Megan Driscoll launched EvolveMKD nine years ago, establishing a firm with clients in healthcare, beauty, aesthetics and other areas. And she also works with her mom, who is the agency’s office manager and a key part of each new employee’s interview process. Driscoll talks about her firm, how the pandemic has changed it and its client work and the state of the economy on the latest edition of The PR Week. Plus the biggest marketing and communications news of the week: Pfizer’s agency review ; Tw...
May 18, 2023•32 min•Ep. 131
This week’s episode of The PR Week is a global awards special. PRWeek’s Steve Barrett checks in from the awards ceremony in London , where the best international campaigns, organizations and individuals in communications were recognized. He also talks with jury chair Aaron Radelet , global chief communications officer and SVP, about this year’s entries. Plus: PRWeek’s Diana Bradley and Frank Washkuch talk about the biggest marketing and communications news of the week, including more Bud Light f...
May 11, 2023•22 min•Ep. 130
This week’s podcast has two chunky topics on the agenda. First, artificial intelligence. And who better to discuss the emerging technology than Frank Shaw , whose company, Microsoft, has made significant investments in AI . He discusses its benefits — such as drawing up reports in minutes rather than hours — as well as fears about it being a job killer. Next up: PRWeek’s Agency Business Report 2023 . This year’s report highlights global and U.S. agency revenue growth , broad industry trends , st...
May 04, 2023•46 min•Ep. 129
Kiwan Anderson certainly has one of the most appealing jobs in the PR industry as the global director of communications, PR and content development for the Bermuda Tourism Authority. He talks about wearing Bermuda shorts to business meetings and making the case for the island as a convenient getaway from New York City . Plus the biggest marketing and communications news of the week, including: - Tucker Carlson’s split from Fox News; - More Bud Light marketing fallout; - Mattel introducing the fi...
Apr 27, 2023•39 min•Ep. 128
More than one in five Black Americans have gotten sick in the past 12 to 18 months because they didn’t have access to the health information they needed. Meanwhile, 53% of Black Americans say pharma companies are an important source of health information, but only 13% say they have actually learned about health from a pharma company website. These are just two of myriad eye-opening statistics gleaned from a recent proprietary M Booth Health study . And during this podcast, Tayla Mahmud, EVP of h...
Apr 25, 2023•22 min
On this week’s podcast, the PRWeek team is joined by Change for Balance project manager Ben Trockman. Also in this episode: - Craig Buchholz’ exit from GM - Budweiser responds to critics after trans influencer campaign - Big changes at Golin's corporate practice in Chicago - Omnicom’s Q1 numbers - Fox News settles defamation case - PRWeek launches PRDecoded 2023 - Brand Entertainment Awards shortlist unveiled. Follow us on Twitter: @PRWeekUS Receive the latest industry news, insights, and specia...
Apr 20, 2023•36 min•Ep. 127
For the first time, the PR Week podcast is coming to you from Washington, DC, as part of the first PRWeek Crisis Comms Conference. The lineup included top journalists including CBS News’ Jeff Pegues and NPR’s Juana Summers , as well as deep dives into the worlds of celebrity, government and sports communications. Plus: Insight from Andscape and ESPN’s Jason Reid, R&CPMK chair Cindi Berger and Lockheed Martin’s Dean Acosta. Follow us on Twitter: @PRWeekUS Receive the latest industry news, ins...
Apr 13, 2023•34 min•Ep. 126
Jonathan Rosen is the latest guest on The PR Week podcast , and it couldn’t come at a better time, as his firm, BerlinRosen, continues to grow via acquisition and just won Outstanding Large Agency at the PRWeek US Awards 2023 . He talks about: - Communications implications of former President Donald Trump’s indictment; - How communications pros can help to free a Wall Street Journal reporter held in Russia; - Major account and people moves; - And much more. AI Deciphered is back—live in New York...
Apr 06, 2023•37 min•Ep. 125
No matter what kind of organization or department, you must always be evaluating your overall operation – and be prepared to transform it. On this podcast, Padilla ’s Tina Charpentier offers counsel to make that daunting task seem a lot more doable. Featuring: Tina Charpentier, EVP, client experience, Padilla “Don’t put structure ahead of strategy,” advises Tina Charpentier, EVP of client experience at Padilla. This is counsel she often shares when she works with entities embarking on an overhau...
