The Real Bottom Line - podcast cover

The Real Bottom Line

Wendy Brookhousewww.therealbottomline.ca
Welcome to The Real Bottom Line – the podcast for business owners who want to exit on their terms. I'm Wendy Brookhouse, creator of The Exit Lab and the Business Value Amplifier. In each episode, I talk with founders and experts about what really drives value in a business – and how to build a company that's ready to sell, whether that's in 2 years or 10. We unpack what makes a business more attractive to buyers. We tackle financials, recurring revenue, customer satisfaction, and systems that take the business beyond you. No fluff. Just real conversations, tools, and ideas you can use right now. If you're thinking about selling – or just want more control, more freedom, and more value – you're in the right place.
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Episodes

Episode 28: Growing a Retail Chocolate Empire with Nathalie Morin

Nathalie Morin and Julien Rousseau-Dumarcet met and fell in love in Wakefield, QC. He; a Frenchmen with a passion for chocolate; she, a young hospitality professional who had itchy feet! Together they travelled to Europe and began their adventures. They worked for a handful of award-winning hotels and independent chocolatiers in France, England, and Scotland. They had envisioned setting up shop in Halifax 2 years prior to arriving in Canada. But why Halifax? Because it offered a great quality of...

Nov 16, 202141 min

Episode 27: The Importance of Building Relationships with Tanya Matthews

A graduate from Acadia University in 1986 with a BA in Health and Physical Education, Tanya was a physical education teacher in HRM for 10 years and as a co-owner was instrumental in the success of the Nubody’s chain of Fitness Centres. A customer service advocate, Tanya is a relationship builder and focuses on the special touches. Currently, Tanya is the Director of WORKSPACE Atlantic and President of Mattie Capital. She is an active community volunteer, involved in fundraising with the Canadia...

Nov 08, 202138 min

Episode 26: Measuring Your Impact with Jenelle Sobey

As a co-founder and CEO at RIDDL, and Partner and former Managing Partner of Code + Mortar, Jenelle Sobey is motivated to build a sustainable, competitive and resilient world. She believes that the tech sector can enable and scale solutions to achieve that. Jenelle has so much experience in starting and building businesses, so she will be sharing with us her start-up secrets. She has been recognized with tons of awards for her work - too many for us to list here!

Nov 04, 202148 min

Episode 25: Small Business Lessons with Melanie & Bernadette

In this episode, we decided to shake things up a bit. We interview Melanie Little, founder of startup vLife , about her vision and goals of supporting buying local. Then, Melanie joins me in the host chair, and we turn our attention to one of her clients – Bernadette. A fascinating double interview about building a business and celebrating along the way.

Nov 03, 202149 min

Episode 24: How to Break Free of Limiting Beliefs with Megan O'Neill

Megan O'Neill is a Mindset Mentor and Certified Core Belief Engineering (CBE) Practitioner who, for over 19 years, has helped clients break-fee of limiting subconscious beliefs, fears and patterns. Her work specializes in the area of money mindset—assisting clients in understanding why they're operating the way they are and then working to clear it at a deep level so they can transform their relationship with money! She lives in Ottawa with her husband Kevin and her teens Sara and Tommy. www.meg...

Oct 15, 202150 min

Episode 23: Hiring Up & Other Growth Strategies with Shelagh Cummins

Shelagh's journey began in the classroom as a teacher for 12 years. A decade ago, she traded in her regular paycheck for the freedom and flexibility of entrepreneurship, starting with a parenting blog and tutoring business. It wasn't until she was the emcee at a business conference that she discovered her true calling, and began facilitating women's business training and coaching entrepreneurs to greater business success. Today, Shelagh is the Founder and CEO of The Road to Seven, helping vision...

Oct 08, 202154 min

Episode 22: LinkedIn Selling with Brent Keough

Brent started his sales career doing door-to-door sales for various charities. This is where he discovered his love for sales, getting to talk to people from all different walks of life, coast to coast across Canada. He then transitioned into a tech start up and got to work with small business owners across North America, helping to connect them with other businesses to solve their pain points. He then partnered with his amazing fiancée, Leslie, to launch The Full Prism Group. One of their core ...

