The Programmatic Digest

105. 3 Tips for Job Seekers On Getting Started In Programmatic with Brandon Pollard

The programmatic field can be overwhelming and confusing at first. That’s why we have Brandon Pollard in this episode to share his experience and expertise for people who’d love to get into programmatic but don’t know where to start. 00:01:16 - Who is Brandon Pollard 00:05:35 - 3 important tips for people who are getting started in the programmatic world 00:13:58 - Getting to know Kortx from the inside 00:16:15 - The 3 pillars of Kortx 00:17:06 - What Brandon likes about working in Kortx 00:18:3...

104. How To Leverage LinkedIn in Your Job Search with Vincent Edwards

Vincent Edwards joins us today to share how he uses LinkedIn as a leverage tool in searching for your next job. Vincent talks about how LinkedIn can be a platform where you can be genuine, funny, and professional. Time stamp: 00:01:00 - Who is Vincent Edwards 00:02:09 - How Helene and Vincent met 00:03:22 - Iterations, Strategy, and Some Luck in finding a job on LinkedIn 00:05:31 - Vincents’ first time being laid off 00:11:25 - What it’s like being on LinkedIn every day, reaching out to hiring m...

S5. El Poder está en el Conocimiento con MonetizeMore

S5. El Poder Está en el Conocimiento con Julio Monzón de MonetizeMore En este episodio veremos las distintas estrategias que proponen MonetizeMore para expandir el conocimiento en el ámbito de los publishers en LATAM. Además nos comparten algunos retos que han tenido para ingresar y las oportunidades de extensión. Por último nos comparten una oferta especial para acceder al waitlist de su curso de PUBGURU Connect with: Julio Monzon| Linkedin MonetizeMore | Website Manuela Cortes: LinkedIn | Webs...

103. The Need For Black Marketers in All Areas of Marketing with Michelle Ngome

Michell Ngome shares how she noticed that there is a need for black marketers and how important it is to make all areas of marketing inclusive. With this in mind, she created a community called African American Marketing Association and a podcast called Marketing for the Culture Podcast. Timestamp: 00:00:54 - Getting to know Michelle Ngome and her business 00:05:24 - Pivoting in the business despite having a plan 00:06:58 - Diversity-inclusive marketing service 00:07:54 - When do businesses call...

S4. El Estadío de la Data con Santi Darmandrail

102. Why Testing Is Important in Your Programmatic Buying with Carlos Villanueva

Carlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic. Timestamp : 00:00:58 - Who is Carlos 00:03:02 - Carlos’ first role in the programmatic space 00:05:12 - Carlos’ day-to-day life 00:07:24 - The importance of experimenting when it comes to programmatic activation 00:12:23 - How results are being measured 00:15:10 - An experiment with a completely different res...

101. Two Tips To Get a Career In Programmatic Advertising with Gen Braine

Genevieve Braine shares her expertise in programmatic advertising to help people who want to explore the same field. She also emphasizes the importance of having a mentor in learning the programmatic way. Timestamp : 00:01:02 - Who is Gen Braine 00:01:58 - Gen Braine’s journey 00:03:04 - Gen Braine’s day-to-day in TPA 00:06:12 - Training for the programmatic field 00:11:08 - Learning the industry from the inside 00:14:55 - Things to consider in subscribing to a mentorship program and its importa...

We Made It To 100!

It's our 100th episode! What better way to celebrate this milestone than by interviewing myself. In this episode, I will share where I'm from, my parents, my employment history, building my business, and the latest updates about my journey. Timestamp: 00:00:41 – How we'll celebrate the 100th episode. 00:01:27 – Expressing Gratitude Towards Avid Listeners. 00:02:21 – Sharing Personal Details. 00:06:54 – The beginning of my exploration into the programmatic field. 00:11:06 – Becoming a digital med...

