102. Why Testing Is Important in Your Programmatic Buying with Carlos Villanueva - podcast episode cover

102. Why Testing Is Important in Your Programmatic Buying with Carlos Villanueva

The Programmatic Digest
Oct 11, 2022•44 min
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Episode description

Carlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic. 

 

Timestamp:

00:00:58 - Who is Carlos

00:03:02 - Carlos’ first role in the programmatic space

00:05:12 - Carlos’ day-to-day life

00:07:24 - The importance of experimenting when it comes to programmatic activation

00:12:23 - How results are being measured

00:15:10 - An experiment with a completely different result than what Carlos was expecting

00:19:01 - How Carlos continue educating himself and pass it on to junior-level teams

00:24:29 - The programmatic community and mentorship

00:30:15 - The importance of understanding other channels

00:38:59 - ONe fun fact about Carlos

00:41:45 - Carlos’ advice to his younger self

 

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