076: How marketing and sales development collaborate to help Big Health connect with, educate, and close Fortune 500 companies with Mike Radoccia

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Mike Radoccia, Marketing and Business Development Lead at Big Health.

For the past 3 years, Mike has been leading the growth team at Big Health, where he raises awareness around the importance and challenges of improving employee mental health with some of North America’s largest companies.  

Throughout the pod, Collin and Mike examine how Big Health leverages the complimentary skills of marketing and sales development to break into Fortune 500 companies and further their mission of helping millions get back to good mental health.

Highlights include: how much sleep Mike gets every night (8:52), Mike’s role at Big Health (14:16), how Big Health focuses on the right accounts (21:05), Big Health’s account segmentation (33:50), the direct mail renaissance (37:27), and Big Health’s micro-events (57:56).