The Real Bottom Line - podcast cover

The Real Bottom Line

Wendy Brookhousewww.therealbottomline.ca
Welcome to The Real Bottom Line – the podcast for business owners who want to exit on their terms. I'm Wendy Brookhouse, creator of The Exit Lab and the Business Value Amplifier. In each episode, I talk with founders and experts about what really drives value in a business – and how to build a company that's ready to sell, whether that's in 2 years or 10. We unpack what makes a business more attractive to buyers. We tackle financials, recurring revenue, customer satisfaction, and systems that take the business beyond you. No fluff. Just real conversations, tools, and ideas you can use right now. If you're thinking about selling – or just want more control, more freedom, and more value – you're in the right place.
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Episodes

Episode 58: Real Estate Investing 101

Investing in real estate does not come without cost or risk. Abiel Ballesteros is a professional Real Estate Investor in Miami, with properties across multiple states. Join us today as we discuss who real estate investing is for, and how to decide on a segment of real estate to focus on. Abiel will also share his thoughts on syndicate investing and why multi-unit/family buildings can reduce your risks and costs. If you've ever been interested in learning more about real estate investment, here's...

Jun 14, 202225 min

Episode 57: Delegation, Allocation & How To Grow With Content with Ross Simmonds

Once I got over my fangirling, I settled in to talk to Ross about his aspirations and his goal of a 150-million-dollar company. I love the ambition, and he is doing it all virtually! We dig into the business and distribution of content, and how content distribution as an investment can produce revenue for years to come. Ross breaks down his KPIs and the lessons he learned from his grandmother, as well as the importance of curiosity, and communication trust when it comes to remote work. You’ll le...

Jun 07, 202239 min

Episode 56: Expectations, Age, Hustle, Grind, and Sting

Let’s talk about expectations, age, hustle, grind, and what are the numbers that we really need to know. I want to talk a bit about the fact I went to see Sting in concert, he was so full of life and vibrant, he delivered an amazing performance. He was a master, and he held the audience in the palm of his hands. And yet, he was so chill, he was just so zen-like he was living his best life. Now, if we were to dig into the numbers around Sting we will find the following, He is 70 years old. He has...

May 31, 20227 min

Episode 55: Cybersecurity - Why You Should Have Started 6 Months Ago with Gay Hamilton

IT and technology are becoming more and more important to the efficient separation and scaling of business. In this episode, Gay Hamilton of 'Go Innovation' and I talk about when and how to hire IT personnel vs. contractors. We'll outline the IT resources required as you add staff, as well as the reality of cyber crimes and how it has been whitewashed.

May 24, 202230 min

Episode 54: How To Monetize Your Knowledge with Samantha Dean

Samantha Dean is a former accountant from Australia who now helps other experts monetize their knowledge. In this episode, Sam provides invaluable advice on how to work through your 'shoulds' and the importance of setting up boundaries. She'll also share her thoughts on how to set up good collaborations, and what she believes are the most important key performance indicators. There's lots to learn in this episode!

May 17, 202240 min

Episode 53: Navigating ADHD & Business with Andre Brisson

André Brisson has ADHD. He has also built two successful companies, and is now working on his third! When he received his ADHD diagnosis a few years ago, it explained EVERYTHING. Since then, he's learned all he can about ADHD and used his knowledge and first-hand experience to build a coaching program to help high-achieving entrepreneurs. On this episode, we'll define what exactly ADHD means, the reason why so many entrepreneurs have ADHD, and the differences between ADHD and other mental health...

May 10, 202230 min

Episode 52: The Powers Of Personal Branding

Personal Branding expert Monique Bryan has a massive background in global business, fashion, and marketing. She brings the energy and strategies around What is personal branding Who needs it Online presence How authentic to be online Retreats as a business strategy. How to put yourself into a high energy state You will love this advice delivered with panache.

May 03, 202242 min

Episode 51: How does the carbon market work with Megan McCarthy

What do you get when you marry energy efficiency, net zero, and block chain? You get Megan McCarthy's Rocarbon Labs! A start-up that helps business owners and their facilities reach net zero, with a faster return of investment thanks to the improvement in carbon offsets sold on the carbon market. How does the carbon market work? How can you develop more income streams for your facilities? What is data collection and the block chain? Listen and find out!

Apr 26, 202242 min

Episode 50: Big, Game Changing Ideas with Andrea Invanka

Big ideas, game changers and transformative focus. Real life and business can get in the way of developing and implementing big ideas, but Andrea Ivanka and I talk about how to get them and stay focused! Listen to this episode to learn where big ideas can come from, how to re-engage with ideas you had in the past, the difference between alignment and systems and why they are both SO important.

