Matt hears more bad radio than good radio. There are stations and shows that are mailing it in, doing smash and grab type bits that don't brand build for either the radio station or the personalities; and radio's share of the audience against streaming and podcasting continues to diminish as a result. Spoiler: Matt does not twist his ankle coming off his soapbox. A thanks to the people who support the show each week and allow it arrive on your phones for free. Matt Fogarty Voiceovers nLogic Mega...
Oct 29, 2022•8 min•Ep. 326
Bryan Barletta is back to tell us about the evolution of his company, Sounds Profitable. He started it two years ago, and since then it's evolved harmoniously alongside the podcast industry. You don't need even need to have podcast ads on your show to find value in its podcasts and newsletters, which we highly recommend you subscribe to. In this episode, we speak to Bryan about the first two years of Sounds Profitable. We discuss the podcasts he's on-boarded, like The Download, and the great pod...
Oct 20, 2022•42 min•Ep. 325
Clayon Kroeker came out of Don Scott's Western Academy of Broadcast back in 2010 with eyes on becoming a sports commentator. Don suggested that he try FM Music to start as there are more opportunities avaiable. He landed the very coveted overnight position at GX94 in Yorkton, Saskatchewan which still believes in the power of overnight radio. Clayton then went on to work at Golden West Broadcasting in oil rich Estevan before landing in Saskatoon with Harvard owned Cruz 96.3. In this episode, you ...
Oct 14, 2022•31 min•Ep. 324
This week, we're joined by David Yas, founder and CEO of the Boston Podcast Network. David's name is attached to about 1000 episodes of various shows, which have altogether garnered over 367,000 downloads. David and I talk about that network of his quite a bit, including how he got into podcasting in the first place, and how he built it up into one of the most successful independent podcast networks in Boston. He's been producing shows for 7 years now, including a few of his own: The daily-runni...
Oct 06, 2022•35 min•Ep. 323
Shawn Smith is the owner of Broadcast Dialogue, and its parent company Momentum Media Marketing. Broadcast Dialogue has been around since 1992, and is well-established as Canada's premiere broadcast industry trade publication. If you've been following The Sound Off Podcast since the beginning, you might remember that Shawn originally appeared on this podcast in its infancy. In this episode, we discuss the acquisition of the legendary Canadian broadcast magazine 6 years later, along with all the ...
Oct 01, 2022•21 min•Ep. 322
It has been 515 days since we had Fred Jacobs has been on the show. Back then we were unpacking a lot of the surprising results from a Covid induced Tech Survey. This time we have the benefit of catching up on three pieces of research that I felt needed discussing: The two Tech Survey's for Public Radio and Commercial radio, and the AQ4 Survey which targets air talent. The fourth instalment of AQ was released at Morning Show Boot Camp in Chicago in August and it is an eye opening piece of resear...
Sep 24, 2022•47 min•Ep. 321
Jay Nachlis recently celebrated 5 years at Coleman Insights, he admitted that "not every career move I've made was the best decision, but every one of them was important for different reasons. With every single one, I made lasting friendships, learned from mistakes, and got better." Which is why he ascended to VP/Consultant & Marketing Director at Coleman Insights earlier this year. I had the opportunity to meet Jay at Podcast Movement earlier this year and found ourselves talking about Cana...
Sep 13, 2022•51 min•Ep. 320
We last spoke to Dervla Trainor back in 2019. Dervla is the founder and co-owner of the V.O. North conference, and it was getting to that point where the event was creating FOMO (Fear of Missing Out) for people in the Voice over community. Sadly, the pandemic caused a disruption to that momentum with 2020 being shifted online and 2021 postponed. However, the event is back and better than ever September 16-18 at the Pantages Hotel in Toronto. Check out the lineup and show here. In this episode, D...
Sep 06, 2022•21 min•Ep. 319
This episode, versatility is the word of the day. Sam Cook is currently the host and executive producer of The Shot, a singer/songwriter competition show filmed in Toronto, but she's also spent time as a radio host, podcaster, VO artist, and on-screen with other TV networks like YTV. It should go without saying that most people don't begin their career on one of the biggest shows in television history, but that's exactly what Sam did. We talk to her about how a Canadian girl managed to land an i...
Aug 30, 2022•39 min•Ep. 318
Todd Cochrane is a guest you might recognize. Last time he was on the show, in October 2019, we kept things fairly light. This time, however, diving straight into the deep end on the technical side of podcasting: RSS feeds, micro payments, Podcast 2.0, and what the future might look like for podcasts. If you're a creator who cares about the computer mumbo-jumbo that goes on behind the scenes, this episode is for you. Todd is the team leader at Blubrry, a podcast hosting platform that's breaking ...
