It's been *awhile* since my last episode, 4 months to be exact.. but I'm back! (and ready to throw some side gig goodness your way :) My guest today is Sindy Warren, certified life and business coach, published author and Yogi. Sindy's mission is to help new entrepreneurs start and grow a successful (and profitable) side gig. PRESS PLAY on this episode to learn why you should or *should not* throw in the towel on your side gig, how to build the foundation for a strong side gig sales strategy and...
Aug 15, 2022•18 min•Ep. 103
What happens when TWO sales coaches get behind the mic and talk shop for 20 minutes? You get a fast-paced, in your face, AMAZING podcast episode all about (you guessed it) SALES STRATEGY. Natasha Hemmingway, my friend and fellow sales coach and speaker, is my guest today and her mission is to help you show up confidently and charge what you're worth. PRESS PLAY on this episode to learn why you gotta "make the main thing, the main thing" in order to grow your bottom line this year ('cuz guess wha...
Apr 04, 2022•23 min•Ep. 102
If you wake up in the morning thinking, "how am I going to bring CASH into my business TODAY?" you're in for a special treat. Meet Bridget (aka Bridge) James Ling, Business and Manifestation Coach who specializes in helping entrepreneurs create a six figure coaching business. PRESS PLAY on this episode to learn why small, calculated risks over time are the key to unlocking everything you want in your business (and your life!) how to combat the "I don't know what I don't know" struggle head on (a...
Feb 14, 2022•16 min•Ep. 101
Did I hear you say you wanna cut through the noise and get to what really matters to your clients and prospects? Good! 'Cuz today on the 100th EPISODE of The Side Gig Central Podcast, I'm gonna help you accomplish just that. PRESS PLAY to find out what triggers people to buy services like yours and how to use the buying trigger technique to get in front of prospects sooner, find less crowded channels, create better messages and more helpful content and most importantly become top of mind when a ...
Feb 07, 2022•10 min•Ep. 100
Breaking news: YOU get to decide what "Instagram growth" means for your business. Why? Because *you* have to decide what your ultimate goal is for being on this app in the first place. No sense in getting all crazy about insights and metrics that have no bearing whatsoever on selling your offer (I'm looking at you follower count and Reel views!) So to make sure you're not getting *too* lost in the IG sauce these days, I have my friend and fellow podcaster, Allison Scholes on the show to help you...
Jan 31, 2022•27 min•Ep. 99
If you've ever felt like you need to hit the fast forward button to quickly get through all of the *really* uncomfortable parts of your entrepreneurial journey, then you need to meet Jen. Jen Fieldman is a business coach for women who helps service-based businesses navigate the entrepreneurial journey. And it just so happens, Jen has a powerful approach to prioritizing the things in your business that *actually* matter. PRESS PLAY" to hear how to release what you think you *should* be doing and ...
Nov 26, 2021•20 min•Ep. 98
Admit it. You’ve watched countless Ted Talks and thought “I could NEVER do that.” Wrong. You’re adorable, but you’re wrong. If you’ve got a skillset that helps people and you’re comfy cozy selling, you can totally give a rousing, motivating speech that’ll have the audience clapping wildly and chanting your name. And today’s guest can show you how. Ashley Kirkwood is the owner of Speak Your Way to Cash where she helps service-based business owners land five-figure speaking gigs – from the get-go....
Sep 27, 2021•17 min•Ep. 97
Let's be real: It doesn't matter how many times you redesign your offers, or raise your prices, or cross your fingers that your clients will buy more. If your money mindset isn't up to snuff – it. ain't. Happening. Even if you think money mindset is a little too "woo" for you, if your biz isn't making bank, it's worth entertaining the idea that your thoughts and beliefs can influence your actions and results. And Ayana Campbell Smith is gonna help you make CENTS of it all! She's a debt-free mone...
Aug 30, 2021•18 min•Ep. 96
What’s better than summer vibes, a sweet pinot, and some “Hell in a Bucket Hot Chicken?” Um, not too many things, but this episode comes *pretty* close! Meet Desiree Bagnell, the owner of The Grateful Gourmet where her motto is “peace, love, and good food.” When corporate cutbacks unexpectedly propelled Desi into launching the Grateful Gourmet (a lifelong dream), she leaned into building an amazing (and extremely loyal) community to fire up her new business. You’ll have to PRESS PLAY for the res...
Aug 09, 2021•23 min•Ep. 95
Calling all side gig entrepreneurs and solopreneurs: THIS episode is your permission slip. Permission granted to be yourself and share your knowledge (and your entrepreneurial journey) on LinkedIn (*gasp*) without feeling like you’ll “get caught”...ESPECIALLY if you’re currently in a corporate role. My guest today, Britta Blanski, is a LinkedIn strategist who helps business owners maximize exposure, gain visibility, and generate leads on LinkedIn, and you are soooo gonna wanna hear what she has ...
