Former Edelman executive Kathy Krenger joined Kraft Heinz as global CCO in July 2021 from Hyatt Hotels, reporting directly to the company's CEO Miguel Patricio and working directly with him on the business' transformation. She replaced 23-year Kraft Heinz veteran Michael Mullen, who retired in mid-August last year. On this week's podcast, she talks about doubling down on employee engagement, moving North America comms into the global comms team and bringing on Zeno this March for corporate agenc...
Aug 18, 2022•35 min•Ep. 92
Dominic Carr joined Lyft as its VP of communications in mid-2021 and has been driving its comms strategy in new directions ever since, growing its communications team and adding new kinds of roles, all while reevaluating its agency partnerships. He talks about those processes, Lyft launching a media division and the differences between the U.S. and U.K. media markets in the latest edition of The PR Week. Plus: -The end — or maybe not — of the Choco Taco ; -ICF Next winding down some services ; -...
Aug 11, 2022•29 min•Ep. 91
Want insight into the booming podcast market? We have the guest for you: Paul Suchman, chief marketing officer at Audacy, a free broadcast and radio platform. He talks all about audio and the resilient power of local news. Plus, the biggest marketing and communications news of the week: -The 2022 class of PRWeek’s 40 Under 40 ; -A former Weber Shandwick key executive pleads guilty in fraud case; -A new top communications executive at Boeing ; -Good momentum in Havas’ Q2 earnings ; -The end — or ...
Aug 04, 2022•35 min•Ep. 90
This week’s guest on The PR Week is an insider in both the political and Washington, DC, public affairs agency circles: Alex Conant , founding partner of Firehouse Strategies . He talks with PRWeek executive editor Frank Washkuch and associate news editor Diana Bradley about setting up his own shop with business partner Terry Sullivan in 2016 and growing it beyond the Beltway . Plus: why it’s way too early to predict the 2024 presidential race. Also on this week’s episode: -Instagram’s CEO respo...
Jul 28, 2022•32 min•Ep. 89
The special guest on the latest edition of The PR Week Podcast is Tractable’s PR lead Norval Scott. The former Dow Jones and Globe & Mail journalist discusses the tech media sector, transitioning into PR and the lack of insight his newsroom colleagues have about the comms profession, plus contemporaneous news topics including: - Omnicom PR agency Q2 financial results , Ketchum hires Jim Joseph ; - Dxtra firms move under IPG CEO Philippe Krakowsky following Andy Polansky retirement; - Minions...
Jul 21, 2022•42 min•Ep. 88
The special guest on the latest edition of The PR Week Podcast is none other than Target’s communications leader, chief communications officer, Katie Boylan . She discusses current economic conditions and how they affect retailers and growing her team by 20%, as well as the top marketing and communications news of the week, including: -The 2022 edition of the PRWeek U.S. Power List ; - Uber’s lobbying scandal ; -Firehouse Strategies secures a major investment as it plans growth; -Twitter’s new g...
Jul 14, 2022•33 min•Ep. 87
What happens when a brand disagrees so much with its parent company that it decides to sue ? That’s one topic on the agenda on the latest edition of The PR Week with special guest James Wright , global chairman of the Havas PR Global Collective and global CEO of Red Havas Group. Also on the list of topics: -Neera Chaudhary exits Ketchum; -PRWeek and Google launch the Changemakers initiative ; -BerlinRosen acquires DEI specialist Onward ; - Two RFPs from the LGBTQ Task Force; - Travel chaos . Rec...
Jul 07, 2022•37 min•Ep. 86
Pretty much every story or narrative these days has to be communicated through a public health lens in some form or fashion, whether that involves coronavirus infection, vaccines, travel, returning to physical work spaces or leisure. But as recent criticism of high-profile Spotify influencer Joe Rogan and the case of Novak Djokovic’s vaccine status show, there is a vast amount of misleading and false information out there. This podcast explores why trusted brands have a crucial role to play in p...
Jul 06, 2022•32 min
The guest on the latest edition of The PR Week Podcast is none other than WE’s president of North America and chief client officer, Dawn Beauparlant . On the agenda: -Cannes roundup: Why PR’s Lions performance doesn’t tell the whole story ; -The implications of the Supreme Court decision striking down Roe v. Wade ; -General Motors restructures its comms leadership ; -Julie Hamp returns to Toyota ; -WPP sticks with energy clients . AI Deciphered is back—live in New York City this November 13th.Jo...
