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The Sound Off Podcast

The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.

Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.

Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.

The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.

Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.

With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.

New episodes are released weekly.

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Episodes

Catherine O'Brien: Podcast Superfriend

Catherine O'Brien is the owner of Branch Out Programs in Baton Rouge, Louisiana. The California transplant turned in her career as a tax preparer for one in podcast. We met back in 2016 in Chicago and have made it point now to meet on a regular basis to help one another with branded podcasts. Sadly, this being another year of COVID, I won't get to see Catherine again - but instead decided to get together on this podcast to see how Podcast Movement was in person, and find out just a little more a...

Aug 12, 202141 minEp. 266

Skywalker: Personality on Demand

We spoke with Skywalker, aka Jarrett Galeno from K104 in the Hudson Valley. Skywalker is a personality you might hear on other stations across America in Cookville, Tennesee, Rutland, Vermont or Sheboygan, Wisconsin. He lives and breathes radio and has stories from New York, Boston and Connecticut to share from his radio path which started back in the late 90's. In this episode, you'll hear how Skywalker has turned his personality into a full-time business in the live and voice-tracked realm. He...

Aug 03, 202146 minEp. 265

JJ Kincaid: Made for Radio

JJ Kincaid does mornings at New Country 101.5 in Atlanta. He's been in radio since the 90's, making his mark at CHR stations across America, including KDWB in Minneapolis and Z100 in New York. I've been fortunate to meet JJ and get to know him over cocktails, but I also made sure his show was a stop back when I would wake up and listen to morning radio. (The pandemic has meant I do a little less now) In this episode, you will hear all about JJ growing up in his house where radio was more than in...

Jul 29, 20211 hr 1 minEp. 264

Terry DiMonte: Live from My Dining Room

Terry DiMonte takes a break from taking a break from social media and joined me to talk about his summer live from my dining.room. Since his "retirement" from CHOM last May, he's enjoyed sleeping in and visiting with friends. I am very honoured to be his friends and a stop on the Winnipeg tour. Terry has long roots in Winnipeg that extend back to his days at 92 CITI-FM and working in the same building as the legendary Don Percy who acted as a mentor. We recorded this episode on the 4th anniversa...

Jul 24, 202135 min

Lena Shulman: Where Shall We Begin?

Researching for podcast episodes is different in the pandemic. I often have met the person long before I interview them. Perhaps we shared a coffee or drink, maybe we worked together or I saw them speak at a conference. Perhaps I grew up listening to them, worked in the same market or interviewed them for a job. The pandemic has turned some of episodes into radio Lava-Life dates. That's what happened with this episode with Lena Shulman from Vancouver's Jack-FM. In this episode, I spent a fair am...

Jul 20, 202145 minEp. 263

Jessica Rhodes: Interview Connections 5 Years Later

Yes it has been five years since we had Jessica Rhodes from Interview connections on the podcast. Since then Jessica has grown the business to a six and now 7 figure business. How did she do it? Small steps and "grind and grit". In this episode I reconnect with Jessica , 5 years in between episodes and ask her about some of the business moves she has made like getting a physical office space, partnering with Margy Feldhuhn, and working with female business coaches like Kelly Roach and Ali Brown....

Jul 13, 202121 minEp. 262

John Mamola: Programming For a Championship

John Mamola is the program director of WDAE, the sports station in Tampa Bay. We had him on the show back in December of 2019 and his life sounded busy. With the arrival of COVID, the sports world got turned upside down. For many stations, the arrival of COVID meant a decrease in workload - but not in Tampa Bay. The city really started to stir with arrival of Tom Brady in March of 2002. From that point on, the dynamic of the sports market began to change. Since then the baseball Rays have gone t...

Jul 09, 202155 minEp. 261

Stu Schwartz: Still The Stuntman

There are a lot of things that come to mind when you hear the name Stu Schwartz. The Ottawa morning host has been a radio staple in the market since the mid-90's, first making a name for himself as Stuntman Stu, then as a sports fixture on Team 1200 AND in-house announcer at the Ottawa Senators hockey games, and now overall radio powerhouse at Move 100. He's not ready to put himself in the category of the Max Keeping's and Ken "The General" Grant who ruled the broadcast airwaves in Ottawa in the...

Jun 30, 202128 minEp. 260

Paige Neinaber: The Minister of Good Times

Paige Nienaber knows radio promotions and marketing. He's been involved with some really big ones - and one that I definitely remember because I saw it play out on CNN. (Wild's infamous Haircut on the Bridge). In this episode, I ask Paige all about what makes a radio promotion successful, and how they changed over the course of the pandemic. In this episode, you'll hear a conversation about radio promotions that I have been planning since I first met Paige in 2016. We discuss the anatomy of a gr...

Jun 22, 202144 minEp. 259

Christian Zyp: Moving Radio

Christian Zyp is a host on Edmonton's CJSR's Moving Radio. But you're not listening to this episode for that. The story of our friendship begins on the radio in 1995 with the release of Van Halen's Balance CD. Back then radio stations were given advance copies and a "World Album Premiere". The special we ran only featured 9/11 songs on the CD. Where we the other two. Two drunk guys started calling me and asking why we had left two of the songs off and I said, "If you have some beer in the fridge...

