VIDEO - 060:The Sky’s the Limit: How, and Why, Sumo Finally Embraced Outbound Sales

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Anton Sepetov, San Francisco-based VP of Sales at Sumo.com.

Prior to leading Sumo’s fast growing sales team, Anton honed his skills in various marketing departments around the Bay Area.

Throughout the pod, Collin and Anton take a trip down Somu memory lane, and look at how the company evolved from an inbound to an outbound-heavy sales organization. Highlights include: building the initial sales team at Sumo (3:30), Sumo’s current inbound funnel (7:21), building an outbound machine (12:42), Sumo’s outbound sales cycle (22:06), and facing remaining outbound challenges (30:54).