Apr 19, 202229 min

Episode 49: Jobs to be Done with Katelyn Bourgoin

Katelyn Bourgoin is a trailblazer in the area of customer-focused research. Steeped in the experience of closing down her tech start-up, she is on a mission to teach effective customer research to entrepreneurs and other marketers. Katelyn is engaging, practical, and super knowledgeable on so many things. Join us as Katelyn shares that knowledge, explaining 'Jobs to be Done' and how McDonald's used it to increase their milkshake sales, beach head content, and where true customer clarity comes fr...

Apr 12, 202237 min

Episode 48: I'm Profitable, now what with Wendy Brookhouse

Profit is a beautiful thing, and opens the door to all sorts of new questions: Where do I stash it? What do I do with it? Should I spend it or save it? Wherever you are in your entrepreneurial journey, it’s time to plan now what to do with that profit.

Apr 05, 20228 min

Episode 47: Leadership with Lisa Haydon

In this episode we are going to really define that super nebulous term - leadership. How to get work done through others and the different hats of managing, leading, and coaching. Lisa Haydon has just passed the 5-year anniversary mark of her business, Pivotal Growth. Prior to her own pivotal growth, Lisa worked in finance and banking for large enterprise companies. She helps companies assess and diagnose their people performance with diagnostic, consulting, and implementation services. Join us ...

Mar 29, 202236 min

Episode 46: How to Screen Your Opportunities with Eleanor Beaton

How about this boundary? Only pursuing opportunities that offer the potential of adding 7 figures to the top line. Eleanor Beaton is the Founder and CEO of Safi Media. She is on a mission to double the number of 7-figure women business owners by 2030 through business coaching, entrepreneurship education and story telling. We talk about the filters that Eleanor uses when evaluating opportunities, and dig down into niching – how to know when it is time to narrow your focus, and the bliss and pain ...

Mar 22, 202242 min

Episode 45: How to Turn Leads into Buyers with Tamika Auwai

A communication expert and Founder/CEO of Orisha Creative, Tamika is a specialist at turning leads into buyers. Join us for this fascinating conversation where you will learn the difference between a launch and an active enrolment campaign, and how Lead Generation is just another vanity metric. We'll break down the buyer's journey vs. the customer journey vs. funnels, redefine personal development, and share a unique definition of community.

Mar 15, 202243 min

Episode 44: How to Scale a Company to 50 with Saeed El-Darahali

Did you ever wonder what it takes to scale a company to 50 employees? What you have to do in the business as a Founder in the beginning and how that role evolves over time. Saeed El Darahali is the CEO of SimplyCast and has been an entrepreneur since his teens and he has many lessons to share. In this episode we discuss How to avoid micromanaging The two tasks he always wants to participate in The second question he always asks in an interview The evolution of communication The triangle of Calcu...

Mar 08, 202235 min

Episode 43: Get Inspired with Tareq Hadhad

This is a must-listen episode for all Entrepreneurs who want inspiration. Tareq came to Canada in 2015 with nothing. He is now a sought-after speaker, running a major chocolate factory and a couple of retail stores. The story of Peace By Chocolate is now available in a book and a soon-to-be-released feature film. This interview is an inspiration and reminds us that we can overcome almost everything and that hope is important. In this episode, we talk about The importance of Building a family out...

Mar 01, 202247 min

Episode 42: The Different Types of Phone Calls with Mary Jane Copps

Mary Jane Copps aka The Phone Lady is on a mission to make people less anxious and more masterful in their use of the telephone. In an era of texts, DMs, emails and a bijillion social platforms, a lot of people have lost their love of the phone or maybe didn’t ever love it. As an expert in all things phone, Mary Jane shares some great insights into: Why Customer Service calls are totally different now How to make Sales calls more effective How often to follow up and what to do to get maximum res...

Feb 22, 202233 min

Episode 41: Is Your Brain Making You Richer or Poorer?

On this episode, we dig into this question. The brain is a powerful tool that may not always lead us in the right direction. If we think of our brain like a computer, our subconscious is the operating system. And there are programs running and influencing our decisions all the time. Join us as we talk about Bringing these programs to the conscious level Reprogramming our mind to The shortcuts your brain takes when making decisions

Feb 15, 20228 min

Episode 40: How to Be Authentic Online with Monique Bryan

Personal Branding expert Monique Bryan has a massive background in global business, fashion, and marketing. She brings the energy and strategies around What is personal branding Who needs it Online presence How authentic to be online Retreats as a business strategy. How to put yourself into a high energy state You will love this advice delivered with panache.

Feb 08, 202242 min

Episode 39: How to Network Your Way to Success with Justin Breen

Justin Breen was an entrepreneur trapped in a job until 5 years ago. A journalist by trade, he started BREpic as his salaried work was going away. I love hearing about people’s journeys to Entrepreneurship – they are all so different and inspiring in different ways – and Justin’s is one of perseverance. His conversion rate was pretty low at the beginning – 1 in 1000. To get his first 5 clients he talked to 5000. I think most of us would have called it way before that! Join us to hear that story ...