Jul 26, 2021•18 min•Ep. 94
This episode just hits differently. Like a Disney+ binge fest on a Wednesday night when you’re snuggling with your sweetie or a hilarious Baby Yoda GIF when you’re having a bad day. Yes, it's THAT good. My guest today, Artin Nazarian, Disney exec, author, and entrepreneur, is about to give you *all* the feels while revealing the magic of balancing a side gig with your corporate career. PRESS PLAY to learn what it's *really* like to be The Incredibles IRL, leading a double life as a Disney execut...
Jul 19, 2021•26 min•Ep. 93
Have you ever asked a friend or family member, "Err, hey, you wanna lend me some moolah for this really cool business idea I have?” Thankfully, you’ll never have to have ^^ that ^^ conversation with your friends or family (or beg strangers for startup cash...) ‘cuz KJ Blattenbauer is BACK on the show today and she's gonna show you how to ruthlessly execute a crowdfunding campaign. KJ is the founder of pretty peptalks, a brand-new stationery line – 100% funded on Kickstarter. PRESS PLAY on this e...
Jul 12, 2021•30 min•Ep. 92
When you start throwing around FOMO inducing phrases in your sales copy like, “Last chance!” “Hurry!” “Just 2 spots left!”...it can sometimes come across as spammy. Like forex bots inside your DM’s, spammy. And as you know, people generally don’t wanna feel like they’re being manipulated by spammy bots. So, how can you upgrade your use of FOMO without sounding spammy? Simple. PRESS PLAY on this episode to learn the three key ways you can upgrade your use of loss aversion (or FOMO) in your sales ...
Jun 28, 2021•12 min•Ep. 91
Are you a solopreneur who wants media exposure this year? This episode is for you! I don’t know about you, but whenever I hear the words “publicist,” “PR,” or “public relations” I immediately visualize Samantha Jones from Sex and the City, running around NYC like a badass boss, getting her clients booked for red carpet appearances, planning the perfect photo op (and even turning hot waiters into movie stars). Just me? You too? *okay, phew* Obviously, it’s unrealistic to think we can create a sol...
Jun 21, 2021•20 min•Ep. 90
Have you ever felt like thought leadership should be left up to the "heavy hitters?" Like your opinion doesn't *really* matter? Or have you ever held back your opinion on a topic because you're afraid of making sweeping generalizations like, "60% of the time it works, every time," and getting called out on it? Meet Cheryl Lau, a side hustle coach who helps entrepreneurs make a full time income on part time hours AND can help you get over your thought leadership fears. PRESS PLAY to learn what th...
Jun 14, 2021•19 min•Ep. 89
You don’t hafta be “steering the ship” 24/7 to deliver a phenomenal client experience. And you *definitely* don’t hafta drown in a sea of admin work just to personalize your service. Luckily, I’ve got Amy Feierman on the show today to show us how it’s done. Amy is a client experience strategist who helps service-based solopreneurs develop the kind of solid client relationships that lead to loyal, repeat clients. She’s even gonna throw you the life jacket you so desperately need (aka systems) to ...
Jun 07, 2021•19 min•Ep. 88
If you’re chasing every single lead even if they *may not* be a good fit for your business, you’re sliding down a slippery slope toward becoming a commoditized service provider (with your only differentiating factor being price – ekkk). Luckily, I have Patty Dominguez on the show today to help us avoid being “just another” . Patty is the founder of Positioning to Profit and helps women entrepreneurs establish their Category of One status, *basically* making their competition irrelevant. Press PL...
May 31, 2021•14 min•Ep. 87
Tracie's back. Back again. Tracie's back. Tell a friend. My editor (and good friend!) Tracie Kendziora is back on the podcast today, and I'm over the moon excited to share her copy wisdom with you. In case you haven't met her yet, Tracie is a copy coach and editor who helps online biz owners, coaches, and creatives write compelling copy. And I know (from first-hand experience) that Tracie can help you be more consistent with your content, save you a boatload of time writing copy, and help you st...
May 17, 2021•17 min•Ep. 86
We gotta have the "are you feeling salesy" chat right now. Why? Because If you haven't landed a client in a while or things aren't going well in your business, you could be sabotaging yourself with the ol' "I hate selling because I feel salesy" excuse. So today, we're dishing out the tough love to help getcha outta your salesy funk. Michelle Vroom, marketing coach and host of the Market Like a Boss Podcast is my guest today and she helps female solopreneurs attract dream clients. PRESS PLAY to l...
May 03, 2021•16 min•Ep. 85
So you wanna land a sponsorship with ? Well, what if I told you that today’s episode is gonna lay out the EXACT sales process you need (yes, it’s a sales process) to secure a corporate sponsorship for your event or podcast? You’d be all like, “Ugh, that sounds too good to be true,” right? Jessica Chinyelu, corporate sponsorship strategist (extraordinaire) and my guest on today’s episode, is about to spill *all* the tea on how to get backed by the world’s biggest brands. PRESS PLAY to learn the e...
