058: The many lives of Predictable Revenue: How Andres Muguira uses Predictable Revenue methodologies to improve the performance of his Marketing and Customer Success departments (...and his sales team)

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Andres Muguira, Managing Director of QuestionPro Latin America. 

Andres has quickly shot up the ranks in the world sales, having held leadership positions in SaaS companies in both the US and Mexico. Oh, and prior to joining the world of fast paced world of SaaS sales, Andres founded an entertainment company and worked with internationally renowned artists such as Shakira, Pitbull and Sean Kingston. 

Throughout the pod, Collin and Andres discuss how Andres implemented the lessons of Predictable Revenue across his company, included marketing and Customer Success. Predictable Revenue for CS – who would have thought? 

Highlights include: Andres’ introduction to Predictable Revenue (18:21), how his marketing team uses Predictable Revenue methodologies (21:35), how his Customer Success team uses Predictable Revenue methodologies (26:11), and why chasing smaller deals helped him prove the need for outbound sales team (38:04).