Mar 30, 2023•26 min
The most recent guest on The PR Week is Therese Caruso, global head of strategy and planning at Zeno Group . She discusses the agency’s research on multiethnic younger generations in the report, The Multicultural Mandate 2023. Caruso also joins the regular cast of the podcast to talk about: - The Stand Up to Jewish Hate campaign ; - Deepfakes strike the Vatican ; - Blowback to the We Love NYC campaign ; - And new account and people moves. Follow us on Twitter: @PRWeekUS Receive the latest indust...
Mar 30, 2023•32 min•Ep. 124
Day One Agency has had a big week. The nine-year-old firm won Outstanding Midsize Agency last Thursday at the PRWeek Awards U.S . with judges citing its 59% growth over the last two years and the fact that it is now the lead creative agency for many of the brands it represents. Day One cofounder and CEO Josh Rosenberg joins The PR Week a week later to discuss his firm’s ethos and growth strategy and discuss the top PR, communications and marketing news of the week, including: - PRWeek’s 2023 Wom...
Mar 23, 2023•39 min•Ep. 123
Plus, the editorial team reflects on ringing the Opening Bell at Nasdaq and more. PRWeek's Steve Barrett, Frank Washkuch, Diana Bradley, Ewan Larkin, Brandon Doerrer and Jess Ruderman break down the 2023 PRWeek Awards, which were presented Thursday night at Cipriani Wall Street. Follow us on Twitter: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek AI Deciphered is back—live in New York City this November 13th.Join le...
Mar 18, 2023•47 min•Ep. 122
On this episode of The PR Week, the PRWeek team is joined by Jennifer Skyler, chief corporate affairs officer at American Express. Topics this week include: - Insights and trends from the 2023 PRWeek/PR Talent Salary Survey; - In-depth profile of Ulta Beauty’s first VP of PR Eileen Ziesemer; - International Women's Day; - Papa Johns brings on Edelman for IR and corporate support; - The latest on Walgreens’ abortion pill controversy; - When social media managers forget to log out of brand account...
Mar 09, 2023•34 min•Ep. 121
The latest guest on The PR Week podcast is Gemma Hart, VP of communications and community affairs at Danone. She talks about how a company obtains and maintains its B Corp status, as well as the topical marketing and communications news of the week, including: - Pfizer’s agency review ; - The Norfolk Southern crisis ; - Shortlists for the PRWeek Global and Healthcare Awards ; - and much more. Follow us on Twitter: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Y...
Mar 02, 2023•37 min•Ep. 120
Andrea Brimmer knows a thing or two about teamwork, having played soccer at Michigan State University. She knows a thing or two about challenging the status quo, leading comms and marketing for a company that revolutionized the industry as one of the very first online-only banks. Ahead of her conversation with PRWeek’s Gideon Fidelzeid, it was determined that a great – and quite fun – way to glean from Brimmer’s vast expertise in so many areas was to play a game of word association. The first wo...
Feb 27, 2023•18 min
Ellen Ryan Mardiks is full of stories about how founder Fred Cook influenced the Interpublic Group agency through his personality, curiosity and leadership ability. She’s taking those lessons and her experience from four decades at the agency into her year as chair of the board of the directors at the PR Council , which is also celebrating its 25th anniversary this year alongside, ahem, some other bold-face brands in the PR industry. Ryan Mardiks talks about her plans for both Golin and the PR C...
Feb 23, 2023•41 min•Ep. 119
On this episode of The PR Week, the PRWeek team is joined by Tom Ryan, founder and CEO, ICR. Topics this week include: - Super Bowl LVII round-up - Edelman’s 2022 revenue results - Medtronic’s Torod Neptune’s expanded brief - Remembering LGBTQ PR pioneer Howard Bragman’s life and legac - CEO Elizabeth McNichols’ departure from Outcast - Finn Partners acquisition news Follow us on Twitter: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Sub...
Feb 16, 2023•44 min•Ep. 118
From the media cycle to social media, to the state of governance, to the workplace — polarization in our beliefs, and how we communicate them, are contributing to a fragmented society. How do we create collaboration and consensus? What is the role of communications? What kind of leadership works in today’s world? PR Week’s Steve Barrett and Ruder Finn’s CEO Kathy Bloomgarden sit down to discuss the findings of Ruder Finn’s latest survey, which explores the importance of engagement & listenin...
Feb 13, 2023•22 min
Fortune Media CEO Alan Murray, the author of “Tomorrow’s Capitalist: My Search for the Soul of Business,” is the guest on the latest edition of The PR Week podcast . The longtime business journalist discusses how and why businesses are embracing sustainability and social issues — but not in a woke way — as well as the relationship between business and government. Also on the agenda, the top marketing and communications news of the week, including: -The combative State of the Union address -Corpo...
