The Sound Off Podcast - podcast cover

The Sound Off Podcast

The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.

Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.

Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.

The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.

Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.

With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.

New episodes are released weekly.

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Episodes

Jeni Wren Stottrup: Find Your Bad Creative Self

Jeni Wren Stottrup is a creative. That comes with a lot of things ranging from being exquisitely detailed to sometimes scattered; thriving off a full inbox with tasks perpetually nearing completion. Jeni is the coach behind The Podcasters Forum and host of Gritty Birds on podcast and YouTube. She helps podcasters find their voice as a coach, through content marketing, speaker training, tech training and mindset coaching. She brings skills from over 20 years in the music industry as a singer, fes...

Apr 05, 202250 minEp. 296

Ben McCully: Change Is Brewing

Ben McCully has one of the most interesting portfolios I, and probably you, have ever seen: Radio host, car salesman, pro wrestler, brewery tour manager. If that combo of careers doesn't have you hooked on this episode already, I don't know what will. Clearly, Ben has worn many hats throughout his career, which is fitting because he once lived in Medicine Hat, Alberta. We talk about his philosophy degree from University of King's College, how he managed his career path, what those transitions we...

Mar 30, 202254 minEp. 295

Jim Lang: Live, Local and Social at The Region

Jim Lang is a renowned broadcaster who's worked all over Canada, often covering sports. You probably know him best from either Sportsnet Fan Radio 590, or his Toronto Argos coverage on AM 640. In this episode, we work our way through his broadcast history, from his humble beginnings as a radio intern all the way to his coverage of events like the Superbowl. If you're a sports fan, you'll love this one. Jim talks at length about the most stand-out moments of his sports career- the aftermath of Su...

Mar 22, 202252 minEp. 294

BJ Shea: Champion For the Common Man

BJ Shea is the morning show host at the legendary KISW in Seattle. The BJ and Migs show has anchored the station since 2005; if you aren't familiar with KISW, it's the famous underground and later grunge station that's been home to great DJ personalities such as Bob Rivers, Howard Stern, Gary Crow, Mike West, and more. We met BJ a few times at places like the Conclave and Dave Anthony's Morning Show Bootcamp where he would mentor, share and encourage young talent. BJ also appears as a co-host of...

Mar 15, 202255 minEp. 293

A Matt Countdown: The Top 10 Reasons Your Podcast Isn't Working

The last few weeks, I've been doing a lot of podcast housekeeping- pitching sponsors, and reviewing the stats, and thinking about what's next for the Sound Off Podcast. As it turns out, it's going to be more of the same, which is a good thing. One of the biggest questions I get asked is: "Why is my show doing better?" Here are some of the conclusions that often come up. Number 10: No Video Strategy Have a video strategy that includes Youtube. That's it. That's number 10. Number 9: You Are Impati...

Mar 09, 202219 minEp. 292

Amanda Cupido: Audio Disrupter

In this episode, we talk Amanda's journey through the industry (including receiving military training before working as a journalist in Afghanistan), as well as her thoughts on how Canadian broadcasting could evolve. There are University dissertations shorter than Amanda's resume, so for brevity's sake, she is currently: Director of Talk & Talent at AM640 in Toronto, entrepreneur, freelance podcast consultant herself, author of a best-selling book, and a Journalism instructor at both Ryerson...

Feb 24, 202247 minEp. 291

Will Nash: Strengthening Your Voice

Will Nash is the afternoon drive host for Fresh 93.1 in Barrie, Ontario, as well as the midday host on Energy 95.3 in Hamilton and Toronto. He's a radio veteran who's been all over Ontario, and has dozens of celebrity interviews under his belt- but his career didn't exactly start out that way. In this episode, I talk to him about working on street teams, moving to a small town in northern Alberta for his first full on-air gig, his transition to a bigger stage in Toronto, and all the shuffling ar...

