270: Why Segmentation is Key for SaaS Email Marketing

Jane Portman joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss why segmentation is key for SaaS email marketing.

Jane Portman is the Co-Founder and CEO of Userlist, an email automation platform specializing in understanding customer data.

Highlights include:

how to choose the right segmentation criteria for your email campaigns (4:21), matching your email outreach to the context (7:32), how to apply the lifecycle marketing model can apply to email (8:49), tips for writing a high-converting email sequence (12:15), why you need to integrate customer behavior data with your email marketing (16:34), tips for managing seasonality in your campaigns (22:40), using non-customer interviews to improve the product-market fit (25:01), how to niche down and find the right words to describe what you do (27:35), and tips for email deliverability (32:55).

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