The Predictable Revenue Podcast - podcast cover

The Predictable Revenue Podcast

Collin Stewartpredictablerevenue.com
We interview outbound sales leaders so that you can learn directly from the people on the front lines. Our goal is to help our audience learn sales development, coaching, and prospecting best practices from people that are currently building or have built SDR teams.

Episodes

139_Webinar: Is the SDR model broken?

Co-CEO Aaron Ross and Collin Cadmus recently joined forces to discuss a very interesting theory on a live webinar: Is the SDR model broken? Collin has years under his belt. After mastering retail management, he entered the world of software sales and quickly went from being a top salesperson to building and leading large sales organizations. Throughout the webinar, Aaron and Collin discuss what needs to happen industry-wide to get things back on track, and to change the industry in 2020 to bring...

Feb 20, 20201 hr

138: An outsider’s perspective on how to build a great training program for your sales team: in conversation with SimpleBills’ Kyle Van Pelt

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Kyle Van Pelt, VP of Operations at SimpleBills. Kyle has had a fascinating journey into tech leadership. Before joining SimpleBills, he was a human resources director, aircraft maintenance director, and mobility manager over the course of a 15 year career with the U.S. Air Force. Throughout the pod, Collin and Kyle discuss training – in particular how to build a world class training program for your company. High...

Feb 06, 202049 min

137: How do you turn coffee meetings into dollars? Sales expert Fabien Pataud shares his secrets

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Fabien Pataud, Sales and Profit Coach at Pataud Consulting – Million Dollar Converter. Fabien is a tried-and-true salesperson and entrepreneur – before running his own company and consultancy he was a leader in the real estate and construction industries in Australia. Throughout the pod, Collin and Fabien discuss how to turn those always popular coffee requests into pipeline. Highlights include: Fabien’s journey ...

Jan 30, 20201 hr 7 min

136: Measuring performance the right way and working smart to peak productivity with Belal Betrawy

On this edition of The Predictable Revenue Podcast, Collin and Co-Host Sarah Hicks, welcome Belal Betrawy, Community Founder at Bravado. Throughout the pod, Sarah and Belal talk about some things that don’t make sense within sales that Belal is still seeing today, and how to solve them. Highlights include: best practice is just common practice, call and email metrics don’t outweigh pipeline and wins, grinding 24/7 will not get you closer to your numbers, the sales lighting round, and cold call w...

Jan 23, 202040 min

135: How to turn engaging activity on LinkedIn into prospects and personalize at scale with Sarah Hicks

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Sarah Hicks, Senior Sales Development Representative at Predictable Revenue. Sarah is a top saleswoman who relies on her creativity and knowledge to establish new norms that quickly become the new standard. She has hit 130% of her quota for the last couple of months and is absolutely crushing it. Throughout the pod, Collin and Sarah discuss Becc Holland’s personalization at scale approach, and how Sarah reverse-e...

Jan 16, 202035 min

134: How to cultivate presence and show up on every sales call with Zentap’s Kyle James

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Kyle James, VP of Sales at Zentap. Kyle is an up-and-coming sales leader – currently leading a fast growing team of AEs and SDRs – Kundalini yogi, and student of all things mindfulness. Throughout the pod, Collin and Kyle discuss how to build and harness presence, a critical life skill, in order to help bring more joy and success to your sales career (and, of course, your life). Highlights include: Kyle’s current...

Jan 09, 202047 min

133: Getting your first 100 customers with SalesFlare Co-Founder Jeroen Corthout

On this edition of The Predictable Revenue Podcast (a joint webinar with SalesFlare), co-host Collin Stewart welcomes Jeroen Corthout, Co-Founder of fast growing CRM company SalesFlare. Jeroen is a veteran entrepreneur and noted consultant – he’s founded numerous companies, led marketing teams, and spoken at international conferences and events. Throughout the pod, Collin and Jeroen discuss the tips and tricks SalesFlare used to get its first 100 customers. Highlights include: how it all started...

Dec 19, 20191 hr 14 min

132: Using the phone to penetrate your target account list with BHY Consulting president Catherine Brinkman

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Catherine Brinkman, sales leader and President of BHY Consulting. From selling ad space in high school and university, to working with Dale Carnegie Training, to leading her own sales consultancy – Catherine has done it all in sales. Throughout the pod, Collin and Catherine get executional and discuss how to work an account list on the phone, via email, and social channels. Highlights include: Catherine’s journey (6...

Dec 11, 20191 hr 4 min

131: How to show up confidently anywhere (including sales calls!) with Alex Perry

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Alexandra Perry, CEO of Indianapolis-based consulting firm Practically Speaking. Alexandra is a speech pathologist turned entrepreneur, and currently works with clients of all stripes in the business world: leaders looking to improve their speaking, renowned keynote speakers that need a tune up, and young professionals looking to start honing the craft of public speaking. Throughout the pod, Collin and Alexandra ...

