Ketchum CEO Mike Doyle is the latest guest on the PR Week, as his firm brings to a close what he describes as an outstanding year. He discusses the state of the agency business and the biggest marketing and communications news of the week, including: -PRWeek’s Best Places to Work 2022; -The Liver King scandal; -Client payment terms; -Volkswagen moves its account; -A round of big people moves. Follow us on Twitter: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Y...
Dec 14, 2022•53 min•Ep. 108
Featuring: -Katie Scott, senior director, head of global communications, Iron Mountain In just 20 or so minutes, Iron Mountain’s top communicator makes it very clear why her organization is worthy of this recognition. In her conversation with Gideon Fidelzeid, editorial director, custom, PRWeek, much attention is paid to certain attributes at which the brand scored particularly well. (It’s important to note that all decisions were made based solely on feedback from staffers provided via response...
Dec 13, 2022•30 min
When it comes to influencer marketing, every brand’s goal is – or at least should be – to grow it in an authentic way and make sure it reaches everyone. This podcast is a great step in that direction as it introduces The Citizen Inclusive Influencer Index, a research study that reveals four cornerstones of creating trust-centered, authentic, inclusive influencer marketing. Featuring: -Shilpa Tiwari, EVP, Sustainability & Social Impact, Citizen Relations “It’s fascinating how we don’t put mor...
Dec 08, 2022•27 min
Beth Foley, VP of corporate communications and philanthropy at Edison International and Southern California Edison, joins the latest edition of The PR Week to talk about her role at one of the nation’s largest electric utilities. Foley oversees charitable giving of about $20 million annually and leads the company’s communications activities with a focus on employees, customers and communities. Also on the agenda: the biggest marketing and communications news of the week, including -The 2022 PRWe...
Dec 08, 2022•40 min•Ep. 107
Living more sustainably is an aspiration for almost everyone. Myriad studies tell us consumers want to make choices that are better for people and planet. But there is a big gap between intention and action. In many cases, it comes down to “if I knew, I would” – consumers’ lack of understanding of how certain acts – such as eating less red meat or washing your clothes in cold water instead of hot – actually help the planet. In this podcast, Porter Novelli ’s Sandy Skees and Lisa Unsworth share s...
Dec 05, 2022•24 min
Stacey Jones is a nearly two-decade veteran of consultancy Accenture , where she’s seen the company’s evolution and expansion, including recently onboarding thousands of new employees. She talks about her role and the biggest marketing and communications news of the week, including: - Thanksgiving and Black Friday campaigns ; -The 2023 economic outlook; - Women of Distinction ; -More big people moves .Follow us on Twitter: @PRWeekUS Receive the latest industry news, insights, and special reports...
Dec 01, 2022•33 min•Ep. 106
Ketchum defines trauma as a psychological injury that affects performance and well-being. By definition, it’s a powerful force that impacts the ability to do a job optimally. Enter Ketchum’s Trauma Informed Consultancy. How does it work? What’s the intent? Why Ketchum? Why now? And, most of all, what can you all take away from this? Learn all that and more during this podcast. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a f...
Nov 30, 2022•27 min
It is becoming increasingly clear to the brands in this industry – just as it has to those in many others – that comms can raise awareness and even drive bottom-line results as nothing else can. And sometimes, divine inspiration can help. Any doubts? They will be erased by this podcast. Featuring: -Jennifer Kamienski, EVP, Coyne PR -Denny Marie Post, Co-President of Nextbite, Lead Director at Vital Farms and Bluestone Lane, Board Member of Travel + Leisure, Libbey Glass and P.F. Chang’s “PR allo...
Nov 29, 2022•31 min
Since the COVID-19 pandemic brought us to a halt, business and society have collided like never before, generating an increase in brands’ commitments to their communities. This dramatic rise in corporate purpose happened against a backdrop of significant economic growth and progress. BPI President Andrew Bleeker explains the pressure purposeful leaders face amid the looming economic, political, and regulatory landscape. Critically, we discuss how to connect purpose initiatives to business ROI be...
Nov 18, 2022•28 min
Dean Acosta , leader of communications for aerospace and defense company Lockheed Martin, joins the latest edition of the PRWeek to talk about getting his company’s narrative across in the media. He also gives his POV on the biggest marketing and communications news of the week, including: -Fraudsters take Eli Lilly’s identity for a ride on Twitter; -The World Cup in Qatar ; -Things that irk journalists and PR pros about each other. Follow us on Twitter: @PRWeekUS Receive the latest industry new...
