In this episode, Anthea Mumby and I talk about the importance of having a vision statement for your company and your life. And the extra importance this takes if you are an Entrepreneurial Couple. When Anthea first made a vision statement and how How it affected her mental health What is in a vision statement How often to review your vision statement How to turn your vision into a tool for recruiting staff, ideal clients, and measuring your progress Why you also need a personal vision statement...
Jan 31, 2023•26 min
In this episode we talk about building wealth as a business owner Discussed in this episode: Is investing all your money in your business a good move? Are you building a business to sell or for personal income or both? Start with the end in mind What is your big purpose and how do you balance that with growing your wealth? How wealth helps you fulfill your big purpose in life Profit is good, wealth is good We may not have a choice about when we stop working in our business Build your wealth in y...
Jan 25, 2023•22 min
Our first business couple interview!! Before we got there we talked about some of the ways they have structured their business operations so that they can work well together. Some key points: Saying Yes to Opportunity – even if you aren’t quite ready Balancing perfectionism and getting something out the door Role fluidity And we talk about Crypto and Blockchain – not as an investment, but rather as a tool in business. Some of the topics we dug into were The different types of wallets and when to...
Jan 17, 2023•36 min
In this episode, we talk about profit and available money in your business and what to do with it. Discussed in this episode: Your profit isn’t all available for you to spend 1st pot is for shock proofing - how much is enough? 2nd pot is for investing in your business We do a deep dive into the 3 areas for investment in your business How to measure ROI 3rd pot is for fun, to make life better 4th pot is for future How to balance debt repayment with filling your pots Replay Link: 3 Key Decisions Y...
Jan 10, 2023•19 min
My guest this week is Diana Lidstone. Diana has been building businesses for over 4 decades. She started with her own and then transitioned into helping women in service based industries as a Strategic Marketing and Growth Catalyst. Her engaging style is captivating – as are the subjects we cover: The advantages of technology and mentors The components of an irresistible program What is an upsell and down sell Why it is important to simplify the number of offers you have The importance of differ...
Jan 03, 2023•29 min
In this episode you’ll get a technical, yet approachable, lesson in paying yourself, investing, retirement and insurance. Discussed in this episode: Start with the end in mind Think of putting your money into buckets RRSPs and TSFAs explained Best places to keep your money How to pay yourself Corporations and liability We break down life insurance as a strategy for wealth building Protecting and growing your wealth: risk and liquidity This is a very technical, yet approachable discussion Reach o...
Dec 28, 2022•23 min
Laura Simpson is co-founder of the start-up Side Door. And a deal maker on Dragon’s Den! She is powered by the purpose of helping musicians get paid for their worth and providing a platform. We talk about her journey from journalist to CEO How creative brains work How to embrace innovative ways The Covid Pivot Creating a corporate culture where asking tough questions is the norm Different types of investment fundraising
Dec 20, 2022•35 min
In this episode, you’ll learn how to choose which projects to execute on and the role of project management in getting them done. Discussed in this episode: The challenge is that we have many more ideas than we can ever get done The hard part is to decide and curate which are the best for us One screen or filter we can use is our values to see which projects match most or all of our values Another tool is to create an x,y chart and plot the projects against resources needed and expected return R...
Dec 13, 2022•16 min
Donna Alteen, CEO of Time Space Media will be celebrating 35 years in business in 2023. This interview is just full of great lessons and perspectives from the wisdom she has garnered along the way. Lessons like How to hire for curiosity A new Definition of failure How to prepare for a recession The value of a business coach and community How to ensure your products and services always have a market Energy management Giving yourself space to think....
Dec 06, 2022•37 min
In this episode you’ll learn what numbers are important as you think back over the last year. Discussed in this episode: Get your numbers up to date How to keep your values in mind while looking at your numbers Thinking about funding the life you choose Evaluating your sales to know what to focus on next year How to audit your costs Costs of acquiring customers and lifetime value Quantitative and qualitative decision making...
Nov 29, 2022•20 min
Adam Knithila owned a thriving accounting practice doing taxes for entrepreneurs – but it wasn’t what he loved doing. Here is how he sold his accounting practice and became a fraction CEO. In this episode we will talk about: Carrying a knapsack of rocks Tactics for managing a recession The importance of cash reserves Knowing when to say know Having a growth mindset Creating partnership.
Nov 22, 2022•32 min
This week on The Real Bottom Line I interview Business Consultant Anthea Mumby – Founder of Dream Team Consulting We cover a lot of ground including What it is like to work in a business as the daughter of the owner The importance of using an expert when doing complex transactions Preparing for business succession and How to decide when it is time to sell and transition out of the business The importance of working with a coach The importance of having a customized business vision How to deal wi...
Nov 08, 2022•30 min
In this episode you’ll learn what role to never completely delegate and how it makes all your other roles easier Discussed in this episode: The 4 main business outcomes the CFO makes happen The skills you develop as you learn how to do this How mastering those skills makes your job easier Taking on this role sets up a level of formality in your business The real danger of not doing this What a bookkeeper, an accountant and a financial planner do for you What parts you should delegate First steps...
Oct 31, 2022•14 min
We are going to talk about all things PR with Paul Fitzgerald, President of Salt and Pepper Media. We dig into some meaty topics like: Re-inventing vs. Pivoting Oops vs What if Who needs PR The difference between earned and paid media What is Crisis PR and why do you need it.
Oct 25, 2022•34 min
In this episode, you’ll learn why people hesitate to raise their prices and the reasons they should anyway Discussed in this episode: The 4 reasons people use to keep their prices low Who to talk to change your thinking What people really expect based on your price How a higher price makes it easier to make people happier How a higher price helps people more What’s high to some people is low to others The best way to help people is to build a healthy business Links: Be Your Own CFO newsletter on...
