The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice - podcast cover

The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice•www.brightervision.com
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The Therapist Experience Podcast provides marketing & business lessons for therapists, counselors, psychologists and coaches in private practice. Once a week, Perry Rosenbloom from Brighter Vision, the worldwide leader in custom therapist website design, interviews a successful therapist in private practice. The Therapist Experience provides you with a full MBA in private practice building, and it’s everything you wish you had learned in grad school but they never taught you. We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself! They share their mistakes, heartaches,
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Episodes

TTE 17: Creating a Professional Avatar to Find Your Ideal Private Practice Client

Who is your ideal client? Where do they socialize? What kind of networking do they do? What do they look like? How old are they? Kids? Married? Divorced? These are just some of the questions you need to ask yourself when growing your private practice. In this episode of The Therapist Experience, Ron Gad and I discuss how to find and market to your ideal private practice client by creating a professional avatar. The post TTE 17: Creating a Professional Avatar to Find Your Ideal Private Practice C...

May 31, 2016•38 min

TTE 16: How Business School Bootcamp Helped Ignite April Forella’s Private Practice

Investing in your business is critical to helping you grow a thriving, successful private practice. And it wasn't until April invested in the Business School Bootcamp through ZynnyMe that she discovered her niche and her private practice exploded. The post TTE 16: How Business School Bootcamp Helped Ignite April Forella’s Private Practice appeared first on BrighterVision.com ....

May 24, 2016•26 min

TTE 15: How to Stop Taking Insurance & Grow A Practice Beyond 1-1 Client Sessions

Rebecca Wong has built a thriving private practice business by seeing fewer weekly clients & not taking insurance. How did she do it? The key: Growing beyond standard one-on-one client-therapist work. The post TTE 15: How to Stop Taking Insurance & Grow A Practice Beyond 1-1 Client Sessions appeared first on BrighterVision.com .

May 17, 2016•33 min

TTE 14: How to Start Building a Referral Network by Cold-Calling Potential Referral Sources

Building a private psychotherapy practice isn't an overnight endeavor. It's about relationships. And you need to be able to show up everyday and build those relationships in order to build a thriving private practice. Melissa Fritchle shares her therapist experience in this process. And she shares how she showed up everyday cold calling potential referral sources. In this episode, you'll find a step-by-step guide on how to find, identify and reach out to potential referral sources via cold-calli...

May 10, 2016•39 min

TTE 13: From 0 to 12 Clients in 6 Months: How to Use Momentum & Build Upon Little Wins in Private Practice

When Jeffrey Sumber opened his private practice, he spent six months working his tail off to get to 12 consistent clients. But once he hit that magic number, the momentum began building into an unstoppable snowball. And that's what happens in business. You market yourself, you build relationships and networks, you build referral sources... And all that hard work compounds upon itself. But you can't just rest on your laurels: A referral source from a year ago has to be reminded about you. And tha...

May 03, 2016•32 min

TTE 12: One Ad, Hundreds of Phone Calls, and Navigating the In-Between

Margaret Thompson wrote one ad. Just one. And that advertisement for in-person seminars immediately led to hundreds of calls and formed the foundation of a thriving private practice. For a little teaser: Margaret uses in-person seminars the way many people use webinars these days: An ad gathers interest, people sign up, Margaret and her team provide immense value, and a percentage of those people attending the in-person seminar become clients. The post TTE 12: One Ad, Hundreds of Phone Calls, an...

Apr 26, 2016•44 min

TTE 11: Investing in a LinkedIn Presence to Grow Your Private Practice with Jennifer Bullock

When Jennifer Bullock transitioned to private practice, she had a 1 year goal of revenue and the number of clients seeing her. Thanks to her comprehensive and creative Internet presence, and only focusing on one or two social media avenues, she hit that goal in 3 months. Session 11 shows you how she did it! For a little teaser: Jennifer 'stair-stepped' her way up in social media. What do I mean by that? Well, instead of trying to do everything and anything in social media, she focused on ONE soc...