Feb 16, 202235 minEp. 290

Julie Adam: Imperfectly Kind

Imperfectly Kind is the name of Julie Adam's first book. The President of Rogers Sports & Media had a unique pandemic experience that she shared with us and led her to write this book. In this episode, Julie and I catch up after nearly 4 years between recording podcast episodes. We spoke about baseball in the last episode and it came up again this time in a couple of places. While I normally would love to ask a zillion questions about the future of radio, I wanted to stay close to the theme ...

Feb 08, 202241 minEp. 289

Charese Fruge: Time For A Fresh Approach

Charese Frugé is the Net News Editor at AllAccess.com and has 20+ years in the radio business with a proven track record in multiple formats as both an on air personality and an award winning programmer. She's been successful in markets like Los Angeles, San Francisco, Houston, Las Vegas and Denver. She's been recognized as one of Radio's Most Influential Women by Radio Ink on multiple occasions and has several awards for Excellence in Management from both CBS Radio, and the Alliance for Women i...

Feb 01, 202249 minEp. 288

Sam East: Creation, Mindfulness and Lessons Learned

Sam East is the afternoon host on 99.9 Virgin Radio, and host of weeknights on Virgin Radio across Canada. That means you can hear her on selected stations Winnipeg, Vancouver, Calgary and Edmonton. Sam has also recently launched the podcast Lessons to My Younger Self , where she chats with notables like Jully Black, The Social’s Jess Allen, sexologist Dr. Jess O’Reilly, and more. In this episode you will hear how she got her radio start in Chatham, Ontario, moved to Kitchener and then landed in...

Jan 25, 202237 minEp. 287

Chris St. Clair: How's the Weather?

Chris St. Clair started at the Weather Network back in 1994. However, before that he had a worked in radio; in later years as the program director at 990 Hits in Montreal. After 26 years at the Weather Network, Chris has retired. In this episode, you will hear how Chris got his start in radio while he was still in high school. We also discussed his short time at Acadia University, his ties to the Annapolis Valley, and how he spent most of the 80's in Kingston, Ontario. We also talk about what he...

Jan 19, 202247 minEp. 286

Shannon King: A Cut Above

Last summer when we had Vinny Barucco on the show, I mentioned that we would be having his co-host on in due time. Time is due. Shannon King's radio journey is different in that she didn't grow up idolizes radio personalities from the past. It was just kind of suggested to her. She cut her teeth by cutting hair and learned she was a people person. In this episode, you will hear how Shannon interned with all the major players before she worked for them. Her radio journey had her developing as a t...

Jan 14, 202257 minEp. 285

Mary Anne Ivison: The Power of The Pivot

A few times a year, the radio grim reaper makes its rounds and kills off another round of talented people. Depending on the sociopathic behaviour of the company who executes the plan, it is described as "dislocation" or "restructuring". To those that are on the receiving end, it feels more like a mob-hit. Mary Anne Ivison was let go in February of 2021, and spent the rest of the year pivoting away from the profession that was her livelihood for 12 years. In this episode, you will hear how the Ti...

Jan 04, 202245 minEp. 284

The Sixth Very Terry Christmas

Every year, Terry Dimonte and I get together for some Christmas cheer. This year we wound up talking a little more about podcasting as he and Ted Bird have recently launched their new show. Terry has recently moved to British Columbia with his wife Jessica and Terry recounts his first few weeks in the area battling torrential rains. As tradition has it, if there is a weather event, Terry will find it. We also made mention of voiceover professional and awesome cousin of mine, Geoff Allan who is t...

Dec 25, 202140 minEp. 283

Gillian Foote: Going Back to Hali

Last April. Gillian Foote returned to her home province of Nova Scotia after spending the better part of two decades in Edmonton at 100.3 The Bear. Along with her co-hosts Paul Brown an Yukon Jack, they were authors of some pretty amazing radio over the course of 13 years. Gillian has now relocated to Q104 in Halifax where she is writing the next stanza with BJ Wilson and Bobby Mac. In this episode, you will hear how Gillian was inspired by the late night airwaves featuring Andy Frost on Overnig...