Jun 30, 2022•41 min•Ep. 85
Comms pros have all watched “Mad Men’s” Don Draper walk into a conference room, deliver a brilliant pitch and save the day. But what if the notion of “the big idea” is as outdated as the three-martini lunch? In this podcast, Josh Budd, Chief Creative Officer, NA, Citizen Relations and Jaime Pescia, VP, Global Creative & Brand engagement, Little Caesars Pizza talked about how the pressure to deliver “the big idea” can hinder creativity and harm the collaborative process. AI Deciphered is back...
Jun 29, 2022•20 min
The past two plus years have been unprecedentedly challenging for consumer brand comms pros – and even more difficult for those centered around ‘fun.’ From COVID-19, social injustices, political polarization, cancel culture, mass shootings and inflation to a media landscape almost exclusively covering doom, we will discuss the results of a nationwide consumer survey which poses the question: is it time for fun to return to brand marketing campaigns? AI Deciphered is back—live in New York City th...
Jun 24, 2022•25 min
Edelman's global chief creative officer Judy John talks to PRWeek editorial director Steve Barrett about the trends behind the winning work in the PR lions, why this is PR's time across the board and why comms pros should get out there and change the world. Barrett also speaks to jurors Chris Foster, CEO of Omnicom PR Group, and Cheryl Overton, founder of Cheryl Overton Communications to get their take on the work that was judged this year and why comms shops still can't seem to crack the code o...
Jun 24, 2022•22 min•Ep. 84
During recessions reputation has more sway than marketing. Buyers want trust and credibility — they need to know they are buying from sound businesses that can and will survive the lean times. PR is how you build trust, credibility — earned, third-party validation matters more than ever. Continuous communication is critical. Your competitors may go quiet — this is your opportunity to gain ground and market share. This is an opportunity for brands to build communities via organic social. Agencies...
Jun 23, 2022•20 min
Rosanna Fiske , global chief communications officer of the Royal Caribbean Group , joins the latest edition of The PR Week podcast to discuss her empathetic approach to management , as well as the latest trends in the cruise industry. Also on the itinerary: -Dxtra wins Moderna’s global AOR account ; - Strong growth in Edelman’s multicultural unit; -How Taco Bell brought back Mexican Pizza ; -A preview of the Cannes Lions International Festival of Creativity; -And much more. Receive the latest in...
Jun 16, 2022•40 min•Ep. 83
Glen Jackson, who cofounded Jackson Spalding in 1995, has been one of the most prominent PR leaders in Atlanta ever since. He joins the latest edition of The PR Week to talk about the communications market in the economic hub of the South, and much more, such as: -Maintaining a firm’s culture by staying independent; -Empowering employees and future leaders; -Special — and very effective — guests in the White House briefing room; -Ethical red flags in client work. AI Deciphered is back—live in Ne...
Jun 09, 2022•32 min•Ep. 82
On the latest edition of The PR Week, Lippe Taylor's coach-in-residence Stephanie Smirnov explains how the two-time PRWeek Outstanding Midsize Agency has mitigated the pressures of the Great Resignation to retain employees and position the firm for exponential growth, partly through its The Leading Edge in-house coaching program for directors and senior executives. Plus: - Corporate responses to the mass shooting at a school in Uvalde, TX; - Activist shareholder Nelson Peltz gets a spot on the b...
Jun 02, 2022•37 min•Ep. 81
The firm’s director of marketing and PR talks all things metaverse and web3. Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek https://forms.haymarketsubscribe.com/loading.do?omedasite=PRWeek_Land_Trial&pk=PODCAST22D AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail exper...
May 26, 2022•26 min•Ep. 80
PRWeek returns to an in-person celebration of the best global work, teams and individuals after a hiatus of three years. This week's podcast features an interview with 2022 Global Awards jury chair Damon Jones, CCO at Procter & Gamble, as well as excerpts from the gala ceremony, including a special tribute to our inaugural Global Communicator of the Year, President Volodymyr Zelenskyy. Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription...
May 19, 2022•28 min•Ep. 79
Podcast topics: -PRWeek’s first Healthcare & Pharma Comms Awards and Summit; -Agencies and companies react to the Supreme Court leak; -Karine Jean-Pierre named White House press secretary; -Q1 results from Stagwell and S4; -New communications leaders at Oatley and other companies. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experien...
May 12, 2022•39 min•Ep. 78
It’s a special Agency Business Report 2022 edition of The PR Week podcast starring one of the top-ranking agency executives in the entire industry: Chris Foster: CEO of Omnicom PR Group. On the agenda: -Astronomical 2021 growth for agencies. But what does that mean for the work they’re doing; -Providing new types of assignments for clients, such as consultancy-level counsel; -What the agency world can do to improve diversity; -And much more. Follow us on twitter: @PRWeekUS AI Deciphered is back—...
