The PR Week: 2.2.2023 - Ulrike Decoene, AXA
Episode description
This week’s guest on The PR Week podcast is Ulrike Decoene, group chief communications, brand and sustainability officer at AXA.
She talks about the differences in sustainability on both sides of the Atlantic, as well as distinctions in business and geopolitical environments, as well as lending her perspective on the biggest marketing and communications stories of the week, including:
- The release of the video of the beating of Tyre Nichols
- How Pfizer dealt with a Project Veritas video
- Black History Month
- A Super Bowl preview
… and plenty of agency moves.
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