Aug 23, 2022•59 min•Ep. 317
Jeff Winskell is a bit of an anomaly in radio. Most folks attend university courses specifically tailored to broadcast, which leads them into the industry naturally, but Jeff went from film student to radio show producer in just a few years. In this episode, we talk about exactly how that transition went, as well as the lengthy radio career he created for himself afterwards. Jeff's been a large-scale program director all across Canada, from Vancouver to Ontario, working with big names like Virgi...
Aug 16, 2022•48 min•Ep. 316
Jenn Dalen-Gordon is the operations manager for the Interior stations of British Columbia for Stingray Radio. She also oversees about 20 other Country stations under the Real Country and New Country moniker. She was raised on Country 105.1 in Calgary and attended the Southern Alberta Institute of Technology. She worked at Golden West Broadcasting, before the tour of rural Alberta took her to Leduc where she apart of the launch of 88.1 the One, and then to Red Deer where she became program direct...
Aug 10, 2022•49 min•Ep. 315
I know what you are thinking; with a title like that, the episode involves Rush. It does not. But given all the discussion of Ari's upbringing in the Suburbs of Toronto, and his affinity for playing the bass, this lyric from the song Subdivisions came to my head. Ari Daniel now lives in Vancouver after working at great radio stations like Virgin Radio 94.5, Sun FM 99.9 in Kelowna, and EZ Rock 97.3 in Toronto. There are lots of legendary names that get mentioned in this episode; all contributors ...
Aug 02, 2022•40 min•Ep. 314
This week's show features yet another broadcast icon who I've been a fan of for a long time. Eric Zane is one of many former radio hosts who've made the transition into podcasting, and he's done it more successfully than most. Back when I met Eric in 2019, I knew him from the Free Beer & Hot Wings radio show out of Grand Rapids, Michigan- a show he'd just begun to pivot away from to debut his own podcast. But this was 2019, and it wasn't so easy back then to make the switch. Eric was one of ...
Jul 27, 2022•46 min•Ep. 313
Jamie Cawdell is the Assistant Programme Controller at Radio Essex in England. He is also the curator the CHR Prep Service which is used on radio stations around the world including Virgin Radio in Canada and Z100 in New York. Over the years, we have seen many of radio's best branch out into other facets of the business. Whether it was John Mielke in the 90's starting his Milkman Unlimited business, Matt Fogarty or Drake Donovan shifting from Creative to voice imaging, or Bob & Sheri or Humb...
Jul 20, 2022•44 min•Ep. 312
Aaron Rand has been on Montreal radio since the 70’s. I didn’t catch on to his show until the mid 80’s where he became a household name, despite working at some radio stations that weren’t known for their ratings. Right around the time AM started its decline, Aaron Rand’s show started to take off. I ran into Aaron at (what I think is North America’s best restaurant) Joe Beef while having dinner with another Montreal radio icon, Terry Dimonte. The next thing said at the table was pretty obvious –...
Jul 14, 2022•53 min•Ep. 311
A lot of radio personalities are initially attracted to the medium because of the music. But some hosts, like Sylvia Alvarado, go far beyond a passing interest. As the midday host on KOMP 92.3 in Vegas, she's had incredible interviews with some of the biggest stars in rock music: Slash, Pat Carney from The Black Keys, Zakk Wylde, and Matt Schultz from Cage The Elephant, just to name a few. She's also a musician herself- She's sung the national anthem at games for the Vegas Aviators and the Golde...
Jul 06, 2022•34 min•Ep. 310
I have launched a new podcast! With a little help from my Podcast Super Friends. In the past you have heard stories from for radio program director Jon Gay aka Jag in Detroit, and Catherine O'Brien from Branch Out Programs. Meet Johnny Peterson who is the same age as my twin boys. Johnny went to Texas Christian University and studied marketing. When it came to audio... he learned the rest on his own. It's amazing what you can pick up from You Tube and by getting together with other podcast Super...
Jul 01, 2022•47 min•Ep. 309
Every time we have a radio veteran on the podcast, the conversation shifts to the future of radio at least once. But it's always about the future with Marty Forbes. He always has had an eye towards it. It's no secret that the broadcast industry is struggling to keep up with the times. But few guests have quite the depth of insight into radio's slow demise that Marty Forbes brings. A lifelong Program Director, VP and GM at stations like CKFM 99.9, the Bear in Edmonton, CISL, CKKS, CJAX, CKSL, and...
Jun 28, 2022•45 min•Ep. 308
Arielle Nissenblatt's podcast journey started with a newsletter and a call to Dan Franks and Jared Easley, the co-founders of Podcast Movement. Since then she has grown the Ear Buds Collective Newsletter, joined the team at Squadcast as Community Manager, and is now creating social media content at Sounds Profitable and co-hosting the flagship show with Bryan Barletta. In this episode, you will hear how Arielle discovered that she was a better learner via audio than visual. how radio was her fir...
