233: Helping Founders Establish The Right Sales Infrastructure For Growth
Episode description
With over 20 years of experience in sales and a background in neuroscience, Moeed founded Proverbial Door to help businesses improve their sales function for radical growth.
Highlights include: the four most common mistakes founders make when scaling (3:40), how to understand your customers on a deeper level (8:44), a wider view of the buyer’s journey (12:31), why everyone at the company should contribute to mapping the buyer’s journey (16:30), hiring for traits over skills (19:15), how strategic partnerships can drive sales growth (22:00), how to hire your first sales leader (23:51), and why you need a CRO to challenge your views (26:20).
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