Feb 01, 202253 min

Episode 38: Goodbye To 2021 - What Did We Learn?

For our last recorded episode of 2021, we wanted to go out with a bang, so we have not one, but THREE guests! Neil Stephen, Shelagh Cummins, and John Swain join us to share their expertise in Marketing, Coaching, and Accounting and they serve up some amazing insights and tips! We discuss the changes we’ve seen in business throughout the pandemic, and which of those changes we believe to be permanent. We will also break down our top 3 pointers for business owners in 2022, and what our biggest goa...

Jan 25, 202248 min

Episode 37: My Favourite Business Books

On this episode of The Real Bottom Line, we share and discuss our favourite business books that we’ve read over the past year. A few of the books we discuss include Dan Sullivan and Benjamin Hardy’s Who Not How, which lays out a blueprint of changing your thinking around your work; Fotini Iconomopoulos’ Say Less, Get More, which teaches an inclusive approach to negotiating, and Tarek Hadad’s Peace by Chocolate story shows us how community and perseverance can let you build success from scratch....

Jan 18, 202222 min

Episode 36: What You Can’t Delegate with Your Accounting with Frances Schagen

Serial entrepreneur, published author, and CEO of ClearToYou, Frances Shagen, sits down to discuss what you can and can’t delegate when it comes to your accounting, how Mastermind changed her business, and the 3 most important questions you should be asking before hiring your bookkeeper. With a background in accounting and finance, Frances focuses on helping women, especially Indigenous women, start and grow their own enterprises. Learn more about Frances’ journey and how you can be your own CFO...

Jan 11, 202245 min

Episode 35: How to Productize Your Services with Laural Carr

Laural Carr, owner of Impagination, a marketing firm in Toronto focusing on sevice-based businesses, is about to celebrate her 35th year in business. We talk about productizing your services - the Why and the How? We talk about pricing and when you should value based price versus charge by the hour. You will want to tune into this episode to learn about what elephants, meatloaf and GPS have to do with marketing. It’s a great one!

Jan 04, 202246 min

Episode 34: Evaluating Business Opportunities with Roxanne Tate

Roxanne Tate is the owner of Tate Engineering Inc. and Airtight Spaces. She is about to hit the ten-year mark and is sharing a lot of the lessons she has learned along the way. Join us on this episode as we discuss... - The importance of values - How to evaluate business opportunities - Being deliberate about your growth - The pros and cons of real estate investing

Dec 28, 202130 min

Episode 33: How to Approach Strategy with Andrea Ivanka

The first two-time guest - this episode is less interview and more conversation. Business coach extraordinaire, Andrea Ivanka and I discuss the importance of strategic planning, how we approach it, the elements to consider and some surprising tactical implementation suggestions.

Dec 21, 202143 min

Episode 32: Mental Health & Entrepreneurship with Michael DeVenney

Michael Devenney, the Founder of WorkInsights and The Mindset Project, is a trailblazer in the leadership field. He researches, consults and builds tools so that teams can build stronger, more profitable and longer lasting companies. Michael is very forthcoming about his PTSD and depressive periods – his weekly LinkedIn posts let so many entrepreneurs know that they aren’t alone. We talk about mental health and entrepreneurs (67% of business owners will have an occurrence of mental health issues...

Dec 14, 202149 min

Episode 31: Perseverance & Charging Your Work with Teresa Easler

I have known Teresa Easler for almost a decade. In that time, I have learned soooo much from her – and now you can too! We talk about perseverance, dealing with debt, and shifting your mindset. Teresa measures everything and delivers some amazing truths around pricing and when to charge for things you may be doing for free.Want to find out if you’re a presentation rockstar? Click here! ( https://www.connecttothecore.com/presentation-rockstar-scorecard )...

Dec 07, 202154 min

Episode 30: Measuring Your Trust with Natalie Doyle Oldfield

TRUST. It affects your topline, your bottom line, and everything in between. It seems like a nebulous concept, but my guest, Natalie Oldfield has developed The Client Trust Index™. This tool gives you proven, objective data that helps you make decisions, improve your customer experience, increase retention, and deepen relationships. We talk about how she transitioned from CMO, and her journey to becoming a world-renowned Trust Expert.

Nov 30, 202142 min

Episode 29: The Importance of Anchor Content with Susan Diaz

Susan Diaz is a messaging maven who has gone all in on podcasts as anchor content. Her company, c+p digital , takes on the task of developing a great concept all the way through to publishing, and repurposing podcasts into compelling content. Starting as a chocolatier in India, we discuss how she came to Toronto and her journey to business ownership.

Nov 23, 202151 min
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