181: Hunting your Zebra: How to Profile Your Perfect Prospect

Jeff Koser, Founder, and CEO of Zebrafi, joins Sarah Hicks on this episode of the Predictable Revenue Podcast.

Zebrafi is the Guided Selling Cloud for the Enterprise that helps sellers find great-fit prospects with the help of AI. Highlights include: the Zebra (1:24), what happens if you get this wrong and why so many companies do (3:25), the 7 attributes of a Zebra (5:54), a detailed example of a company defined by the Zebra attributes (8:45), opportunity scoring against the 7 attributes (15:22), how to forecast with 90% accuracy using a colour system (20:46), turning a selling cycle into a buying cycle (23:48), and what to do once you’ve found your Zebra (35:40).