204: Experience Asymmetry - why your young reps struggle selling to older, more experienced buyers

David Priemer joins Sarah Hicks on this episode of the Predictable Revenue Podcast. 

David Priemer is founder and Chief Sales Scientist of Cerebral Selling, author, award-winning research scientist, and 4-time tech entrepreneur. Highlights include: the conception of the term experience asymmetry (0:50), top challenges a younger salesperson faces when selling to older, more experienced buyers (11:29) and the advantages (13:30), 3 key strategies young sellers can employ to overcome experience asymmetry (14:53), and what can sales leaders do to identify and fix it (27:00).

SHOW NOTES: 

More on reversing the hatred of talking to salespeople: Social Selling and Reversing The Hatred of Salespeople

And more on building and maintaining credibility: How to Keep Your Sales Team From Killing Your Brand & Your Bottom Line

Pods - The fastest way to build an Outbound SDR Team https://bit.ly/3gArLOl