103: How to take advantage of sales automation tools while maintaining a human touch with SalesSource’s Travis Henry

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Travis Henry, Director of Inside Sales Operations at renowned Bay Area sales consultancy SalesSource.

A respected sales operations specialist, Travis honed his skills global technology companies and has consulted for startups large and small. If you’re looking to grow your sales team – look no further, Travis is your man.

Throughout the pod, Collin and Travis do a deep dive – a very deep dive – on how to juggle sales automation and the ever-critical human element needed in prospecting. Highlights include: what’s bugging Travis? (2:30), remembering sales fundamentals (6:00), identifying gaps...and thinking outside the box (10:32), designing unique, human cadences (23:50), teaching reps to personalize emails (37:29), data infrastructure and your SDR team (58:11), sales tactics lightning round (1:06:56), and cold call Collin (1:08:39).