Oct 18, 2022•13 min
If you have ever wondered if there was free money – grants or funding for different projects or initiatives – this episode is for you. This week on the real bottom line we talked to Dr. Aria Hahn – the Chief Technology Officer of www.hellopocketed.io a company dedicated to making finding and applying for grants easier than ever before. Think of them as your Grant GPS. We also talk about Macro vs. Micro managing Becoming comfortable with being uncomfortable The language of science. How to get lot...
Oct 11, 2022•39 min
In this episode you’ll find out why not charging enough can mean you are losing customers and the secret ingredient of choosing the right price. Discussed in this episode: Your price tells your customers if they are for you People who like your lower price may not be your best customers Value-based or hourly-based pricing, which is best. Your price is too low if you have plenty of customers, but you aren’t making enough Fixed costs and variable costs Cost of Goods Sold (CoGS) The difference betw...
Oct 04, 2022•15 min
Every now and then we have a guest that brings a very impactful message to our audience that we feel it's important to bring it to the forefront again. Eleanor Beaton is one of those guests and I wanted to replay her March 22nd episode here in the best of series. Episode Description: How about this boundary? Only pursuing opportunities that offer the potential of adding 7 figures to the top line. Eleanor Beaton is the Founder and CEO of Safi Media. She is on a mission to double the number of 7-f...
Sep 27, 2022•42 min
In this episode you’ll learn about the 3 kinds of entrepreneurs and how to approach your business as each one. Discussed in this episode: What it means to have a business that replaces your job and the challenges with that What a lifestyle entrepreneur is Talking about growing a business to scale it Moving from one to another The importance of growing your team Who should you hire first Who should you not hire at the beginning Hire for the level of expertise you need Answering the question of hi...
Sep 20, 2022•19 min
Have you ever had a grand idea for a product or a software? This episode is for you.\ Suvojit Ghosh is the Founder/CEO of FYE Labs, a product development lab in Hamilton Ontario. Our conversation covers a lot ground including The three levels of product development (and they apply to products and software) The importance of understanding the pain point you are solving Should you get a technical co-founder on board The different ways you can develop your product and the pros and cons of each....
Sep 13, 2022•33 min
In this episode, you’ll learn why collaborations are critical to success, what makes good collaborations and what makes bad ones. Discussed in this episode: One form is to have the same audience but come from different directions Women are natural collaborators The myth of the lone entrepreneur is just that - a myth Behind every success is a team The many different forms of collaborations Financial Besties are an example of great collaboration The most important things that have to be in alignme...
Sep 06, 2022•12 min
Join me as I sit down with Jodi Daniels of Red Clover Advisors to discuss the differences between data privacy and data security. In this episode, we talk about all the things that make up your data. You may be as surprised as I was at all the data we collect - some of it inadvertently. There's a lot of interesting information surround data privacy and security, and Jodi breaks it down so well! She discusses the standards you need to consider if you sell internationally, especially in the US whe...
Aug 23, 2022•32 min
On this episode, I interview Scott Patterson - a proper business mogul and entrepreneur in the world of tech and entertainment. Scott discusses opportunities and where to find them, what drives him personally, the kinds of fears he has, and the important lessons learned from his grandmother. This is a true 'rags to riches' story, and I have a feeling you're going to want to listen to this one!
Aug 16, 2022•34 min
Whether you are thinking about a technology start-up or using more technology in your business, this episode is for you! Maxim Cramer, a technology coach based in the UK with a special focus on female founders, joins me today for an exciting discussion about the value of curiosity and using an agile methodology. Maxim describes how Hollywood has done the tech industry a disservice, and how developers are like musicians in a band. She also answers questions that you may be asking, like... "what d...
Aug 15, 2022•37 min
Are you part of the 11% of people who know they are in sales, or are you one of the 89% of people who are, but don't know it? Join me as I sit down with Gillian Selby, a professional sales coach of Gunn + McQueen, as we discuss the difference between technical and social sales, and how to decide when to hire a professional sales person. She also summarizes what she believes makes phenomenal sales people, and whether or not those people are introverts or extroverts.
Jul 26, 2022•38 min
Family and business, and the business of getting the next generation involved is Francisco Lombardo’s business. This discussion ranges from parenting, to getting the next generation ready. Is your business the resented sibling? Are you setting your kids up for success, and when should they start working in the business? Francisco answers these questions and more on this episode of The Real Bottom Line!
Jul 19, 2022•34 min
As a new business owner, Afton has been busting through some of the common myths surrounding entrepreneurship. She has now niched down to teach about brand messaging and content strategy. The way she breaks down how to find your voice and cut through the noise is a must-listen!
Jul 12, 2022•31 min
As your business grows, the need for building a strong advisory team becomes more and more critical. In this episode, we speak about the benefits of building the right team for your business. Find out your diagnostic score of your business at https://www.totalwealthscore.com
Jul 05, 2022•9 min
This is one of those interviews that were both a joy to record, and a joy to listen to. Recorded the day before Vasavi turned 40, we head down fascinating roads including who you should look up to, and why talking to yourself out loud can be game-changing. Her confidence and energy are so compelling – enjoy!
Jun 28, 2022•34 min
Ever been curious about buying or building a franchise? This episode is for you! Lance Graulich is an expert in franchises. Having owned multiple franchises himself, and then becoming a broker, he has seen it all. In this episode, we talk about who should and shouldn't buy a franchises, and what to consider when buying or turning your business into a franchise. Free Assessment: https://www.zorakle.net/assessment/welcome/ionfranchising...
Jun 21, 2022•36 min