Jun 16, 20211 hr 23 minEp. 258

Vinny Barrucco: Un Vrai Montrealais

Sometime back in 2008, Vinny Barrucco made the call to (then) Mix 96 to see if his skills acquired at community juggernaut K103 Kahnawake would translate into the Montreal mainstream. We know today that that answer is yes. The Montreal morning host has done most of the day parts on Montreal radio at the two of the biggest English FM's in the city, Virgin Radio and 92.5 The Beat. Today, he is a host on the former along with Shannon King and Adam Greenberg. In this episode, you will hear how Vinny...

Jun 09, 202159 minEp. 257

Steve Goldstein: How Many Podcasts are there really?

Steve Goldstein and I had a chat for this special bonus episode about how many podcasts there are. REALLY. Steve is the Founder/CEO of Amplifi Media, an audio innovation firm that offers counsel, production, and marketing of voice-first, podcast, and branded audio. Well-known as a thought leader in audio programming, marketing, and management, Steve often speaks about the future of audio at major conferences. He lends his extensive knowledge to the podcast, and illuminates some of the misconcept...

Jun 05, 202114 min

Valerie Geller: Never Lose A Listener

Valerie Geller has inspired many to be better broadcasters through her work. Many of those lessons can be found in her 2011 book, Beyond Powerful Radio, the follow up to the 1996 work, Creating Powerful Radio. I would consider this podcast to be incomplete without an episode from Valerie. She is one of the most referenced persons in this series; not only from broadcasters, but now podcasters. In this episode, we discuss how her work has become more than about radio, and extends to anyone who is ...

Jun 02, 202146 minEp. 256

The Great Radio Reset

Matt goes solo this week with some ideas for the Great Radio Reset. With the pandemic coming to an end and radio stations looking to the future, we've assembled a list of things to think about. Some are some old ideas that should come to fruition, while others where born in the pandemic. As always your feedback is welcome. Here are the links that I promised to list in the episode: Pat Holiday's 2015 blog on live and local being overrated. Seth Resler's Hash Tag Scavenger Hunt. A transcription of...

May 25, 202112 minEp. 255

Skye Pillsbury: Podcast Purist

Long before I even knew that Skye was friends with my super close cousin Kingman, I wanted to have her on the show. She was a guest with Sound Off Alum Jim Harold shortly after we all convened on Orlando for Podcast Movement int the before times of 2019. Somehow, I failed to meet Skye. I later received an intro through Kingman to connect and that was more than enough of a sign to do this episode. In this episode, you will hear about Skye's podcast journey which goes all the way back to Bay area ...

May 18, 202154 minEp. 254

Sheri Lynch: Still In Control of the Show

One of our biggest podcast episodes was back in October of 2017 when we had Sheri Lynch on the show to talk about taking control of the Bob and Sheri Show. By control, that means retaining things like digital rights and having autonomy over your brand. The episode has remained popular over the years because of the number of radio people who have considered taking a similar jump. In fact, it is one of the episodes that I have recommended people listen to rather than me explaining what she stated ...

May 11, 202155 minEp. 253

Fred Jacobs' Tech Survey: Radio In The Year Of Covid

Tech Survey has been an annual study by Jacobs Media since 2005. But 2021 will be one for the ages. Completed during a pandemic, Tech Survey 2021 tells the radio story of what happened to our radio listeners when Work from home, Zoom, masks, no travel, and a politically charged internet took hold. Originally, this was going to be a discussion about radio one year into the pandemic but how much better is that discussion with data? In this episode, you'll learn how P1 radio listeners' habits chang...

May 01, 202148 minEp. 252

Dani Stover: Sunshine and Shade

Dani Stover has a wonderful studio with a beautiful sounding microphone and produces content for radio, and podcast. She's not the first unemployed creator to grace the podcast. Given the state of Canadian radio which is awaiting new regulations while dealing with the remnants of a pandemic economy, Dani is patiently testing the waters to rekindle her relationship with radio. I particular love this episode because Dani and I talk about the love affair we have with radio. Sometimes it's a mistres...

Apr 26, 202132 minEp. 251

Darryl Spring Talks To Bands

Darryl Spring is passionate about rock radio. Although it started out with an attraction for what was coming out of the club shows of then CFNY-FM 102, Darryl knew radio was his future. From Loyalist College, to Q92 in Timmins, to Corus Radio in Toronto and Hamilton. His next two stops included Kingston and Ottawa, where there was great success, and some unfortunately timed circumstances. In this episode you will hear about all the fun that went on at these stations. And just like our episode wi...

Apr 21, 202159 minEp. 250

Tracy Johnson: Talent Coach and Consultant

Tracy Johnson is a talent coach I had the pleasure of working with him back in 2013. His ideas and perspectives always resonated with both the Rock and Hot AC talent I was working with. I recall the ideas benefited not a personality's development, but soon after station morale and inevitably the ratings. Tracy also makes himself available to all performers with ongoing seminars. In this episode you'll hear how this Nebreska native got his radio start calling baseball games, how he found his way ...

