Yasmina Stitou is a Barcelona-based, award-winning publicist who founded the strategy studio Casanegra to focus on GenZ and Millennial consumer trends, cultural strategy, and the zeitgeist. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher educ...
Oct 14, 2024•27 min•Season 1Ep. 193
How can PR change the world? Alexson Calahan, founder of Small Adventures Communications , is a Nonprofit + Chronic Disease PR Expert, guiding health organizations and independent consultants to create memorable and actionable stories in the media. Her work has helped change legislation, raise millions of dollars for mission, driven health behavior change, and brought fresh event participants and donors to the largest health nonprofits in the world. With Small Adventures Communications, Alexson ...
Oct 07, 2024•24 min•Season 1Ep. 192
Emma Medeiros is President of Medeiros Fashion P R, the first public relations firm in the US to specialize in the plus size fashion industry. Emma moved to NYC in 2019 in order to fully embrace all the opportunities the fashion industry has to offer, and, with a mixture of class and sass, has worked tirelessly to place plus size fashion on an equal footing with straight size fashion. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicator...
Sep 30, 2024•25 min•Season 1Ep. 191
Geeks rule! Kat Jones is Founder of Motiv PR , based in CA, a global communications company repping such clients as Critical Role , Felicia Day , Titmouse Animation , Upright Citizens Brigade , Real Good Touring , E3 and the ESA, Blind Squirrel Games and more. She was named one of the top PR pros in the industry by Business Insider three years in a row and has been extensively profiled in West Coast media. She just returned from San Diego Comic Con where she had a front row seat to some of the b...
Sep 23, 2024•38 min•Season 1Ep. 190
Travel & Tourism is incredibly dependent on positive PR for attracting guests.. but how can you land that amazing coverage to get people beating a path to your door? Dani Hannah with The Abbi Agency in CA works across earned media, social media and brand messaging both domestically and across the world. She talks about the best things travel and tourism brands can do to ensure bookings now and into next year. The PR Podcast is a show about how the news gets made. We talk with great PR people...
Sep 16, 2024•25 min•Season 1Ep. 189
Petrona Joseph is a former TV personality turned publicist and mental health advocate specializing in internal and external communications, media relations, and strategic product placement to increase brand visibility, working with prominent brands such as BMW, Aston Martin, Jaguar, and Range Rover which led to her career in PR. She was the first black woman to represent the prestigious Bentley Motors brand in Montreal. She’s also worked with Montreal Caribbean Fashion Week, the Views of the Wor...
Sep 09, 2024•28 min•Season 1Ep. 188
The cannabis industry is growing rapidly, but people still don't fully understand its difference from illegal substances. Michael Mejer founded Green Lane Communications to tell link industry trailblazers with earned media exposure to empower leaders to enhance brand recognition and foster trust and establish unwavering credibility. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for pub...
Aug 26, 2024•23 min•Season 1Ep. 187
Financial investors require results more than any sector in our economy. So how do you effectively manage messages to such a demanding audience? Scott Gordon is President and Co-founder of CORE IR & PR, responsible for developing and managing client corporate communications’ strategy. We talk about satisfying expectations, establishing and maintaining credibility and demonstrating value to financial audiences. The PR Podcast is a show about how the news gets made. We talk with great PR peopl...
Aug 19, 2024•31 min•Season 1Ep. 186
Julie Whitney is a self-employed PR pro based in Cincinnati, OH with four decades of PR, marketing and advertising experience. She's worked in health care, fitness, pet care, financial, law enforcement, real estate, and just about anything else you can think of. She’s landed clients at every level of media and says Google Alerts are one key to her success. Julie is also the author of the children’s books “ Astra The Lonely Airplane ” and “Astra In Hollywood” which draw on her experience as the w...
Aug 12, 2024•33 min•Season 1Ep. 185
Debbie Goetz works with small to mid-sized businesses, nonprofits and municipalities to help them communicate effectively. We talk about how she helped a WWII veteran meet President Obama in the White House photo of a lifetime.. and turned it into even more PR opportunities! The PR Podcast is a show about how the news gets made. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publici...