Apr 26, 2021•19 min•Ep. 84
Have you ever considered using a pre-sale strategy for your service-based business? If you're shaking your head 'um no' right now, listen up because PRE-SALES could very well be the secret weapon your business has been missing. My guest today is Nash Cohen, a seasoned entrepreneur who helps start-ups get organized, raise capital and get traction. PRESS PLAY to learn how to use pre-sales to sell your offer way in advance of "delivering the goods" to your clients and how you (yes, you!) can succes...
Apr 12, 2021•14 min•Ep. 83
If you've been chugging along working on your business (without a business plan) slow your roll for ~15 minutes and listen up. Meet Diane Tarshis, Founder of the Startup Distillery, a consulting firm that helps entrepreneurs like you build growing, profitable businesses step by step. In today's conversation, you'll learn exactly what you should avoid when putting together your business plan (or a roadmap if you think the term "business plan" sounds too scary) how to prove out your business model...
Apr 05, 2021•15 min•Ep. 82
Have you ever thought about setting fire to your current content strategy? Like how Stripe and pals set Dorry's Tavern ablaze? (*gremlins and hooch everywhere*) I know I have...more than once! When you’ve been in the service-based business game for awhile, it’s easy to feel stuck, uninspired, and downright tired of constantly feeding the never-satisfied content gremlin inside your biz. (This lil dude is voracious!) Which is why my convo with content strategist Veronica Sagastume is gonna help yo...
Mar 29, 2021•22 min•Ep. 81
If you haven’t given yourself permission to hit the ol’ pause button and the same ol’ depressing soap opera is on autopilot in the background, today’s episode with mindset coach Sandra Possing is your much-needed commercial break. PRESS PLAY to learn why entrepreneurship is the ultimate personal development journey, how to use the power of “positive brainwashing” to help you stay inspired, what Sandra would tell a brand-new biz owner (and the #1 piece of advice she got when she was just starting...
Mar 22, 2021•18 min•Ep. 80
Does the word “networking” make you shudder (and silently scream “noooooo, I don’t wanna”)? Ha! Me too. Which is why I invited Arjun Rai, founder and CEO of hellowoofy.com, on the podcast to talk about the best strategies for networking online and offline (when it comes back...) that won’t make you mutter, "No hablo inglés..." PRESS PLAY on this episode to learn the best ways to engage in meaningful conversations with new connections (without feeling like a weirdo) the secret hack Arjun uses to ...
Mar 15, 2021•17 min•Ep. 79
Wanna feel more merry and less miserable about your content marketing? Yes? Well, you're gonna be pleased as punch to meet Michelle Knight, the CEO of BrandMerry (and your new biz BFF) who helps entrepreneurs monetize their story with advanced marketing strategies. And it juuussssttt so happens that one of Michelle’s highly effective (and advanced) marketing strategies is all about repurposing content. Cuz ain’t nobody got time to churn out *even more* content! PRESS PLAY to learn how to take on...
Mar 08, 2021•14 min•Ep. 78
Wanna know the key to explosive biz growth on Clubhouse? Think of this episode as a skip-the-line, all-access pass to a Prohibition-era speakeasy (without the 20s fedoras or slinky swing dresses and complicated handshakes.) PRESS PLAY on this episode to meet Natali Chanany, IG coach and Clubhouse QUEEN, who shares insider info on the “drop-in audio” world of Clubhouse and why it's the hottest underground biz club around. On today's episode you'll learn how to use Clubhouse to show off your autho...
Mar 01, 2021•15 min•Ep. 77
Meet Damion Lupo, the author of Unicornomics, the host of the Financial Underdogs Podcast, and the founder of more than 50 (!) companies. PRESS PLAY on this episode to learn why you should start using KPIs to measure your growth, (not just sales) what’s missing if you want to scale your personal brand, one of the red flags that means you should throw in the towel and try something new, and what unicorns are REALLY made of! Damion's book "Unicornomics" : https://damionlupo.com/damion-lupo-books C...
Feb 22, 2021•14 min•Ep. 76
You know how you want legions of loyal superfans to support your business, no matter what? Well, it doesn't have to be a fantasy (like a magic carpet ride or a giant blue genie in a bottle). You can bibbidi bobbidy boo your way to adoring customers for YOUR online business – with the right systems in place of course. Meet Shannon Baker, podcaster and business systems fairy godmother, errr, strategist who helps busy women with service-based businesses create systems to automate the heck outta tim...
Feb 15, 2021•19 min•Ep. 75
Gabriela Sullen is back on the show today to share an update on her entrepreneurial journey; so far! Last time Gabi was on the show (6 months ago ~ whoa time flies when you haven’t left the house in a year), we talked about her 5 different income streams and how she’s managing it all with systems and solid AF biz foundations. On today’s episode, you’ll hear about her fragrance line, Dalia Worldwide, and some of the most important lessons she learned in the last 6 months of bootstrapping her biz....
Feb 08, 2021•16 min•Ep. 74