May 05, 2022•34 min•Ep. 77
Corey Dade, VP of corporate communications at WSP U.S.A., is this week’s guest on The PR Week. He talks about leading communications for the massive engineering professional services firm and other topics, including the impact of the Biden infrastructure law. Plus: -Longtime Edelman veteran Russell Dubner joins Boston Consulting Group as its global chief communications officer -PR shines in WPP’s Q1 financial results , outperforming all other sectors -Elon Musk looks nearly certain to buy Twitte...
Apr 28, 2022•38 min•Ep. 76
Remember when technology magazines were the size of phone books? Next Fifteen CEO Tim Dyson takes listeners back to that era on the latest edition of The PR Week, talking about working with Steve Ballmer and Bill Gates at Microsoft and other lessons from the dot-com boom and earlier. Plus: Omnicom Group and Publicis Groupe Q1 numbers and the S4 Capital earnings delay ; The end of the federal transportation mask mandate ; Netflix’s disastrous earnings; and 4/20 — is it too mainstream for brands? ...
Apr 21, 2022•40 min•Ep. 75
Podcast topics: - Golin wins Grubhub’s PR AOR account ; -The state of return-to-the-office mandates after Philadelphia reinstated mask mandates and the New York City subway shooting; - Agencies push back on photo retouching among influencers; - Brand Ukraine ; - PRWeek’s Salary Survey Premium Edition ; - The latest roundup of Talent War people moves . AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation...
Apr 14, 2022•33 min•Ep. 74
Inspiration and education were everywhere as creative industry leaders convened for the annual extravaganza in March. Couldn’t be in Austin, Texas? Were there, but need a refresher? This podcast has you covered. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aideciphe...
Apr 12, 2022•33 min
On the latest edition of The PR Week, Atari’s David Lowey sits in to talk about his company’s 50th anniversary and the sheer scale of the gaming industry. Plus: Major people moves at HP, McDonald’s, the Federal Reserve Bank of San Francisco, BCW, Marina Maher Communications and Disney Jen Psaki reportedly negotiating for her own show on Peacock; The somewhat overshadowed Grammy Awards; Ukrainian marketers’ and PR pros’ efforts; Ruder Finn acquires Peppercomm. Follow us on Twitter: @ PRWeekUS AI ...
Apr 07, 2022•35 min•Ep. 73
Lisa Tareila, director of public relations at Next PR, joins The PR Week to discuss Academy Awards fallout and other Oscars highlights and lowlights. Plus: -PRWeek’s 2022 Women of Distinction and Women to Watch classes; -Disney’s response to Florida’s ‘Don’t say gay’ law; -Why PR firms are turning down new business at an unprecedented rate; -New top corporate hires at Weber Shandwick and Hill+Knowlton Strategies; -Who’s in the running in PRWeek’s Pets in PR poll? Follow us on twitter: @ PRWeekUS...
Mar 31, 2022•35 min•Ep. 72
Podcast topics: - Zeno Group wins three Kraft Heinz brand assignments; - Ongoing coverage of war in Ukraine, and the comms strategies of Volodymyr Zelenskyy and Russian propaganda; - Real Chemistry 2021 revenue surges to $439 million; - Weber Shandwick elevates Pam Jenkins to chief public affairs officer; - Details from PRWeek's inaugural Healthcare + Pharma Comms Awards shortlist; - PRWeek’s 40 Under 40 is back and open for entries; - The reveal of this year’s PRWeek Global Awards shortlist. Fo...
Mar 24, 2022•33 min•Ep. 71
The editorial team reflects on ringing the Closing Bell at Nasdaq and PRWeek's first in-person live awards for three years. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Follow us: @PRWeekUS Rece...
Mar 17, 2022•26 min•Ep. 70
Podcast topics: - Ziesemer talks about joining Ulta Beauty at the start of the COVID-19 pandemic after a career on the agency side, how the pandemic impacted the beauty retail industry, how cosmetics consumers changed their behavior working from home, Ulta's DE&I work and more. - The latest updates from the Russia-Ukraine war and how brands are reacting , from increased support for Ukraine to ending operations in Russia entirely; - Discussing International Women’s Day , brand activations and...
Mar 10, 2022•41 min•Ep. 69
Podcast topics: - Ross discusses his work at Caracal, which is a communications advisory firm specializing in global business issues at the intersection of globalization, disruption and politics. He also talks about Brigadoon, a global affairs news and information platform for leaders, of which he is founder and chief curator. - The latest developments regarding the war in Ukraine, specifically the use of social media by both Ukrainian officials and Russia’s online propaganda machine; - Takeaway...
Mar 03, 2022•42 min•Ep. 68
