The Sound Off Podcast - podcast cover

The Sound Off Podcast

The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.

Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.

Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.

The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.

Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.

With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.

New episodes are released weekly.

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Episodes

Brooklyn Driediger: Virgin 94.5 Vancouver

Brooklyn Driediger is the midday and weekend host at Virgin 94.5 in Vancouver. She first caught my attention on social media... her feeds look so clean and the Reels so real. Her show is the same by the way. We spent a Sunday afternoon talking about her radio journey from the British Columbia Institute of Technology to Kelowna where she worked the cruiser, and then back to Vancouver where she worked her way to Virgin radio. In this episode, you'll find out how she wound up taking Radio and Broad...

Feb 02, 202135 minEp. 239

Big Kris Bawden: 101.1 Big FM Barrie

I met Big Kris way back in 2009. We had lunch at Earl's in Winnipeg. He was passing through and it was clear he was a rising talent in radio. A little over ten years later, we reconnected on this podcast to talk about all that has transpired in the 20 years he has been in radio. Most of it has been spent in Ontario with his most recent home at Corus' Big 101.1 in Barrie, just north of Toronto. In this episode, you will hear how Kris manages to balance radio, voice work, his comedy performances, ...

Jan 26, 202135 minEp. 238

Evan Degenhardt: 106.1 The Goat in Lloydminster Turns 20

Evan Degenhardt is the general manager and content director at 106.1 The Goat in Lloydminster. To be honest, we are not sure if it's Alberta, or Saskatchewan or both, but we do know that over the last twenty years the station has seen a lot of high end radio talent pass through its hallways and fill the airwaves with awesome radio. For a list of just the people we know, check out our episode page. In this episode you'll hear how Vista Radio is handling the anniversary in the face of the pandemic...

Jan 19, 202123 minEp. 237

Jesse Tieman: Country 93.5 Kingston

I loved my chat with Jesse Tieman from Kingston's Country 93.5. He does the morning show with Leanne Cater, "The Boss Lady and Jesse". I assumed that I would be talking with someone who grew up in Montreal. You see, his dad was the legendary sportscaster Randy Tieman from CFCF, but I didn't know that his late father commuted daily from Lancaster, Ontario. It was also exciting to discover we had a mutual admiration for the poutine in the area, and the joys of growing up at the local hockey rink. ...

Jan 12, 202138 minEp. 236

Happy New Year: The Stats for 2020

This show was streamed on Facebook and YouTube and Twitter on December 31,2020. To see the original stream of the show on Youtube . Please subscribe for free when you are there. We also put the show on Facebook and Periscope . For more you can see the video and all the stats on the Episode page. The top 5 podcast episodes for this year were. Paul Kaye Pete Marier Christian Hall Alan Cross Stu Jefferies There's more about this episode on our show page! Thanks also to the people who make this show...

Jan 01, 202127 minEp. 235

The Fifth Very Terry Christmas

For the last five years, Matt and Terry Dimonte have gotten together for a podcast chat around Christmas time. Terry loves Christmas and its a chance to talk about radio and a whole lot more. This year we ask Terry about some of his long time friendships he has had over the years. This partially dovetails from our previous episode featuring Vanessa Newman, whose father was one of Terry's best friends. He tells the story of how they became friends. I also ask Terry about his years in the restaura...

Dec 25, 202055 minEp. 234

Vanessa Newman: Z95.3 Vancouver

Vanessa Newman is the afternoon host at Z95.3 in Vancouver. She is a recipient of the British Columbia Broadcasters Performer of Tomorrow. Her radio journey starts in the late 90’s spending summers in Montreal with her Uncle Terry Dimonte from then Mix 96 and later CJAD. In this episode, Vanessa and I meet for the first time, after a collection of near misses. We will hear how she shied away from the radio limelight but later found her way into promotions and eventually on the air. You can conne...