Aug 05, 2024•31 min•Season 1Ep. 184
Mady Lanni is a Digital PR Strategist at Journey Further in the US and works with clients ranging from Fortune 500 companies to small business owners. We talk about Digital PR, newsjacking, following trends, and other creative strategies. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and work...
Jul 29, 2024•25 min•Season 1Ep. 183
How do you make the most of that media interview? Mark Albert is the founder and CEO of Media Advisory Experts , a Washington, DC-based consultancy providing media training, crisis communications, earned media, storytelling and video production services to clients in the U.S. and around the globe. He's a Peabody and EMMY award-winning master storyteller with a 25-year journalism career, including on-air at CBS News reporting from the White House, Capitol Hill and the US Supreme Court; creating a...
Jul 22, 2024•26 min•Season 1Ep. 182
What is the Communications Triangle? Hint: it's no where near Bermuda! Paul Wilke talks with us about how the three points of the communications triangle operate and how he used his background as a journalist to create his two businesses: Upright Position Communications , which specializes in IPO communications & PR strategy and providing communications with integrity. Walking Duck is a video production company designed to efficiently create owned content that seamlessly converts into earned...
Jul 08, 2024•25 min•Season 1Ep. 181
What is Digital PR? And how can you use it effectively? Stephen Baker has 17 years’ experience as a PR professional having started in traditional PR before moving into digital with Propellernet in 2011. He now manages a growing team of 13 people and is responsible for their ongoing development, ensuring everyone is motivated, happy and delivering their best work. He also co-hosts the Digital PR Podcast with Louise Parker. The PR Podcast is a show about how the news gets made. We talk with great ...
Jul 01, 2024•33 min•Season 1Ep. 180
How can you differentiate your brand in the vast world of Food & Beverage PR? Amanda Arrigotti-White is a force in the food and beverage space. She is Founder & CEO of Curate & Co. , where her blend of strategic thinking guides her clients strategy while remaining hands-on with each client’s portfolio. With a proven track record of delivering results, Curate & Co remains one of the most sought-after boutique PR firms in the country for food, beverage, and hospitality public relat...
Jun 24, 2024•30 min•Season 1Ep. 179
Episode 178: non-profits especially need to focus their PR message for optimal results! Tiffany Joy Murchison is CEO of TJM & Co based in Brooklyn, NY where she and her team help non-profits live their purpose by connecting them with their ideal audiences. Hear about how she does it and how she wrote her latest book on #DoItYourself PR in just two weeks! The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets m...
Jun 17, 2024•26 min
Jenn Quader is President & CEO of The Smart Agency , an Irvine, CA-based firm specalizing in commercial real estate and financial services across the country. Her personal mission is to empower the next generation of confident communicators by sharing her voice in the global movement toward empathetic and human-first business leadership. Her recent TEDx Talk in Paris - “Walking Confidently In The Wrong Direction; A CEO’s Guide To Navigating Change,” - can be found here ! In it she offers spe...
Jun 10, 2024•26 min
Career journeys are never a straight line and Linda Arroz is proof! She started her career on a Flint, MI auto assembly line, and followed her passion to become a public speaker, contract model for Spiegel, TV news producer and PR pro! Linda is attracted to ideas, individuals, and information that excite and inform. Established in Los Angeles, the intersection of tech, lifestyle, and entertainment, Arroz likes to say she lives on the Yellow Brick Road. The PR Podcast is a show about how the news...
Jun 03, 2024•39 min
How can you create your personal brand through podcasting and PR? Tonya McKenzie is a California-based public relations and media relations professional helping organizations craft their message, tell their story and gain earned media. Her new book, PR & Media Relations for Small Business Success , teaches the importance of a personal brand through podcasting and other communications platforms. As the founder and owner of Sand and Shores, Tonya is at the forefront of PR, community issues and...
May 20, 2024•41 min•Season 1Ep. 175
What makes a great TV story? How do you get TV interested in your pitch? Ed Sweeting is a senior photojournalist with News12 Networks and has done it all: covering some of the biggest stories and creating the most iconic moving images of the last three decades. Whether it’s shooting video for a reporter package, runing and gunning as a VO-cam, producing under deadline or running live shots, Ed’s professionalism and keen eye for what looks good on TV puts him at the top of his game. He’s also a w...
