basically excuses, making a case for why I procrastinate…which is just me fighting for my limitations and in turn, has caused me a delay of success causing me to be sad, upset, depressed, unhappy. Does this sound familiar at all?? Today is all about procrastination, avoidance, why we do it and how to push through! In this ep...
Jan 24, 2022•15 min
Welcome back to another episode of The Traffic & Conversions Show! I am SO excited for today because I’m introducing you to my team! Have you ever wondered if you should hire someone? Build a team? Or wonder if they will be the right people? I hope this episode inspires you and gives you PROOF that you can find your tribe! We talk about... {At 10:45} Hear what everyone's role is on the team {At 19:10} Everyone shares how their role contributes to the success of the company {At 26:54} Hear a ...
Jan 19, 2022•37 min
How To Reintroduce Yourself To Your Audience January at Michelle Fernandez HQ is all about reintroductions... and today we're talking about How To Make reintroductions to your audience. You know that feeling after the holidays when you finally sit back down to work and you’re like “OMG, I forgot what I even do?!!” haha.😅 Especially if you went MIA and actually disconnected from social to spend some well-deserved time to rest, recharge and spend with family and friends. Well if you think forgett...
Jan 17, 2022•6 min
Welcome back to another episode of the Traffic & Conversions Show! Joining me today is Amanda and she is on a mission to revolutionize the virtual event space. She helps Moms that left their corporate life to become Online Coaches. For Amanda, there is nothing more exciting than pairing her clients movement with a virtual event experience to create a shared journey of transformation with attendees all around the world. Today is all about increasing your revenue with virtual events ! In this ...
Jan 12, 2022•30 min
Welcome back to another episode of The Traffic & Conversions Show! Today I'm sharing the 2022 must have strategy to increase visibility and how we can diversify our visibility without just relying on paid traffic. In this episode we talk about… Finding our exposure agents and how to get ourselves in front of an audience Where to find your exposure agent and build relationships Ways and tips to gain exposure through your exposure agents to gain instant credibility Until next time. Let’s grow ...
Jan 10, 2022•15 min
Welcome back to another episode of The Traffic & Conversions Show! Today I’m sharing 8 ways to win with Facebook ads in 2022 ! In this episode we talk about… “Your funnel needs to get a tune up....” At 1:50, we’re talking about how to master your messaging to master your marketing and why it’s SO important that you have a launch calendar set up for 2022. “You need a marketing budget if you truly want to scale...” At 12:33, wondering how much you should spend on ads? I have a few tips for you...
Jan 05, 2022•32 min
Welcome back to another episode of the Traffic & Conversions Show! As we know and have been dealing with a LOT of changes on Facebook and now that the dust has somewhat settled with the privacy policy changes… it has left ads manager a HOT MESS. Especially in trying to diagnose the campaigns to see which campaign is working because the reporting is so inaccurate. Well…GOOD NEWS! There is a solution and it works so well that you’re able to see what campaigns, what audiences and what ads are g...
Dec 27, 2021•12 min
It’s day 12 of the 12 days to create the perfect FB ad! Way to hang in there until the end! Now that you got your perfect ad up and running, you’ve measured the stats… so now what?? It’s time to test, tweak and repeat! Marketing is an evolving thing. There are basic marketing skills that every online entrepreneur should have that will stand the test of time. With new technology, new privacy policies you must be able to stay in the know of what’s working now, so you can have a clear strategy to g...
Dec 24, 2021•15 min
It’s day 11 of the 12 days to create the perfect FB ad! Now that you’ve got your campaign published… how do you know if it’s working? Should I keep it running, should I turn it off? Or … do I scale it. The secret to scaling is knowing and understanding your METRICS If you don’t know your metrics, there’s no way to measure your results, and what you measure matters. Once you know what metrics need to be improved, is what you focus on and what you focus on growing. Cheers to knowing your metrics, ...
Dec 23, 2021•8 min
It’s day 10 of the 12 days to create the perfect FB ad! You are almost at the finish line in creating your perfect ad! When it comes time to dive into ads manager and start setting up your campaign, the first thing you do is choose a campaign objective. I always get a lot of questions regarding campaign objectives - what does each mean and which should I use… Do you wonder the same? Well, today I’ll be breaking them down. Until tomorrow...let’s grow your business together! Happy Marketing! FREE ...