Apr 14, 202136 minEp. 249

Matt Cundill: There's No Episode to Hear Here

This week I spent some time looking out the window and thinking about a lot of the news that has been circulating in the radio business. Most of it worries me. People asking if Clubhouse is going to kill podcasting have it wrong - it stands to take the place of conversational and interactive talk radio. Other things I covered: Geddy Lee from Rush is not happy with Rogers simulcasting Blue Jays games this year. Entercom rebrands as Audecy; ditching Radio.com in the process. We are one year into t...

Apr 09, 202112 minEp. 248

Joel Denver: All Access Dot Com

Joel Denver is the owner, publisher and president of All Access.com . If you work in radio, broadcasting and now podcasting, you likely have visited the All Access dot com website for industry news. Way back once computers began to take up room on the desk at and internet speeds hit 56k, you might have gone searching for radio industry news and found mainstays like R&R behind a paywall and Billboard Online just recently launched. All Access has always been free, always online and stays conne...

Mar 30, 202131 minEp. 247

Humble And Fred: Fiercely Independent

Humble and Fred are fiercely independent. They are the original "Life After Radio" personalities, having carved out a significant piece of the media pie for themselves. Back in 2011 they started a podcast and committed to it. (That's important component to their success BTW) They have had stints where they worked in radio for periods of time; including Kingston, Sirius XM for a superb 5 year run, and Funny 820AM in Hamilton up until last month. Through it all, Humble and Fred continue to produce...

Mar 23, 202153 minEp. 246

Shani Scott: The Queen of Some Media

Shani Scott is the owner of Media Room 360, a streaming and media distribution company out of Texas. Her company has been built largely through what she learned in radio. Inspired by listening to the legendary Tom Joyner on K104 in Dallas, Shani knew she was in it for the long haul. Believe it or not there are likely portions of our audience who don't know that Tom Joyner did mornings on K104 in Dallas and afternoons at WGCI in Chicago. Live. With flights both ways on Southwest Monday to Friday ...

Mar 17, 202139 minEp. 245

Howard Kroeger: When Classic Hits Was Born

Howard Kroeger was there in 2002 when a new radio format was launched in Winnipeg. The program director of Hot AC Q94.3 was apart of the programming team that had recently acquired AC Magic 99.9 from Standard Radio. It was obvious that Magic would no longer be an AC station, but what would it become in Winnipeg's competitive radio market? This is when BOB was born. Classic Hits is now in its 20th year as a radio format; straddling the divide between Boomer and Generation X - the original station...

Mar 09, 202158 minEp. 244

Introducing: Women in Media with Sarah Burke

Sarah Burke has a brand new podcast. Here's a bonus episode featuring our conversation about the show and we also catch up a bit since she was last on the podcast. You can catch our conversation on Facebook or YouTube . (And give our Youtube a Subscribe!) Please follow all the podcast social accounts and subscribe to the podcast too! Instagram Twitter Facebook Press release below: For Immediate Release CELEBRATED FEMALE BROADCASTER SARAH BURKE LAUNCHES WOMEN IN MEDIA PODCAST SiriusXM Host & ...

Mar 08, 202135 min

Bob Willette: Live From Bob's Basement

Bob Willette got his start in commercial radio working alongside Humble and Fred at 102.1 The Edge back in the late 90's. He started as an intern but later produced the show and followed them over to the Mix 99.9 in the 2000's. After Humble and Fred had this very strange separation, he was "excused" from his position as producer and went on to work at Proud-FM for nearly 9 years, serving as the program director for the planet's first commercially licensed radio station to serve the LGBTQ Communi...

Mar 02, 202133 minEp. 243

Lisa Guerrero: My Path To Being Brave

Lisa Guerrero has enough stories from her time at Fox and Monday Night Football to write a book. In fact, that is what she is doing right now. The award winning journalist for Inside Edition has a forthcoming book called Consider this interview to be a prelude to her forthcoming book about her life called Warrior: My Path to Being Brave. It will be released on January 24, 2023. In this episode, Lisa shares the high and low points of her time working in broadcasting; everything from a toxic envir...

Feb 25, 202155 minEp. 242

Dahlia Kurtz: On A Mission

For Dahlia, it's more than broadcasting - it is now a mission. She is a social good advocate, talk show host, writer, producer, actress, polyglot, certified personal trainer, and even a professional ping-pong player. She is a woman of many talents. She has recently mainly works as a radio talk show host and has interviewed many famous people such as Oscar winners, Famous Comedians, and Nobel Peace Prize Winners. In this episode, you'll hear Dahlia talk about her experience in getting laid off fr...

Feb 16, 202134 minEp. 241

Steve Goldstein: Amplifi Media

It's been over three years since we had Steve Goldstein from Amplifi Media on the show. He has an excellent feel for audio and how it is consumed, whether that is podcast, radio, streaming, voice or smart speakers. In particular, I have been fascinated with the advent of the smart speaker. Is it really a device that will save radio? Can it access those 1.8 million podcasts? How much of a game changer is it? In this episode, you'll hear how smart speakers have evolved since the sales explosion of...

Feb 10, 202130 minEp. 240
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