92. How Canela Media Reaches Latin Audience Authentically - podcast episode cover

92. How Canela Media Reaches Latin Audience Authentically

The Programmatic Digest
Jul 19, 2022•35 min•Ep. 92
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Episode description

We are back with an oldie but goodie! This episode with Isabel Rafferty Zavala was so good last year that we had to share it again! In this episode, Isabel and I discuss strategies for marketing to the Latino community, streaming projections, and much more.

Timestamp:

01:39 - Isabel’s Introduction

08:24 - Tips for Marketing to the Latino Community

13:08 - Canela Media Case Study

23:07 - Streaming Projections

24:35 - How Candela Media Has Prepared Their Publishers for Third Party Cookie Deprecation

30:53 - Isabel’s Motivation for Founding Candela Media

33:08 - Isabel’s Advice for Hélène

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