Feb 09, 2023•51 min•Ep. 117
This week’s guest on The PR Week podcast is Ulrike Decoene, group chief communications, brand and sustainability officer at AXA. She talks about the differences in sustainability on both sides of the Atlantic, as well as distinctions in business and geopolitical environments, as well as lending her perspective on the biggest marketing and communications stories of the week, including: - The release of the video of the beating of Tyre Nichols - How Pfizer dealt with a Project Veritas video - Blac...
Feb 02, 2023•38 min•Ep. 116
Featuring: - Phil Nardone, president and CEO, PAN Communications The pandemic changed – and, frankly, continues to change – so much in all our worlds. Among those shifts: the C-suite’s appreciation of its employees and the need to take care of them holistically.As made crystal clear by PAN Communications’ president and CEO Phil Nardone in his conversation with PRWeek’s Gideon Fidelzeid, this is one of the most crucial undertakings any comms leader can take on – both for the present and the futur...
Jan 26, 2023•28 min
Penta president Matt McDonald has served as a senior counselor to leaders in the public and private sectors for more than two decades, including former presidents and governors and the late Sen. John McCain (R-AZ). Now he’s at the helm of Penta , which bills itself as “the world’s first comprehensive stakeholder solutions firm.” McDonald joins the latest episode of The PR Week to discuss the biggest marketing and communications news of the week, including: - The possible implications of the Fede...
Jan 26, 2023•42 min•Ep. 115
The latest guest on The PR Week is none other than the 2023 chair of PRSA and chief communications officer at Alyeska, Michelle Egan. She talks about living and working in Alaska, and the direction she has planned for the industry body for 2023. Plus, she discusses the biggest marketing and communications news of the week, including: -The World Economic Forum in Davos and the Edelman Trust Barometer 2023 ; -Donna Imperato’s retirement from BCW ; -Jim O’Leary’s transition from Edelman to Weber Sh...
Jan 19, 2023•31 min•Ep. 113
Follow us on Twitter: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com . Use code POD at check out for $100 your ticket...
Jan 12, 2023•38 min•Ep. 112
It’s the first podcast of the new year and with a guest worthy of the occasion: Sean Garrett: founder and convener at Mixing Board . The tech-sector veteran talks about everything from Mixing Board’s unique structure to founding Pramana Collective with other tech comms heavyweights to what the future will hold for Twitter. Plus the biggest news of the week, including: - Southwest Airlines’ holiday disaster ; - The NFL’s response to Damar Hamlin’s collapse ; - Away’s interesting social media camp...
Jan 05, 2023•42 min•Ep. 111
The PR Week takes a look back at its best interviews of the year with this compilation podcast that includes chats with Tim Dyson, Chris Foster, Margot Edelman and more. Follow us on Twitter: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek www.prweek.com AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is trans...
Dec 29, 2022•25 min•Ep. 110
Featuring: -Jacob Moon, cofounder and GM, Salt Lake City, Method Communications “It starts at the top. David has been very transparent about sharing personal things [and his lead has set a great tone for us].” Those words are shared by Method Communications cofounder Jacob Moon about his agency’s CEO and other cofounder David Parkinson.The Salt Lake City, Utah-headquartered firm’s selection as a Best Place to Work in PR is notably based on not only the level of transparency from leadership exemp...
Dec 22, 2022•25 min•Ep. 109
Featuring: -Jamie Cooper, VP, global brand PR and influence, Bacardi -Jessica Merz, VP, global corporate comms, Bacardi Perhaps unsurprising, but still gratifying is the fact that the word “team” was used so consistently and often by both Jamie Cooper and Jessica Merz, Bacardi’s VP of global brand PR and influence and VP of global corporate comms, respectively, during this podcast. So many of the things that stand out about Bacardi and its selection as a Best Place to Work in PR come back to tha...
Dec 21, 2022•23 min
Perhaps no acronym is considered and uttered more by brands and their communicators today than ESG. Still, many questions abound. Armed with data and vast experience in the area, leaders from Kivvit answer them in this podcast. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot ...
Dec 20, 2022•19 min
When it comes to the home-improvement retail giant’s culture, an inverted pyramid structure, says The Home Depot ’s CCO Stephen Holmes, is a major factor that could explain this honor. Customers are at the top of that pyramid. So are employees. Leadership is at the bottom. And every leader, including CEO Edward Decker and Holmes himself, truly feels their main priority is creating an environment where their associates (the preferred word to “employees” at The Home Depot) can thrive. In fact, mai...
Dec 14, 2022•22 min