Dec 22, 2021•18 min
It’s day 9 of the 12 days to create the perfect FB ad! If you’ve been running Facebook ads for any length of time, you already know that just because you start running ad campaigns doesn’t mean that you automatically produce sales on your low ticket offers AND that just because you produce leads doesn’t automatically mean those leads will buy. Here’s the thing, spending a lot of money getting cheap leads is one of the biggest mistakes that marketers make because those leads just don’t buy. Onlin...
Dec 21, 2021•11 min
It’s day 8 of the 12 days to create the perfect FB ad! Have you ever wondered the reason you want to buy those knives or workout programs you see on infomercials? If you’re anything like me, you get suckered into buying stuff you probably don’t need… but there’s that little voice inside you that says, you totally need this right now! The marketers who created that infomercial or advertisement have done a fabulous job because they’ve created TWO things… Urgency and a strong call to action. Those ...
Dec 20, 2021•10 min
It’s day 7 of the 12 days to create the perfect FB ad! Today is all about creating magnetic creatives that get your prospects to stop their scroll. We are all fighting for the attention of our audiences - your creative is one way to do just that. In this episode we’re diving into the different creatives you can use to create the perfect ad and some best practices. Cheers to creating scroll-stopping creatives for your perfect ad. Until tomorrow...let’s grow your business together! Happy Marketing...
Dec 19, 2021•11 min
It’s day 6 of the 12 days to create the perfect FB ad! Today is all about writing the perfect ad headline… Your ad headlines are short but mighty. They capture your audience’s attention and interests and can often make a significant impact on the success of your ads. A strong headline can be the extra push to get someone to click on your ad. Let’s grow your business together! Happy Marketing! FREE LIVE TRAINING : How To Get More Customers & Revenue In A Predictable Way ( without throwing mon...
Dec 18, 2021•8 min
It’s day 5 of the 12 days to create the perfect FB ad! Once you master your messaging, you will master your marketing. In order to master your messaging, you must speak the language of your perfect person. because... Your messaging is selling your offer not the design of your sales page. The goal is to get your perfect person to make the decision whether to buy or not on their ENTIRE experience with you before you even make an offer. You do this by… shifting their belief, and dismantling objecti...
Dec 17, 2021•8 min
It’s day 4 of the 12 days to create the perfect FB ad! Whether you’re selling a car or toothpaste, in order for your marketing to be successful...your messaging has to be on point. It all starts with getting to know your perfect person. So how do you get to know your perfect person? I’m so glad you asked. It’s more than just age and gender. You can really get precision targeting with getting to know their interest, behaviors, demographics and even relationship status. Here are some ideas of ques...
Dec 16, 2021•8 min
It’s day 3 of the 12 days to create the perfect FB ad! No matter what time of year it is, you want to make sure you’re doing everything in your power to create the perfect ad to have the most success with your campaigns. Did you know that part of the facebook ad approval process, is reviewing the landing page you are sending people from that ad? Yes. That is sometimes the reason Facebook takes a minute to approve your ads because they are going through the customer journey. So… make sure you hav...
Dec 15, 2021•14 min
It’s day 2 of the 12 days to create the perfect FB ad! I mean who doesn’t want the perfect ad… am I right? The iOS updates and privacy policies have changed Facebook advertising. It’s not the time to abandon ship. It’s time to adapt! It’s time to commit to your business It’s time to decide to play big and play the long game. Today we’re talking about your offer. When I’m referring to an offer, think in terms of where you’re driving traffic to. Until tomorrow...let’s grow your business together! ...
Dec 14, 2021•8 min
Welcome to the 12 days to create the perfect FB ad! We’re kicking it off with understanding the Facebook ad policy because I am a rule follower and you should be too… especially when it comes to one of the best places to advertise you and your business. Facebook has 2.89 billion monthly users and Instagram has 1 billion… abundance is a thing on these platforms… it’s the best way to get in front of your ideal customer. Here’s the thing, in order for us to use the platform, we need to make sure th...
Dec 13, 2021•5 min
Welcome back to another episode of the Traffic & Conversions Show! If you are wondering why your funnel isn’t working, even though your ads show you bringing in all kinds of leads - then you probably need to take a look at your landing page. If your ads are driving traffic to your landing page, but you aren’t seeing a high rate of conversion then you might need to fix your landing page so I'm sharing 5 simple ways to do that. Links mentioned in this episode: FREE headline template FREE Downl...
Dec 08, 2021•15 min
