173. Mona Kinal, G2A com, on marketing digital content

How do you market the world's largest digital marketplace? Mona Kinal, CMO of G2A, talks about how she launches and promotes everything from games, gift cards and subscriptions to software and e-learning. Her latest global brand challenge sees her working across more than 100 markets to launch innovative solutions. In her 20 years in global ecomm, Mona has also served, among others, as the Head of Communications Emerging Markets at Viacom and Head of Communications Central Europe at Discovery Networks. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.