Oct 01, 202154 min

Episode 20: The Real Bottom Line with Matt Symes

Over the past decade, Matt Symes has worked with over 400 organizations to help them understand the principles, methods, and tools of high performing organizations. From helping a manufacturing company scale from 20m to over 150m a year, a construction company from 42m to 200m/annualized and countless other organizations from 1m - 10m, Matt has had a front row seat on the trials and tribulations of organizations going through scale. Symplicity Designs is a B Corp that measures and supports a tri...

Aug 27, 202157 min

Episode 19: Buying a Family Run Business with Amanda Fancy

Amanda started working at Home Hardware as a teen and eventually worked her way up to a management position. She learned how to run a business from the ground up and is now an owner of the same store she started out at! Join us as we chat with Amanda about how she managed to keep everything running smoothly throughout a pandemic and major supply shortages, while also continuing to grow the business.

Aug 10, 202142 min

Episode 18: Marketing Automation with Shaun Whynacht

Shaun, is the Founder and CEO of Blue Cow Marketing. He was bitten by the entrepreneurial bug at a young age. He knows firsthand how much love and determination gets poured into running a business after spending more than 10 years touring all over Canada learning from different industries. Not only is Shaun passionate about marketing he also developed some very unique abilities to stay current with changing technology in this ever-progressive world. Now as a Keap Certified Partner for 10 years, ...

Aug 04, 202151 min

Episode 17: Ask Me Anything

In this episode, Wendy takes on some of the top questions submitted to her about finance and business.

Aug 04, 202144 min

Episode 16: The Importance of Financial Goals with Tracey Bissett

Tracey is an accomplished professional with 20 years of experience in the financial services industry working directly or indirectly with personal, commercial and corporate clients to help them achieve their financial goals. A demonstrated passion for increasing financial fitness coupled with lending and risk management experience led to the establishment of Bissett Financial Fitness Inc. As Chief Financial Fitness Trainer of Bissett Financial Fitness Inc., Tracey educates and empowers individua...

Aug 04, 202130 min

Episode 15: Hiring the Right-Fit People with Tim Brennan

Tim is co-founder and Chief Visionary Officer of Fit First Technologies. His fascination with why and how people end up in the right or wrong careers started 45 years ago when he was hired for his first job – delivering flyers for the local newspaper. As he progressed up his professional ladder, he saw top performers move up and those who – well – didn’t. Often, it wasn’t because they were incompetent, but rather that their skills and personality didn’t fit that role or company. He realized that...

Aug 04, 202159 min

Episode 14: Pricing & Sales with Andrea Ivanka

On this episode of the Real Bottom Line we go surprisingly deep on pricing, sales and lifelong learning with Andrea Ivanka. Andrea coaches Entrepreneurs in building and scaling their business in an authentic way.

Jun 26, 202155 min

Episode 13: Building a Franchise & Surviving a Partner Death with Colleen Cole

A fountain of knowledge bombs, Colleen Cole of PERMA-DRY® has so many lessons to share. She found herself in Africa and has been growing into her true abilities ever since. Tenacity, a willingness to do what had to be done, and going full speed ahead once a decision has been made is key to her success.

Jun 26, 202147 min

Episode 12: Overcoming Learned Helplessness with Debbie Adams

Overcoming mindset and bias, Debbie Adams is a reluctant entrepreneur. Join our conversation as we discuss her journey and the work she does to help blue collar entrepreneurs start and grow their business. Curiosity, learning and developing self-confidence are key tools she has used to build her successful enterprise.

Jun 26, 202144 min

Episode 10: Entrepreneurship & ADHD with André Brisson

By day, Andre is the owner of a Engineering Company. But his secret super power is learning, thinking, and simplifying complexities. He fearlessly tackle complex problems, anticipates roadblocks, and decisively uncovers unique solutions while under pressure in order to solve the impossible. We are going to talk about the pros and cons of being an impulsive thinker and how to harness that power to do great work.