Nov 17, 2022•40 min•Ep. 105
On this week’s episode of The PR Week: Fenton CEO Valarie De La Garza, who was recently named to PRWeek’s Health Influencer 30 class of 2022. Also in this episode: - All about PRWeek’s 2022 class of the Health Influencer 30 - The launch of the PRWeek Healthcare Conference + Awards; - Profile of UnitedHealth Group CCO Jennifer Smoter; - Midterm election results and implications; - Remembering Porter Novelli co-founder Jack Porter, who passed away this week; - Brew Dog defends its anti-World Cup a...
Nov 10, 2022•37 min•Ep. 104
Curtis Sparrer , the outspoken cofounder and principal of Bospar, joins the latest edition of The PR Week to talk about winning the title of Most Purposeful Agency Pro at the Purpose Awards , purposeful business and what he trademarked “politely pushy.” Plus the biggest marketing and communications news of the week: -Elon Musk’s takeover of Twitter and the aftermath ; - 40 Under 40 ; -New York City’s pay transparency law ; -The potential impact of the midterm elections on ESG . Follow us on Twit...
Nov 03, 2022•43 min•Ep. 103
Sophia Feleka wears two hats as an account director at SourceCode Communications and a driving force behind the Diversity Marketing Consortium . She joins the latest edition of The PR Week to talk about the formation and work of the DMC, as well as the biggest marketing and communications news of the week. That includes: -Adidas splitting with Kanye West ; - Holding company and major corporate quarterly earnings reports; -” Davos in the Desert ;” -The McRib’s farewell tour ; -People moves at The...
Oct 27, 2022•37 min•Ep. 102
Most purposeful companies are guided by a desire to do good (heart) and an understanding of the business benefits of doing so (mind). On this podcast, a pair of industry leaders representing Current Global explain how a third crucial element - soul – can take ESG initiatives and commitment to entirely new levels. Speakers: -Virginia Devlin, CEO, Current Global -Renee Austin, president, North America, Current Global To architect a purpose, says Current Global’s Renee Austin, brands must lead with...
Oct 24, 2022•25 min
In its latest edition The PR Week welcomes Shelley Spector , president of Spector & Associates and founder and director of the Museum of Public Relations . She talks about the early days of the industry and her interactions with trailblazers such as Edward Bernays and Harold Burson . Plus, the top marketing and communications news of the week, including - PR Decoded and the Purpose Awards in Chicago; - BerlinRosen’s strategy to help the families of victims of the Sandy Hook mass shooting; -A...
Oct 20, 2022•37 min•Ep. 101
PRWeek’s conference returned to Chicago this week for the first time since the start of the COVID-19 pandemic with the two-day event PRDecoded: Purpose Evolved . The week started with a trip to Great Lakes Academy via a partnership with GenYouth and continued with two days of great panels and breakout sessions and PRWeek’s Purpose Awards . Plus: special guests tell the podcast how their organizations are embracing purpose. Follow us on Twitter: @PRWeekUS Receive the latest industry news, insight...
Oct 15, 2022•24 min•Ep. 100
This fifth podcast of our series devoted to the inaugural Changemakers program, presented by Google in partnership with PRWeek, immediately challenges the notion of intent as it pertains to DE&I. In her conversation with PRWeek’s Gideon Fidelzeid, Shannelle Armstrong Fowler, director of U.S. public affairs at AbbVie and member of the esteemed Changemakers Advisory Board, speaks passionately about what real commitment must look like and offers counsel on how to attain it. Much attention was a...
Oct 06, 2022•25 min
Patrick Lenihan , a veteran of Google and Goldman Sachs, has served as VP and head of global communications at dating app Grindr since January. He chats about taking the company public and navigating thorny issues. Plus the biggest marketing and communications news of the week, such as: -Previewing PRDecoded and the Purpose Awards ; -The latest on the “ Corn Kid ;” - Kim Kardashian’s crypto fine ; -Bayer uses TikTok to get people aged 50-plus into gummy vitamins; -WE’s Brands in Motion study ; -...
Oct 06, 2022•32 min•Ep. 99
In this fourth podcast of our series devoted to the inaugural Changemakers program, presented by Google in partnership with PRWeek, Deisha Barnett, president, global communications and content strategy at UPS and member of the esteemed Changemakers Advisory Board, and PRWeek VP and editorial director Steve Barrett speak about what makes a true DE&I “changemaker.” To shed light on the answer, crucial issues ranging from creative solutions to pay equity to transparency are all discussed in dep...
Sep 29, 2022•23 min
Craig Minassian, longtime communications leader for the Clinton Global Initiative, helped bring the event back for the first time since 2016. Plus: -Edelman turns 70; -A profile of Intel’s Tara Smith; -GM’s RTO policy -And much more Follow Craig on Twitter: @MinassianMedia Follow us on Twitter: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek www.prweek.com AI Deciphered is back—live in New York City this November 13t...
