234: Using Sales Automation to Close Sales Deals Faster

Kevin Snow joins the Predictable Revenue podcast to discuss how automating your outbound sales strategy can help you close deals faster and more efficiently. 

Kevin is the Founder/CEO of Time On Target, a sales and marketing agency that helps businesses integrate digital technology in an authentic, professional way.

Highlights include: Common mistakes when implementing automation (1:38), how to send automated content based on where a prospect is in the sales process (9:40), how to provide more value with your content (11:23), the first thing you should do when adding automation to your sales process (13:14), how to maintain authenticity in automated processes (16:20), why automation helps close deals faster (22:44), and what being in the military taught Kevin about business (24:30).

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