Jun 02, 202147 min

Episode 9: Building an Online Legal Template with Corinne Boudreau

Corinne is the daughter of a teacher and a lawyer - which probably explains a lot about her desire to share and explain the legal stuff. After escaping many years of the big law firm life (aka the "soul-sucking situation"), Corinne started her entrepreneurial legal journey in 2012. What started as a 40-hour in-person legal course developed for small business owners has now also turned into guided legal templates for Canadians doing business online. Corinne has a knack for making things practical...

May 31, 202151 min

Episode 8: Accounting Measure You Need to (Utilize? Implement?) with John Swain

John Swain is no ordinary accountant. Full of passion and purpose, we got so many truth bombs in this interview it was tough to pick out just one! Revenue is a vanity stat, labour efficiency should be 3:1, you should be monitoring your return on revenue, make numbers part of your weekly or monthly habits. And my all-time favorite – Busy is the new stupid. You don’t want to miss this episode.

May 19, 202153 min

Episode 7: Money Mindset with Martha Adams

A thought leader in the financial planning space, Martha is leading the change on advisors integrating behavioural finance and money mindset into their practices. Her recent book, Cleopatra's Riches, is now an international best seller. Martha’s passion for changing the conversation around money and finances has become the focus of her life’s work. She believes in everyone’s ability to create positive and impactful change in their lives by taking back control through their own understanding and ...

May 12, 202154 min

Episode 6: Event Planning Goes Digital with Kim King

Prior to much of 2020, Kim ran a thriving speaker's bureau. Overnight, business evaporated. Kim got curious and listened. It led to her getting the PCMA Digital Event Strategist. Our conversation covers a lot of ground around planning virtual events and what is happening next. Kimberley King is a passionate leader in the Canadian meetings and events industry. A proud founding board member of the Atlantic Canada Chapter of Meeting Professionals International (MPI) and a Past President, Kim has le...

May 12, 202144 min

Episode 5: How to Achieve Your Highest Potential with Aria Raphael

Join us as Aria talks about manifestation in your personal and business life, and how to identify and achieve your highest potential Aria Raphael is Self-Actualization and Manifestation Coach, Channeler, Healer, Business and Leadership Consultant, and Public Speaker. She has been leading transformational programs for 14 years and has training in coaching, transformational practices, energy and healing work, leadership, and organizational and management consulting. Her newest program, “The Alchem...

May 12, 202151 min

Episode 4: How to Prepare for Negotiation with Fotini Iconomopoulos

Fotini Iconomopoulos is a master negotiator, and in this episode of The Real Bottom Line she gives us some great tips on preparing for and conducting negotiations. Bonus, she also tells you how to make your kids do what you ask! https://www.linkedin.com/in/fotiniiconomopoulos

Apr 13, 202157 min

Episode 3: Do You Need a Trademark? with Cynthia Mason

Cynthia Mason is a Canadian lawyer and trademark agent with a passion for helping businesses arm themselves with the information and tools necessary to protect their brands from copycats. Over the span of her near 20-year legal career, she has worked with numerous Fortune 500 companies to protect their names, logos and taglines from theft and misuse. Cynthia is also a legal innovator and has developed an online platform for registering trademarks, making professional brand protection accessible ...

Apr 01, 202144 min

Episode 2: Setting Your Kids Up for Educational Success with Christina Forgeron

This episode we speak with Christina Forgeron Christina understands the power of identity. Using over twenty-five years of international experience as an educator, administrator, performer, award-winning musician and community leader, Christina helps students, families and schools to clarify their values and vision, identify obstacles and create meaningful solutions to maximize success and self- realization. Bolster Family Educational Support is an online business located in Halifax, Nova Scotia...

Mar 22, 202146 min

Episode 1: How to Align Handling, Objectives & Values with Neil Stephen

This episode we spoke with Neil Stephen from This Is Marketing. Helping clients first articulate and then achieve communications objectives through strategic branding while aligning their everyday business practices to reflect that brand. LinkedIn: https://www.linkedin.com/in/neilstephen

Mar 22, 202157 min
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