Dec 21, 202146 minEp. 282

Tom Bedell: Rocking the Atlantic

Tom Bedell is the afternoon drive host at Q104 in Halifax. His career started in the late 80's in Saint John, N.B at the legendary CFBC, and has been driving Metro Halifax home since 1998. In this episode, Tom recalls those early days in New Brunswick and his early stints in Woodstock, NB, Halifax and later on up in Kentville, Nova Scotia working at Annapolis Valley Radio. We recall fondly how the area and the station and the people at those stations shaped both our radio careers, We also get in...

Dec 15, 202146 minEp. 281

James Cridland: A Trip Through Podland

We loved having James Crildland on our show back in 2018 when we fussed about podcast discovery when there were a half million podcasts in the universe. There are now 2.5 million and we have so many more questions to ask. In this episode, I get a little help from my Podcast SuperFriends Jag in Detroit and Catherine O’Brien who are heavy consumers of James’ Podnews and Podland, the latter now into its second year. we discuss Apple v. Spotify, what Indie podcasters are still missing out on, and ho...

Dec 01, 202142 minEp. 280

The Return of Matty Staudt

We had Matty Staudt back on the show in July of 2019, when he was heading up Jam Street Media after leaving iHeart as the head of podcasting. In that episode, we talked about his early podcast career, which dates back to Stitcher in 2008, how he produced the G. Gordon Liddy Show, and played the hits on great radio stations across America. Since then, he has been building some of the best branded podcasts out there for clients like Ford, Nissan, and MAC Cosmetics. And then came the news that Jam ...

Nov 24, 202147 minEp. 279

Sharon Hyland: La Reine Du Rock

Around Montreal, mention the words "Queen of Rock" and that title goes to Sharon Hyland, longtime on air host at CHOM-FM. Last month she eclipsed 25 years of broadcasting at the legendary radio station. And while her name might not get lumped in with the CHOM Alumni who came before her, (just yet) her knowledge of rock and the station's more recent history is second to none. In this episode, you'll hear why Sharon went into radio, and how her path from Algonquin College led her to Ottawa's legen...

Nov 17, 20211 hr 3 minEp. 278

Callie and Jeff: All Upside

The copy just screams off the page: She was a blogger and social media maven. He, a former morning radio host. Together they struck out on their own and created The Upside. Callie and Jeff Dauler started their podcast when Jeff's radio career abruptly changed in 2019 from Star 94.1 in Atlanta. Their success could be considering "overnight" by podcast standards. In this episode, you'll hear how Callie and Jeff met, and how they transitioned both their skill sets into creating a show that supports...

Nov 10, 202134 minEp. 277

Ryan Jespersen: Real Talk About Real Talk

Ryan Jespersen is one of the great broadcast to podcast success stories. After being relieved from the coveted 9 to noon position at the venerable 630 CHED in Edmonton last year, Ryan hatched a plan to move his audience from terrestrial to digital, and at the same time fill a need for real talk in the digital space. In this episode, you will hear how Ryan got into radio i(and later TV) n Red Deer, Alberta, moved north to Edmonton where he hosted Breakfast television and eventually on to Corus ow...

Nov 02, 202150 minEp. 276

Mike Goral: Excessive Talking

Mike Goral is someone I have only met once, haven't seen in 7 years but we have a long track record of working together. Long before the pandemic taught us to work apart, Mike and I, along with Jamie Watson and Evan Surminski would all collaborate to make audio magic in radio. Since then, all four of us have continued on creative paths that involve voiceover. Albeit, Evan produces still, and Matt started a podcast company. Mike's career in entertainment began at as a part-time assistant at Energ...

Oct 26, 202159 minEp. 275

Montana Getty: Journalism, Sports, Politics

Montana Getty has multiple passions for sports, media and politics flowing through her blood. Her grandfather is the late Don Getty, premiere of Alberta from 1985 to 1992, and quarterback of the Edmonton (then) Eskimos starting in 1955. Rarely does your family play into the context of a podcast episode, but given that the Getty name has so much to do with sport, politics, Alberta, oil, and now media. In this episode, you will hear why Montana chose a career in broadcasting and how she fulfils he...