Apr 19, 2016•33 min

TTE 10: Getting The Phone to Start Ringing in Private Practice

Getting consistent referrals to your private practice is the cornerstone of success. But where do you begin? Christopher Holtz spent 9 months building a network of referral sources and seeing clients, all while working a full-time job in a group practice. In what little spare time he had, he'd pound the pavement, walking into the business of other professionals, and introduce himself to therapists, doctors and psychologists. He'd walk in there, many of them not knowing who he was, and introduce ...

Apr 12, 2016•40 min

TTE 9: I’m a Psychotherapist … No, You’re Not. You’re a Small Business Owner

If you are in private practice, you are not a psychotherapist. You are a small business owner. Sure, you have clients to see. But that's only half of your job. The other half of your job is running a business. And if the business owner doesn't do their job, you won't have clients to see. And in this absolutely amazing interview with Eddie Reece, we dive into how to change your mindset to start thinking like a small business owner, set your prices, and grow your practice. It's nearly an hour long...

Apr 05, 2016•50 min

TTE 8: How to Get People to Remember Who You Are & Refer Your Practice

If you're a generalist, most people won't remember who you are. If you want more referrals to your private practice, people need to remember you. And they only remember you if you're a specialist. Steven Unruh of Unruh Mediation shares his Therapist Experience in this fantastic episode on generalists vs specialists. The post TTE 8: How to Get People to Remember Who You Are & Refer Your Practice appeared first on BrighterVision.com ....

Mar 29, 2016•39 min

TTE 7: Using Traditional Face to Face Interactions & Marketing to Grow a Private Practice

While Psychology Today and a great website are important marketing pieces, it's still possible to grow a thriving private practice the old fashioned way: Face to face marketing and interactions. Amy Fehlberg shares how she has allowed referral sources to know, like and trust her by pounding the pavement, and having as many face to face, real-world interactions with potential referral sources as possible. The post TTE 7: Using Traditional Face to Face Interactions & Marketing to Grow a Privat...

Mar 22, 2016•33 min

TTE 6: What Happens When Sex, LGBTQ+, Religion & Authentic Marketing Collide in Private Practice

What happens when sex, LGBTQ+, religion & marketing collide while opening a private practice in a conservative area? Tamara Powell shares her experience in starting Arya Therapy. In this episode, you'll hear about how Tamara experienced pushback from the local community and established private practices due to her unorthodox marketing approach and the niche she specializes in. It's quite the inspiring story & a therapist experience you don't want to miss out on! The post TTE 6: What Happ...

Mar 15, 2016•38 min

TTE 5: How Kelley Kitley’s Hustle & Passion Ignited the Rapid Growth of Her Practice

Kelley Kitley has managed to ignite her private practice on fire through a combination of hustle, passion and growing a brand for herself on Facebook. Have you ever had a client come to you and say, "You're fabulous with your marketing?" If not, then you need to listen to how Kelley started and grew her practice through coffee dates, hustling and a tremendous Facebook presence. The post TTE 5: How Kelley Kitley’s Hustle & Passion Ignited the Rapid Growth of Her Practice appeared first on Bri...

Mar 08, 2016•30 min

TTE 4: Diann Wingert Shares Her Journey to Working with Only Women Over 50

If you're not charging enough as a therapist, you must listen to Diann Wingert share her journey from charging $100 per session to $220 per session. By going from a generalist to a specialist, Diann realized she could charge more, provide better counseling, and enjoy being in private practice more. The post TTE 4: Diann Wingert Shares Her Journey to Working with Only Women Over 50 appeared first on BrighterVision.com ....

Feb 24, 2016•42 min

TTE 3: How Dr. Heather LaChance Used Diverse Marketing to Skyrocket Her Practice

Dr. Heather LaChance gives therapists a full MBA in just 40 minutes. She learned that therapists under marketing themselves, and decided that when she started her private practice, she would not fall into that trap. She provides so much great value here! You don't want to miss this one. The post TTE 3: How Dr. Heather LaChance Used Diverse Marketing to Skyrocket Her Practice appeared first on BrighterVision.com ....

Feb 24, 2016•40 min

TTE 1: Using Video & Social Media Marketing to Grow a Group Practice

Ernesto Segismundo shares how he used social media & video marketing to grow a thriving group practice with 3 different offices. The post TTE 1: Using Video & Social Media Marketing to Grow a Group Practice appeared first on BrighterVision.com .

Feb 24, 2016•38 min
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