Dec 22, 202047 minEp. 233

Jeff Vidler: The Canadian Podcast Listener 2020

Jeff Vidler makes his third appearance on the podcast to talk about the Canadian Podcast listener study which does an annual deep dive into the progress and behaviour of podcast listeners in Canada. Over the last year, over 4600 people have contributed their study which brings together advertising insights and podcast listening trends. This is the 4th edition and Jeff has taken the time to tell us about what's new in Canadian Podcast listening. In this episode, you'll hear why Spotify has become...

Dec 15, 202035 minEp. 232

Drex: Lowering DREXpecations

It's been a long year. Humanity has spent nine months in a pandemic and six of them without Drex on the radio. He left his position at Corus last June where he did a late night talk show across the country. He is now the morning host at Jack 96.9 in Vancouver along with Lena Schulman and No Fun Bob. In this episode, we spend 45 minutes on a livestream on our Youtube page . (Please subscribe) Drex talks about the challenges of the pandemic, including keeping his mental health on the level and goi...

Dec 10, 202047 minEp. 231

Sue Tyler: Humour, Sexuality, Equality

Sue Tyler is the afternoon host on Power 104 in Kelowna, British Columbia. Recently I saw her streaming on Twitch and was reminded that I really I need to hear the whole story. Sue has been on the radio for over thirty years. Like many of us who embark on the radio journey, we have our goals set on a destination or an end place. Sue Tyler is the afternoon drive host at power 104 in Kelowna, British Columbia. how she got there is culmination of life decisions, survival, wherewithal, and circumsta...

Dec 02, 202059 minEp. 230

Erica Ehm: Reinvention of a VJ

It's safe to say that Growing up Much is something millennials and Gen Xers have in common. Erica Ehm was one of the first batch of VJs to grace Canadian airwaves back when MuchMusic launched in 1984. Her broadcast journey actually began in Montreal in the late 70's when she entered her College into a contest on CHOM-FM to have Max Webster play in the Marianapolis Cafeteria. While her school did not win the contest, Erica did score a job in the CHOM-FM music library, and work and Broadway Live a...

Nov 26, 202059 minEp. 229

Jeremy White: No Place Like Home

Jeremy White works evenings and weekends at the Beat 92.5 in Montreal. He got his start in community radio at K103 in Kahnawake in the Mohawk Territory just off the island of Montreal. The radio station played a key role in the 1990 Oka Crisis which exposed Canada's fractured relationship was its First People. Jeremy shared some family stories from that era, along with growing up with the station, and listening to the incredible talent on CHOM, and Mix 96 like Cat Spencer, Terry Dimonte, Kim Ros...

Nov 18, 20201 hr 5 minEp. 228

Tony Coles: Mentorship, Pivoting and Gratitude

iHeart Media's Tony Coles was not immediately drawn to radio. It came later after he was let go from a radio job and competing program director, the late Dave Robbins showed compassion and reached out. Tony will tell the story in the show better than I can write it, but it was clear that Tony could relate to Dave's compassion, recognition and empathy for "those moments" in radio. I have had the chance to meet Tony on a few occasions and if you want to get better as a programmer, or air talent, f...

Nov 12, 202032 minEp. 227

Bryan Barletta: Ad Tech 101

When I started this podcast in 2016, it was as simple as uploading audio to Soundcloud. Then I saw what tech offered and I was hooked. Dynamic ad insertion opened up a world of possibilities as we could increase our ad inventory by selling spots tailored to regions. Ad tech has come a long way in the last few years, and I reached out to Bryan Barletta to give me a crash course in ad tech. He helps companies at their formative stages build up and effectively execute on their solutions in mobile r...

Nov 05, 202046 minEp. 226

Death of the Diary

Last week on the Broadcast Dialogue: The Podcast , I was listening to Numeris CEO Neil McEneaney provide an annual update. I had to stop listening when he expressed confidence in the TV paper diary method for gathering listening consumption. This is 2020, but the exit plan for the paper diary should have started back in 2007 when the decision to bring PPM to Canada was made. No, I am not advocating for PPM in Kelowna, but radio and advertisers should have been on lookout for a comparable measure...

