201: How to Price your SaaS Product

Ajit Ghuman joins Sarah Hicks on this episode of the Predictable Revenue Podcast.

Ajit is the author of Price To Scale and is a SaaS Product Marketing veteran who has helped firms such as Narvar, Medallia, Helpshift, and Feedzai differentiate their products, grow revenue, and win. Highlights include: the common misconceptions leaders have about pricing a saas product (2:18), the most common questions leaders ask Ajit about pricing (4:59), setting pricing from the ground up (9:38), building the right packages (13:50), setting pricing (18:30), finding the right unit metric (21:38), and whether or not you should publish pricing on your website (22:45).

SHOW NOTES

ProfitWell’s Patrick Campbell on the nuances of pricing and why salespeople aren’t more involved

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