99. Three Things To Know To Adopt Programmatic Ad-Tech with Basis Technology

Guest Information: Jennifer Schaen – LinkedIn Basis Technologies – LinkedIn | Website Meet Our Team: CEO Helene Parker – Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest – Shownote s | YouTube | LinkedIn | Instagram Video Editor: Cint Davis – LinkedIn Social Media Manager Latasha Niang – Website | LinkedIn We need Sponsors for the podcast ✅ Email us at Info@heleneparker.com Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship. See pod...

S3. La Formación de Líderes y Equipos en Programmatic con Daniela Cubisino

98. The Future of Programmatic Media Buying with Mike Woods

We welcome Mike Woods of Affinity Solutions to the Sensei’s corner. Mike is the Senior Vice President of Sales and New Client Engagement at Affinity Solutions. In today’s episode, Mike and I discuss the future of programmatic buying, purchase-based insight, and predictive consumer behavioral patterns.

97. How to Prepare for Signal Loss with Sarah Polli

We welcome Sara Polli of Hearts & Science to the Sensei’s corner. Sarah is the Senior Director of Marketing Technology at Hearts & Science. In today’s episode, Sarah and I discuss how to prepare for signal loss and why it is important to understand your environment. Timestamp: 01:48 - Meet Sarah Polli 08:57 - Sarah’s Thoughts on Cookie Deprecation 14:08 - What Everyone Should Know About Signals and Signal Loss 18:41 - Where to Begin with the Cookie Deprecation 23:22 - Identifying How Thi...

96. Therran Oliphant Shares 3 Actionable Insights in This Changing Programmatic Landscape

We welcome Therran Oliphant of Essence Global, soon to be Essence Mediacom, to the Sensei’s corner. Therran is the Vice President of Data and Technology at Essence Global. In today’s episode, Therran and I discuss changes taking place in privacy data, the open internet, and authentication. Therran also breaks down what data clean rooms are and shares the most important skill traders new to the industry should develop immediately. Timestamp: 02:14 - Therran’s Introduction 09:33 - How Digital Prog...

S2. Novedades de Connected TV con Angel Pascual

95. How To Hire, Onboard, and Retain Programmatic Talent

Running a programmatic team is anything but automated. Let’s define what programmatic media activation even means. If you know me, you know I am big on words and definitions as we all hear the same thing (sometimes) but comprehend it differently. According to Oxford languages, Activation is the action or process of making something active or operative. When we hear programmatic media activation, it is the operation and procedures needed to launch a programmatic media buy, whether a campaign in 1...

94. The Cookieless Future

Google recently announced, again, that the cookie deprecation will be pushed to the end of 2024. This is probably the 3rd or 4th time they are pushing the deadline. I have predicted this in previous episodes and will say this again; I do not think they will deprecate cookies any time soon (or at all). In this episode of the programmatic digest, I unpack what we call Cookieless Future and take you back to the source. Why is this even happening? Where did it all start (or rather, who started this)...

93. What Do S.P.O and D.E.I have in common?

We have another oldie but goodie for you this week! We are bringing back my interview with Sonja Kristiansen, Vice President of Global Platform Partnerships at TripleLift. TripleLift is a New York-based ad-tech company that primarily focuses on programmatic advertising. In this episode, Sonja and I discussed all things S.P.O.(Supply Path Optimization) and D.E.I (Diversity, Equity, and Inclusion). Sonja shared how TripleLift can be seen as a partner from a buy and seller side’s perspective. She a...

S1. La formación de nuevos talentos en Programmatic

92. How Canela Media Reaches Latin Audience Authentically

We are back with an oldie but goodie! This episode with Isabel Rafferty Zavala was so good last year that we had to share it again! In this episode, Isabel and I discuss strategies for marketing to the Latino community, streaming projections, and much more. Timestamp: 01:39 - Isabel’s Introduction 08:24 - Tips for Marketing to the Latino Community 13:08 - Canela Media Case Study 23:07 - Streaming Projections 24:35 - How Candela Media Has Prepared Their Publishers for Third Party Cookie Deprecati...