Oct 28, 20208 minEp. 225

Tony Lorino: Throwback Nation

Things got a little weird at a conference a few years ago. There was a Michael Jackson impersonator, then the next conference it was Prince, then Madonna.... what was going on? Turns out those impersonators were a stunt by the people at Throwback Nation, a newly created syndicated show that was going to be targeting Classic hits stations across America. The former Entercom PD of great radio stations like Star 94.1 in Atlanta, and 99.7 the Point in Kansas had worked his way up through Go Radio an...

Oct 22, 202044 minEp. 224

Corey Tremere: P.E.I. Corey

I always have a strong sense about what's going on in P.E.I. Every morning I wake up and Corey Tremere's twitter account has all the latest from Prince Edward Island flowing. I'm two hours behind in the central time zone, so his midday show is my morning show. Ocean 100 has been the Island's #1 commercial radio station since it went on the air in 1974 at the 1190AM position. It then got a new address at 720AM in 1987, and a new frequency at Ocean 100.3FM in 2006. There's something wonderful abou...

Oct 15, 202034 minEp. 223

Chris Cruise: Throwback Nation 2k

Chris Cruise never had a radio career; he's always been a content creator. The Detroit native was let go from Entercom's Amp Radio 98.7 and attempted the sales thing before returning to his roots as a teacher at Chris can be heard on a number of station's across America already, but you're about to hear a lot more of him with the launch of Throwback Nation 2K in January. The original classic hits juggernaut Throwback Nation is a the creation of Tony Lorino, and will now branch out in the next mi...

Oct 10, 202030 minEp. 222

Paul Kaye: Radio No Longer A Walk in the Park

Paul Kaye is the VP of Music Brands and In House Production at Rogers. When he was hired in July of 2017, it was mentioned that his position is an evolving one. True to that statement - his position remains as fluid as ever given the accelerating change for the medium and for the content creators who work in it. The last time we had Paul on the show, it was December 2016 and he was fulfilling a role at Newcap Radio. We haven't felt the need to have him back because the episode was very evergreen...

Sep 29, 202039 minEp. 221

Kevin Getz On My Podcast

Kevin Getz is the swing announcer at 102.1 The Edge in Toronto. He recently came out with a brand new album. What makes the album unique is that it is a spoken word album full of his radio breaks. The collection of audio is an attempt to make his audio more durable, sustainable, marketable, and less disposable. In this episode, Kevin and I talked a lot about how breaks are put together, but what happens after that break is aired. He admits he is a hoarder and that he keeps everything he airs on ...

Sep 22, 202032 minEp. 220

Lili Wexu: Hear That Voice Again

Lili Wexu is a voice actress based in Los Angeles but started in Montreal. You might say this is all Howard Stern's fault. Back in the late 90's Howard Stern was syndicated to Q107 in Toronto and CHOM in Montreal. The result for the former was a failed venture, the latter was a near disaster. CHOM's longtime competitor at the time was Mix 96, who courted disenfranchised francophones to their station but using Lili as imaging talent. Rob Braide was general manager at Mix 96 and had been apart of ...

Sep 18, 202046 minEp. 219

Maureen Holloway With the Last Word

I never realized how lucky I was to work alongside Maureen Holloway - until I no longer did. Mo is now the morning host with Darren B. Lamb on 98.1 CHFI in Toronto. Maureen is brutally honest about her career, her family, her relationships and her 2005 battle with cancer. I was working in Montreal at the time and she was quite open with the Mix 96 audience at the time. I did not know that she had not shared that with the rest of the radio affiliates outside of Montreal and Toronto. In this episo...

