057: What happens when you let a standup comedian write your cold call script? In conversation with Jon Selig

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Jon Selig, a sales speaker, trainer, coach, consultant...and stand up comedian. 

Needless to say, Jon has an interesting and varied resume – years in business development at Oracle, sales leadership at numerous startups, and founder of a comedy non-profit.

Throughout the pod, Collin and Jon hack their way through the various practical ways we can infuse our prospecting with humour. Highlights include: why using humour encourages prospects to let their guards down (10:34), why things are funny (15:28), Predictable Revenue jokes (22:34), using the comedic rule of three in your emails (27:54), and getting in the right frame of mind for cold calling (44:48).