91. Introducing The Programmatic Digest Podcast en Español

90. Being A Project Manager in the Programmatic Industry

We welcome Alexus Smith of IAB to the Sensei’s corner. Alexus is a Project Manager at IAB, which equips the media and marketing industries to excel in the digital economy. In today’s episode, Alexus and I discuss project management and event planning in the programmatic advertising industry and what is required to plan a major event in our industry. Timestamp: 01:26 - Alexus’ Introduction 03:38 - What is Project Management? A Simplified Definition. 09:33 - Alexus’ Favorite Part of Program Planni...

89. Identity Solutions and the Current State of the Programmatic Industry

We welcome Eric Wheeler of 33Across, Inc. to the Sensei’s corner. Eric is the CEO of 33Across, which helps programmatic advertising to function without cookies across publishers, platforms, and more. In today’s episode, Eric and I discuss identity solutions in a cookieless world, the role his company, 33Across, plays in the programmatic ecosystem, and the current state of programmatic advertising. Timestamp: 01:08 - Eric’s Introduction 06:40 - Eric’s Definition of Programmatic Advertising 10:00 ...

88. How to Get Started as a Programmatic Media Trader

We welcome Nima Fallahi of GroupeConnect to the Sensei’s corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service marketing company based in Boston, Massachusetts. In this episode, Nima and I discuss life as a programmatic media trader and what it’s like when you first enter the programmatic media industry. We also take a deep dive into Nima’s programmatic media journey. Timestamp: 01:33 - Nima’s Introduction 02:44 - What is programmatic media? A simplified definition. 08:0...

87. Knowing Your Value as a Marketer

We welcome Eric Elliot of VIP Marketing to the Sensei’s corner. VIP Marketing is a partner-focused digital marketing agency that strategizes and executes to yield results that stray from the status quo. In this episode, Eric and I discuss what a toxic work environment looks like and when it’s time to leave, the best way for leaders to grow their companies, how to manage partnerships, and knowing your value as a marketer. Timestamp: 01:43 - Eric’s Introduction 02:57 - Eric’s Career Journey 09:04 ...

86. How to Scale Your First-Party Data Strategy

We welcome Josh Perlstein of Response Media to the Sensei’s Corner. Response Media is a Digital and Direct Agency specializing in building valuable, meaningful relationships between brands and consumers at scale. In this episode, Josh Perlstein and I discuss what data-driven advertising is, the latest trends in first-party data and cookie deprecation, and Josh shares a Case Study on a company that he helped best utilize their first-party data. Josh also leaves us with three actionable steps to t...

85. AdExchanger's Programmatic I/O Las Vegas: My Takeaways

84. The Importance of DEI and Networking In Programmatic Media With TWIPN

83. Creating Sanity For Marketers In The Cookiepocalypse

82. Where and How To Find Programmatic Talent

This episode was so good, we just had to repost! Originally aired in Q4 2021, we welcomed back Brian Dolan, CEO and founder of WorkReduce (and our sponsor) and a new guest and friend, Leo Faya, founder of Above Zero LLC. Above Zero, LLC is an Atlanta-based digital media operations and strategies company that works around helping build teams around helping brands and or agencies scale their digital operations. This week’s topic focuses on the globalization of programmatic talent, and we begin the...

81. Looking To Adopt Programmatic Ad-Tech?

This podcast was made in partnership with WorkReduce Guest Information: Jennifer Schaen - LinkedIn Basis Technologies - LinkedIn | Website Meet Our Team: Chief Programmatic Coach Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter Programmatic Digest - Shownote s | YouTube | LinkedIn | Instagram Video Editor Cint Davis - LinkedIn Social Media Manager Latasha Niang - Website | LinkedIn Want to Sponsor the Podcast: Email us at Info@heleneparker.com Now accepting podcast sponsors for...