Dec 05, 20191 hr 13 min

130: How to deliver empathy as a prospector and increase sales in the process with Brian Carroll

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Brian Carroll, Founder and CEO of empathy-based sales and marketing consultancy Markempa. Matt’s done it all over the course of his career – entrepreneur, writer, noted speaker, podcast host, and sales leader. Throughout the pod, Collin and Brian discuss how to build empathy into your prospecting and, ultimately, into the very fabric of your company. Highlights include: Brian’s background (6:46), how to build emp...

Nov 28, 20191 hr 13 min

Outbound Labs: Theme 3-Newest Experiments - Experiment: Confirming meeting time vs. sending placeholder

At Predictable Revenue, we’re working on outbound sales for multiple clients across multiple channels targeting multiple industries. As such, we’re always seeing what works and what doesn’t and hearing about the latest trends from others doing the same. We’ve found that too often, outbound sales initiatives are driven by instincts and gut feeling. We wanted to remove this and take an experimental approach to test new ways to reach sales prospects so we can provide clear and reliable results arou...

Nov 26, 20199 min

129: Diagnosing bottlenecks and finding hidden revenue in your demand generation pipeline with Johann Nogueira 

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Johann Nogueira, Director of Business Authorities (among other things!). Johann has quite the resume: former scientist, almost-PhD recipient, serial entrepreneur, and noted speaker. Throughout the pod, Collin and Johann discuss how Johann and his companies work to unlock revenue, build brands, and, ultimately, empires for their clients. Highlights include: the art of juggling 3 companies (7:14), the Business Auth...

Nov 21, 201948 min

Outbound Labs: Theme 3-Newest Experiments - Experiment: LinkedIn - Blank invite vs. Content in connection request

At Predictable Revenue, we’re working on outbound sales for multiple clients across multiple channels targeting multiple industries. As such, we’re always seeing what works and what doesn’t and hearing about the latest trends from others doing the same. We’ve found that too often, outbound sales initiatives are driven by instincts and gut feeling. We wanted to remove this and take an experimental approach to test new ways to reach sales prospects so we can provide clear and reliable results arou...

Nov 19, 20196 min

128: How Predictable Revenue built its innovative new Outbound Validation program with Chief Product Officer Kenny MacKenzie

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes our very own Chief Product Officer, Kenny MacKenzie. Kenny is a pillar of innovation at Predictable Revenue, helping lead the development of our products and services. He is also a sought after speaker, making appearances at international sales and technology conferences. Throughout the pod, we do a deep dive into our new Outbound Validation program. If you’ve got a flair for outbound experimentation, you won’t w...

Nov 14, 20191 hr 12 min

Outbound Labs: Theme 3-Newest Experiments - Experiment: Improving results on Linkedin - List Building

At Predictable Revenue, we’re working on outbound sales for multiple clients across multiple channels targeting multiple industries. As such, we’re always seeing what works and what doesn’t and hearing about the latest trends from others doing the same. We’ve found that too often, outbound sales initiatives are driven by instincts and gut feeling. We wanted to remove this and take an experimental approach to test new ways to reach sales prospects so we can provide clear and reliable results arou...

Nov 12, 20199 min

127: Effective early career development for recent grads with Salesforce’s Steve Bullington

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Steve Bullington, Senior Manager of Solutions Engineering Talent Development at Salesforce. Steve’s done it all in the world of sales – quota carrying rep, frontline manager, and organizational leader. But now he’s focused on developing the next wave of sales gurus via the internship programs and new sales development cohorts in the Salesforce training academy. Throughout the pod, Collin and Steve discuss how to ...

Nov 07, 20191 hr 21 min

126: The 5 myths of building comp plans with Spiff’s Jeron Paul

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Jeron Paul, Founder and CEO of Spiff.com. Jeron is a veteran and accomplished entrepreneur: he’s a four-time founder (with three exits), a board member, and former VC. Throughout the pod, Collin and Jeron discuss the often-repeated, but not always true, myths around building comp plans. Highlights include: why are compensation plans critical? (5:50), myth 1 – commissions don’t matter much (15:53), myth 2 – straig...

Oct 31, 20191 hr 8 min

Outbound Labs: Theme 2-Increasing Response Rates - Experiment 3: Reducing the number of follow-ups

At Predictable Revenue, we’re working on outbound sales for multiple clients across multiple channels targeting multiple industries. As such, we’re always seeing what works and what doesn’t and hearing about the latest trends from others doing the same. We’ve found that too often, outbound sales initiatives are driven by instincts and gut feeling. We wanted to remove this and take an experimental approach to test new ways to reach sales prospects so we can provide clear and reliable results arou...