May 13, 2024•29 min•Season 1Ep. 174
How do you market the world's largest digital marketplace? Mona Kinal, CMO of G2A, talks about how she launches and promotes everything from games, gift cards and subscriptions to software and e-learning. Her latest global brand challenge sees her working across more than 100 markets to launch innovative solutions. In her 20 years in global ecomm, Mona has also served, among others, as the Head of Communications Emerging Markets at Viacom and Head of Communications Central Europe at Discovery Ne...
Apr 29, 2024•36 min
You don't have to be a social media expert to grow your channel organically. Jody talks about some dos and don'ts for making your social channels work best for you. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services...
Apr 22, 2024•16 min
What's it like to work with a social media influencer? Stacey Wallenstein is "The Mint Chip Mama" - an identity she created to talk about all the things she loves: parenting, lifestyle, travel and more. We talk about her journey as a content creator, working with clients to elevate their brands and why "influencer" may be the new four-letter word. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narrativ...
Apr 15, 2024•37 min•Season 1Ep. 171
Dr. Dhru Beeharilal partners with his clients on their hero's journey to build their resilience and mindset in order to be more effective, empowered, authentic, and creative leaders, business owners, and human beings. His approach combines coaching, neuro-linguistic programming, spirituality, cognitive behavioral therapy, and the Japanese philosophies of Ikigai and Bushido. He enjoys embracing his creative side whether he's working with his clients, taking photos, hosting events, speaking, or ju...
Apr 08, 2024•27 min•Season 1Ep. 170
The Baltimore Bridge Collapse can teach us a lot about safety planning and how to prepare to communicate when disaster strikes. Jim Poesl is an environmental health and safety expert with 31 years of experience in the environmental health and safety field. His experiences include the Anthrax Clean-ups in NYC and countless environmental emergency responses. He manages JCP Technical Services and Safety Wars , a regular program on the Safety FM Network and sister video channels. We talk about what ...
Apr 01, 2024•33 min•Season 1Ep. 169
Jen Hartmann is the founder of NEAT, based in Louisville, KY, where she helps clients across industries such as CPG, fashion, tech, beverage, and hospitality. A podcast host, and marketing professor with almost a decade of industry experience, Jen’s expertise has also earned her prominent features in The Sun, Business Insider , Authority Magazine , and Medium . The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news get...
Mar 25, 2024•29 min•Season 1Ep. 168
Can kindness and capitalism go together? And what is sustainability communications? Helen Neal, founder and CEO of HN Communications in the UK explains. As a multi-award winning sustainability communications agency specializing in sustainability-focused communications and events, she and her firm support some of the world’s leading brands on their journeys towards net zero, encouraging collaboration around common goals. The PR Podcast is a show about how the news gets made. We talk with great PR...
Mar 18, 2024•26 min•Season 1Ep. 167
Guest on someone else's podcast of start your own? What's the best way to measure a successful podcast strategy? And how can I build a podcast audience? Nikita Kumar is the Podcast Success Manager at Pikkal & Co. where she transforms podcasting into an art form, captivating audiences and crafting narratives that turn challenges into success stories, offering invaluable insights for hosts and listeners alike. She relies on audience engagement, backed by analytics and success metrics to unlock...
Mar 11, 2024•34 min•Season 1Ep. 166
There are so many misconceptions about public relations: what it is, what it does and what it's not! Host Jody Fisher addresses five common myths about PR and gives his take on how we can help educate people on what good public relations is all about. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of JodyFisher...
Mar 04, 2024•21 min•Season 1Ep. 165
How do you work with sports reporters to go beyond coverage of the big game? Jamie Stuart is a 7x Emmy winning reporter currently working for Newsday Sports and just off a more than 20 year run at News 12 Long Island . He’s a Syracuse grad who enjoys quiet things like KISS , WWE, Godzilla movies & 70,000 NY Jets fans. Jamie has also recently dipped into the Public Relations world himself, helping pitch stories to the local media and covering them. The PR Podcast is a show about how the news ...
Feb 12, 2024•25 min•Season 1Ep. 164