Sep 12, 202045 minEp. 218

More Talk, Less Rock

Matt is on the road in Quebec this week and explains that the spoken word has more than than music to radio programmers. Canadian radio regulations need to be reviewed and instead of focusing on Cancon for music - maybe the CRTC should be focusing on regulating who is doing the talking and from where. In this episode, we made mention of Kevin Getz's from 102.1 the Edge. He just releases an album where he monetizes his audio content. You can buy it on Apple Music , Amazon and Google Play . Thanks...

Sep 02, 20206 minEp. 217

Tom Webster: Edison Research

Tom Webster is a Senior VP at Edison Research. There are a few spots on our company calendar we circle in anticipation of Tom. It's either a data release for Edison's Share of Ear, an Infinite Dial Study, or an address at Podcast Movement. This month we would have heard Tom at PM20 but with 2020 being as it is, this episode will have to serve as our fix. In this episode you will hear about some of the differences between Canadian and U.S. radio listening habits, our discussion around Pandora bei...

Aug 24, 202041 minEp. 216

Pete Marier: Being Bad Pete

How did Pete Marier become Bad Pete? He tells us. I spent my teenage years listening to Pete Marier on my clock radio when he was at 980 CKGM and 95.9 CJFM. The next decade Pete was a co-worker and we've been friends since. We are not strangers to Winnipeg and Montreal radio, nor the task of raising three boys, So we always have lots of talk about. A lot of people don’t immediately associate Pete with being Bob-FM's first morning host when the format was launched back in 2002 in Winnipeg. He tel...

Aug 18, 20201 hr 12 minEp. 215

Julie James: Musically, Vocally, Personally

In this episode Julie and I talk about working from home, having to adjust while doing multiple radio tasks including imaging, music programming, music meetings, and building a home office. It's the little things like an extra monitor or a chair to endure prolonged periods of work. I also asked Julie about the AC format and how it has evolved over the last few years, some of the tools she uses to help make music decisions, what it all takes to keep great radio stations sounding awesome, and what...

Aug 11, 202043 minEp. 214

Alan Cross: What Happens To Music?

Alan Cross loves music. Over the last few months we have done a few episodes discussing radio on a pandemic planet. But what about the music industry? What about the business side of music? It is especially curious given that music's entire business model has been turned on its head since 1999. Income has shifted from selling physical music to subscriptions and live touring; the latter of which is now effectively cancelled for this year, and possibly next year. In this episode, Alan talks about ...

Aug 04, 202042 minEp. 213

Stu Jefferies: Mornings Boom 97.3 Toronto

If you're a Gen Xer, you likely know Stu Jefferies. He was the host of the venerable CBC TV show Good Rockin' Tonight which ran from 1983 to 1993. The Canadian reply to NBC's Friday Night Videos carried it's weight and powered the Cancon to kids whose parents were too cheap to spring for MuchMusic. Yes... this was a thing. If all you know about Stu is his stint on TV, then here is the rest of the radio story. It all started in Winnipeg, went to Saskatchewan, Vancouver, Edmonton, and then back to...

Jul 28, 202051 minEp. 212

Getting Messy with Jesse and Jenna

When we had Jenna on our podcast 18 months ago , she was in the throes on getting ousted from a gig she loved on a station where they were working hard and building a following. It's a tall order to compete in a market like Ottawa where their direct competition is #1 and have been for 15 years. Since then, Jesse and Jenna launched a podcast and with the help of Blast The Radio , they have found the podcast strut after 200 episodes. Like any podcaster who is in it for the long haul, they had to m...

Jul 21, 202041 minEp. 211

Jay Richardson: Power by Day, Jets Voice at Night.

Here's something you need to know about Jay Richardson. He's a really nice guy. Know what else? He's a true empathetic soul who cares. Which is why he always feels a little uneasy about the present and especially the future. However, we spoke a lot about the past in this episode. Jay is the afternoon drive host at Power 97 in Winnipeg, which is where he started the on-air portion of his radio career back in 2007. One day while worrying about the future, he came into my office and we can up with ...

Jul 13, 202056 minEp. 210
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