Oct 20, 202135 minEp. 274

Rob Braide: Broadcaster, Musicologist, Charcutier, Cook and Sometimes Baker

There's about a dozen people I know where if I sit down for a long conversation with them, I am going to come away infinitely smarter and with lots to think about. Rob Braide has always been on that hit list. Whether we were having a drink or eating some of his wonderful cooking, or listening to his latest musical find, I was going to come away with more. In this episode you are going to hear a lot about Montreal and CHOM from the 1970's, his move from CHOM as program director to General manager...

Oct 13, 202158 minEp. 273

Rob Walch: Putting Podcast Into Perspective

Rob Walch is the VP of Podcast Relations at Libsyn. He made an appearance on our show back in 2018, and we were long overdue to have him back given the changing nature of the podcast world. During Rob's session at Podcast Movement in August, he manoeuvred his way through his presentation to debunk many of the marketing myths that are propelled across the internet. Myths like Rating and Reviewing the podcast will help it be discovered, and that there are over two million podcasts. (While true - o...

Oct 03, 202143 minEp. 272

Tara Sands: A Voice For Everything

Tara Sands was an imaging voice for a radio station I was programming in my radio days. It always exciting to hire new voice talent to put a fresh sound to your station. Her work extends well beyond FM, into some of the things you might hear like cartoons and commercials, but also in Anime, Audiobooks and now Podcast. If there's audio to be recorded, she is likely recording it. In this episode, you will hear about Tara's teenage years in New Jersey where she took in a few Bruce Springsteen conce...

Sep 27, 202152 minEp. 271

Susan Knight: Strong Female Energy

Susan Knight and I haven't seen each other since Labour Day 1995. We had just come back from the Molson Polar Ice Party in Tuktoyaktuk, NWT. She was working at 92 Rock in Sudbury and from there went to Chatham, Ontario and then Mountain-FM in Squamish, B.C. The rest is a blur but there were stints in Kelowna, Calgary and Victoria, B.C. whee she is now covering a maternity leave at 91.3 The Zone. You know what? She genuinely loves radio. In this episode, you will hear how much she loves radio: Ev...

Sep 14, 202158 minEp. 270

September: The Fall of Radio

September is an exciting month that comes complete with the hopes and promise of a new year. I took some time to hang with family recently and take what is normally a slow time of the podcast year to unwind a bit. I took some radio notes and read a few things and am sharing what came bubbling up. Think of it as some sort of lame meditation. In this episode, you'll hear why the word retirement pops up when long time staff depart a station, are talent being properly compensated for their social me...

Sep 04, 202110 minEp. 269

Morgan McCarthy: Wisconsin Radio Online Everywhere

Morgan McCarthy is the host of the 715 Newsroom, a local Wisconsin online radio news source that provides news in the Chippewa Valley area in a way that is never boring. They also have a podcast called News Makers that is currently on its 22nd episode. You'll hear Morgan's voice on radio shows owned by Midwest Family Broadcasting all over Wisconsin. Morgan's original break in radio (WDRK 999 The Carp) was with Maverick Media. After she left, there was an ownership transfer to the current company...

Aug 24, 202139 minEp. 268

Chris Byrne: No Longer Unknown

Chris Byrne is the afternoon drive host at Pure Country 89 in Windsor. He believes a relative unknown in the radio business but we have memories and remember him changing the sign in Fort McMurray when its residents returned after 2016 fires caused a mass evacuation. Chris was let go in 2020 from his morning show position in 92.7 Rock in Sudbury, but has happily resurfaced at Pure Country. In this episode, you'll hear about his big regret when he didn't take my advice in 2019, and he tells me wh...

Aug 17, 202142 minEp. 267
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