Sep 29, 2022•34 min•Ep. 98
Featuring: -Jeff Lambert, global chair of PROI Worldwide; chair, Lambert -Ana Margarida Ximenes, president, ATREVIA (in Portugal) For more than a half-century, PROI Worldwide has created and grown a network of firms all over the world who have found the key to simultaneously helping each other while still thriving as individual agencies. In this podcast, Jeff Lambert, global chair, PROI Worldwide and chair, Lambert Global, and Ana Margarida Ximenes, president of Atrevia (in Portugal), speak with...
Sep 27, 2022•28 min
In this third podcast of our series devoted to the inaugural Changemakers program, presented by Google in partnership with PRWeek, the focus shifts to PR’s younger talent – the industry’s future. In this conversation between Troy Blackwell, press director at the Peace Corps and member of the esteemed Changemakers Advisory Board, and PRWeek’s Gideon Fidelzeid, numerous challenges preventing younger diverse professionals from short- and long-term advancement are tackled. Those include the intervie...
Sep 22, 2022•24 min
The “ great resignation ” and a plethora of return-to-office issues have been on everyone’s mind throughout the pandemic, so who better to join The PR Week podcast than Lara Vandenberg , founder and CEO of the online talent marketplace Publicist? She talks about launching a company in the first month of lockdown and what the PR talent marketplace is really like . Vandenberg also chats about the top marketing and communications news of the week, including: -The PRWeek Bellwether survey 2022. -The...
Sep 22, 2022•35 min•Ep. 97
This special edition of The PR Week features Matt Neale, CEO of Golin, and PRWeek U.K. editor John Harrington commenting on the death of Queen Elizabeth II, including her skills as a communicator and the relationship between the U.K. and the U.S. Follow us on Twitter: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek www.prweek.com AI Deciphered is back—live in New York City this November 13th.Join leaders from brands,...
Sep 15, 2022•30 min
In this second podcast of our series devoted to the inaugural Changemakers program, presented by Google in partnership with PRWeek, PRWeek VP and editorial director Steve Barrett speaks with Rosanna Fiske, global CCO of the Royal Caribbean Group and member of the esteemed Changemakers Advisory Board. During their conversation, Fiske calls on the industry to bring the same forward thinking it does in so many other areas to the pursuit of DE&I. She highlights how the creation of a sense of bel...
Sep 14, 2022•21 min
This special edition of The PR Week features Matt Neale, CEO of Golin, and PRWeek U.K. editor John Harrington commenting on the death of Queen Elizabeth II, including her skills as a communicator and the relationship between the U.K. and the U.S. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy...
Sep 09, 2022•30 min•Ep. 96
The main goal of the inaugural Changemakers program, presented by Google in partnership with PRWeek, was to inspire the PR industry to build on the intent it already has to achieve true progress on the diversity, equity and inclusion front and inspire needle-moving action toward that crucial objective. In this first of a five-part podcast series, Corey duBrowa, Google’s VP of global communications and public affairs, speaks with Torod Neptune, SVP, corporate marketing, brand, communications &...
Sep 08, 2022•42 min
Plus Company burst onto the scene last year and made an even bigger splash this year with new acquisitions. Its CEO, Brett Marchand, sits down with The PR Week podcast and talks about his network’s unique approach, as well as the biggest marketing and communications news of the week. - Restructuring at Dentsu and the departure of Wendy Clark ; - 20 years of PRWeek Students of the Year ; -Another acquisition by Finn Partners; -Golin’s sustainability research amid opposition to ESG investment; -Th...
Sep 08, 2022•40 min•Ep. 95
Bob Gold & Associates is celebrating its 25th year in business. Its owner and CEO, Bob Gold, talks about his experiences at the firm and in sports TV and entertainment PR, and weighs in on the biggest marketing and communications news of the week. On the list for this week: -An eBay communications executive becomes the story after an interesting find on vacation; -The National Football League kicks off its 2022 season with tragic news about one of its communications execs; -What is BeReal? A...
Sep 01, 2022•39 min•Ep. 94
Elizabeth Jarvis-Shean joined DoorDash just months before the COVID-19 pandemic began and helped to lead the company through a period when food-delivery services were a life-saving part of the economy for many people. She also talks about working for dynamic leaders at DoorDash, as well as Tesla and the Obama White House. Plus: -The CDC shakes up its communications function in light of public health emergencies; -Moderna sponsors the U.S. Open to raise mRNA awareness -Hershey responds to Macklem...
Aug 25, 2022•38 min•Ep. 93