Jun 21, 2022•44 min•Ep. 307
One of the better legacies the pandemic was people rediscovered the value and simplicity of taking a walk. There's something magical and simple about wandering around with someone you love to talk to and immersing yourself amongst the fresh air and conversation. This week Buzz Knight returns to the Sound Off Podcast. In February 2019, Matt Cundill and Buzz Knight talked about his previous podcast Healthy Paranoia. Buzz’s new one is called Takin' A Walk, and it's themed around Buzz simply going f...
Jun 15, 2022•26 min•Ep. 306
The show has been very Canada-centric for the last few weeks, so it felt like there was no better time to bring on a broadcast legend from another part of the world. This week's guest, Nails Mahoney, has been hosting top-rated radio shows in Ireland and the UK for decades. He's also worked as a TV presenter in Ireland, and performed onstage as a stand-up comedian and keynote/guest speaker at more than 30 workshops like TEDx Dublin. But don't drift away yet, our Canadian audience! Nails has also ...
Jun 07, 2022•43 min•Ep. 305
It's not unusual for me to bring old friends onto the show. In fact, a good chunk of our episodes have come about because of existing connections I've had in the broadcast industry. What is unusual, though, is for me to bring on a friend from all the way back in elementary school- one who's also had an incredible broadcast career, and who until recording this episode, I hadn't spoken to since 1984. This week's guest, Adrian Harewood, has been with the CBC since 2006. Once upon a time, he was the...
Jun 02, 2022•1 hr 2 min•Ep. 304
In the 6 years since we started a podcast, there has been a total of one (1) request for a transcription of an episode. That was the Natasha Gargiulo episode back in 2018, and the person asking was hearing impaired. Natasha has a very large Canadian following, and I would have been more than happy to help out one of her followers. Sadly, at the time, I was largely clueless on how to do this. Today, I am happy to report that I know a little more on the topic. At Podcast Movement last month, the L...
May 25, 2022•7 min•Ep. 303
There's a lot of potential to make money, or lose it, in Las Vegas. In fact, that's pretty much the whole point of the city. Most people head down there to try their hand at the slots, play a few rounds of blackjack, take in some spectacular shows, or bet it all on a high-stakes poker match. But you don't see many people betting on the city itself. Jeff Walker is an exception to that rule. A former radio personality in Calgary, Winnipeg and Edmonton, Jeff has turned his voice and experience into...
May 20, 2022•1 hr 20 min•Ep. 302
If you've ever taken a look at the other shows we offer on the Soundoff Podcast Network, this week's guest should sound quite familiar. Mark Sutcliffe is the host of the Digging Deep podcast, one of our largest shows, where he uses the knowledge gained from his lengthy and prolific career in the broadcast industry to give some seriously gripping interviews. There's a reason I said "In the broadcast industry" there, and not just "In broadcasting." And that's because Mark has seen just about every...
May 09, 2022•45 min•Ep. 301
We're finally at the big 300, an episode years in the making. As it's tradition for podcasters to do something special for milestones like this, I thought it would be the perfect time to look back on how exactly we got here: Where we started, the mistakes we've had to correct, the ways the show has evolved since 2016, and most importantly, the people who helped us get here, and continue to help today. And yes, of course that includes all our loyal listeners as well. If you are a returning listen...
May 03, 2022•9 min•Ep. 300
Before starting this episode, I want you to imagine the program director of a radio station. You're probably picturing someone around my age, or maybe a bit older, depending on the station. A mature man or woman, with over a decade of experience in broadcasting, who can use that experience to run things smoothly and professionally. What you're probably not picturing is a 26-year-old Pro Tools aficionado and part-time radio host who's handling a station for the first time. But that's exactly the ...
Apr 25, 2022•33 min•Ep. 299
You know Geoff Allan's voice. No, really, you do. If you've ever heard an ad for Burger King, Bud Light, or Hardee's, you've probably heard Geoff's dulcet tones announcing the return of the biggest burger you've ever seen. I've certainly heard Geoff enough to recognize that baritone anywhere- although I suppose I have an advantage. He is my second cousin, after all. As his cousin, I can tell you that Geoff has always had a fantastic voice. So, of course, it was only natural for him to finish sch...
Apr 18, 2022•44 min•Ep. 298
It's not often that we hear a British accent on the radio in Canada. Especially outside of Toronto, or maybe Vancouver, most of our talent is home-grown. Chris Ash is a notable exception to that rule. Chris was born and raised in the UK, attending Staffordshire University and beginning his broadcasting career in Kettering, close to London. After only a few years, he made the journey to Canada, landing in Yorkton, Saskatchewan in 2016 and crushing it in Canadian broadcast ever since. But if you t...
Apr 12, 2022•36 min•Ep. 297