Oct 28, 20196 min

125: The power of thought: why we carry around limiting beliefs with Empowered Achiever’s Chris Castillo

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Chris Castillo, Founder of Empowered Achievers. Chris is an experienced ad exec, people and culture expert, and, now, renowned career coach and consultant specializing in helping people more fulfilling careers (or new side hustle). Throughout the pod, Collin and Chris get philosophical and discuss the nature of limiting beliefs, where they come from, and how to overcome them. Highlights include: the power of the ...

Oct 24, 201948 min

Outbound Labs: Theme 2-Increasing Response Rates - Experiment 2: Positive Follow-up campaigns

At Predictable Revenue, we’re working on outbound sales for multiple clients across multiple channels targeting multiple industries. As such, we’re always seeing what works and what doesn’t and hearing about the latest trends from others doing the same. We’ve found that too often, outbound sales initiatives are driven by instincts and gut feeling. We wanted to remove this and take an experimental approach to test new ways to reach sales prospects so we can provide clear and reliable results arou...

Oct 23, 20198 min

124: How Proposify went from selling self serve deals to working with enterprise clients with CEO Kyle Racki

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Kyle Racki, noted author and CEO of Halifax’s Proposify. In addition to leading Proposify’s growing team through fundraising rounds, the ups and downs of startup life, and a company-wide evolution to sell bigger deals, Kyle is a trained designer, former agency head, and noted author. Throughout the pod, Collin and Kyle discuss Proposify’s move up market from servicing just small businesses to selling enterprise d...

Oct 16, 201946 min

Outbound Labs: Theme 2-Increasing Response Rates - Experiment 1: LinkedIn - Knowledge Share

At Predictable Revenue, we’re working on outbound sales for multiple clients across multiple channels targeting multiple industries. As such, we’re always seeing what works and what doesn’t and hearing about the latest trends from others doing the same. We’ve found that too often, outbound sales initiatives are driven by instincts and gut feeling. We wanted to remove this and take an experimental approach to test new ways to reach sales prospects so we can provide clear and reliable results arou...

Oct 15, 201911 min

123: Lessons learned from hiring 200 reps in a year with Samsara’s Nick Rathjen

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Nick Rathjen, Vice President of Account Development at Samsara. Nick is a veteran sales professional – through and through. He has led sales teams at some of the biggest organizations in the world (Oracle) and fast-growing companies like Samsara. Throughout the pod, Collin and Nick talk about hiring reps, maintaining cultures, and the importance of mentors. Highlights include: how to hire 200 reps in a year (17:5...

Oct 09, 20191 hr 2 min

122: The ins and out of hosting a sales kickoff event: when to do them, why to do them, and how to do them great with Emarsys’ Meganne Brezina

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Meganne Brezina, Senior Manager of Sales Enablement at Emarsys. With a wealth of experience at some of tech’s largest companies, Meganne is a veteran sales enablement manager...and expert sales kickoff planner. Throughout the pod, Collin and Meganne discuss how to plan an exciting, educational and, let’s face it, fun sales kickoff event. Highlights include: why do a sales kickoff? (5:12), how big does your compan...

Oct 02, 201937 min

121: Climbing the ladder: How early sales managers can grow, stand out, and take on senior roles with Intercom’s Laurabeth Harvey

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Laurabeth Harvey, Senior Vice President of Sales, Success, Support at Intercom. Laurabeth has held nearly every leadership position there is to have in sales: manager, director, VP, SVP...Laurabeth has seen a thing or two. And she’s on the show to discuss her journey, and impart some wisdom she’s learned along the way. Throughout the pod, Collin and Laurabeth discuss how to stand out as an early frontline sales m...

Sep 26, 201952 min

Outbound Labs: Theme 1-Deliverability - Experiment 3: Send Volume

At Predictable Revenue, we’re working on outbound sales for multiple clients across multiple channels targeting multiple industries. As such, we’re always seeing what works and what doesn’t and hearing about the latest trends from others doing the same.

Sep 23, 20197 min

120: The art of selling services: How Go Nimbly’s Troy Conquer listens, educates, and executes revenue operations consulting

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes troy Conquer, Chief Revenue Officer at fast growing revenue operations consultancy Go Nimbly. Troy has a somewhat different background from the dyed-in-the-wool sales professionals we typically have on the show. Trained as an engineer, Troy has extensive experience as a consultant and a developer, before taking on the task of leading sales at Go Nimbly. Throughout the pod, Collin and Troy discuss the fluid, and t...

Sep 18, 20191 hr

119: Special episode - Outbound Labs

Discover one new episode every week! At Predictable Revenue, we live and breathe outbound sales. We’ve found that too often, outbound sales initiatives are driven by instincts and gut feeling. We decided to use the scientific method to test the latest trends in outbound sales. We’ve run over 50 outbound experiments, and plan to continue running 10 to 20 experiments a month. We’ll be sharing the results of our experiments and the conclusions through our Outbound Labs video series. Throughout the ...

Sep 12, 201919 min