12 Days to Create The Perfect Ad: Day 4
Episode description
It’s day 4 of the 12 days to create the perfect FB ad!
Whether you’re selling a car or toothpaste, in order for your marketing to be successful...your messaging has to be on point. It all starts with getting to know your perfect person.
So how do you get to know your perfect person? I’m so glad you asked.
It’s more than just age and gender.
You can really get precision targeting with getting to know their interest, behaviors, demographics and even relationship status.
Here are some ideas of questions to ask about your perfect person. Think beyond age, gender and where they live...
Where are they shopping
Who are they following on social media
What books are they reading
What TV shows are they watching
What events are they attending
What magazines are they reading
What associations or groups are they a member of
What religion are they
Are they a parent and of what age
Then lastly it’s their behaviors
Are they an admin of their facebook page
What are their job titles
What colleges did they go to OR did they go to college
What’s their relationship status
Religion
Are they an ios user or android user
What tools are they using
Make a list of as many you can think of and just do a huge brain dump.
Now, the most important part of getting to know your perfect person… is diving so much deeper
Are you ready??? Get a pen and paper ready and you may have to rewind and rewatch this episode…
- What is your perfect person's big desire/result they want to achieve?
- What is the transformation
- How does your perfect person want to feel?
- Happy, powerful
- Unstuck or less overwhelmed
- What is their current situation?
- Are they struggling with tech
- Are they living paycheck to paycheck
- What is their desired situation?
- Freedom
- Fit into their skinny jeans
- What is keeping them from getting their desired situation on their own?
- What excuses or reasons are they giving
- What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling?
- What are they afraid of?
- Sometimes it could even be afraid of success
- What are they angry about? Who are they angry at?
- What are their top three daily frustrations?
- This is a good one...if you know this...this could even be modules or lessons in your product or service
- What trends are occurring and will occur in their business or lives?
- Covid, black live
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