092: How to tailor your cold calls to match your prospect’s communication style with Shawn Sease

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Shawn Sease, Director SDR Client Services at outbound sales consultancy Sales Developers.

Shawn is veteran sales leader and entrepreneur: he’s led sales teams at numerous tech companies, and founded multiple organizations, varying from a brewery to govtech startups.

Throughout the pod, Collin and Shawn discuss a unique, nuanced style of nailing cold calls: mirroring your pitch to match your prospect’s particular conversation style. Highlights include: Shawn’s introduction to his cold call methodology (11:18), distinct conversational styles (16:01), and the impact of this cold call methodology on Shawn’s day to day (38:50).